The Global Smart TV Market size is expected to reach $353.3 billion by 2030, rising at a market growth of 7.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,26,214.7 thousand units experiencing a growth of 8.0% (2019-2022).
Larger-sized smart TVs, particularly those above 65 inches, provide an immersive home theater experience. Consumers interested in replicating a cinematic experience at home opt for these larger screens, as they offer a more expansive and immersive viewing environment. Consequently, the above 65 inches segment would generate approximately 6.28% share of the market by 2030. Gamers often prefer larger screens for an immersive gaming experience. Smart TVs above 65 inches cater to gaming enthusiasts seeking a large console gaming display, offering a more engaging and immersive gaming environment.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2023, Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. has unveiled the C11 OLED TV in India. This smart TV comes with features including 120Hz display, Dolby Vision IQ and 50W Harman Kardon speaker with two screen options 55-inch and 65-inch. In August, 2023, LG Electronics, Inc. has unveiled its inaugural wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). Currently accessible in South Korea, the 97M3 eliminates the need for cables, with the exception of the power cord. LG's wireless AV transmission solution streamlines cable management for users linking their TVs to devices such as gaming consoles and set-top boxes, providing a convenient and hassle-free experience.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Haier Smart Home Co., Ltd. (Haier Group Corporation), Xiaomi Corporation, LG Electronics, Inc. (LG Corporation), Panasonic Holdings Corporation, Samsung Electronics Co. Ltd. (Samsung Group), Sony Corporation, Toshiba Corporation, Hisense International Co., Ltd., Koninklijke Philips N.V., Intex Technologies.
Larger-sized smart TVs, particularly those above 65 inches, provide an immersive home theater experience. Consumers interested in replicating a cinematic experience at home opt for these larger screens, as they offer a more expansive and immersive viewing environment. Consequently, the above 65 inches segment would generate approximately 6.28% share of the market by 2030. Gamers often prefer larger screens for an immersive gaming experience. Smart TVs above 65 inches cater to gaming enthusiasts seeking a large console gaming display, offering a more engaging and immersive gaming environment.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2023, Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. has unveiled the C11 OLED TV in India. This smart TV comes with features including 120Hz display, Dolby Vision IQ and 50W Harman Kardon speaker with two screen options 55-inch and 65-inch. In August, 2023, LG Electronics, Inc. has unveiled its inaugural wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). Currently accessible in South Korea, the 97M3 eliminates the need for cables, with the exception of the power cord. LG's wireless AV transmission solution streamlines cable management for users linking their TVs to devices such as gaming consoles and set-top boxes, providing a convenient and hassle-free experience.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal Matrix; Samsung Electronics Co., Ltd. and Hisense International Co., Ltd. are the forerunners in the Smart TV Market. In June, 2023, Samsung Electronics America, a branch of Samsung Electronics Co. Ltd., introduced its newest product, the 98Q80C model, a 98-inch Samsung QLED 4K TV. This Smart TV is engineered to provide exceptional picture quality, featuring Direct Full Array and Quantum HDR+ technology. The inclusion of the Samsung Neural Quantum Processor enhances its ability to upscale various content formats to impressive 4K resolution, regardless of their original source. and Companies such as Sony Corporation, Xiaomi Corporation, Haier Smart Home Co., Ltd are some of the key innovators in Market.Market Growth Factors
Rising demand for advanced features in TVS
The features and applications of smart TVs surpass those of conventional televisions. Prominent contenders are devoting efforts to advancing their operating systems to contend with Apple and other streaming device producers. For example, WebOS by LG Electronics and Tizen by Samsung Electronics enable users to access online streaming applications and download software from the app store. Therefore, the market expansion is driven by the sophisticated features of smart TVs.Growing high-speed connectivity and internet penetration
As a result of the expansion of the internet, products across diverse categories acquired internet access capabilities and exhibited entirely distinct values. The internet introduced the new digital home concept to everything from consumer goods to home entertainment products. In addition, the rise in prominence of audio and video entertainment sparked considerable debate regarding smart TVs. Therefore, internet connectivity is essential for the operation of smart TVs. Consequently, the expansion of high-speed internet is a significant contributor to the expansion of the market.Market Restraining Factors
Technical issues associated with smart TVs
While effortless streaming is entertaining and convenient, it can harm the quality of the images. For example, a sluggish Wi-Fi signal causes a distorted television image. Additionally, internet bandwidth problems or a defective connection may result in display malfunctions for users. Even if users have fast Wi-Fi and every connection functions properly, specific TV settings may affect the resolution and result in a pixelated image. Most televisions include noise reduction, which diminishes the "snow" that degrades image quality. Thus, technical issues associated with smart TVs may impede market expansion.Screen Type Outlook
On the basis of screen type, the market is bifurcated into curved and flat. In 2022, the curve screen segment attained a substantial revenue share in the market. The inspiration for the curved television originated from the slightly curved IMAX movie screen. Large wide screens that, in principle, are shaped like the human eye and thus provide greater immersion are available. Curved televisions offer a visual experience that gives depth and breadth, enhancing users' immersion in their viewing content. Curvature increases contrast, facilitating the visual distinction between black and white and screen edge sharpness.Distribution Channel Outlook
By distribution channel, the market is bifurcated into offline and online. The offline segment acquired the highest revenue share in the market in 2022. The benefits of purchasing smart TVs from offline distribution channels include physically inspecting products for quality assessment. Immediate availability allows for instant possession without shipping delays. Moreover, expert advice from knowledgeable sales representatives’ aids in decision-making. Potential negotiation for pricing or additional items enhances value. Simplified processes for returns, exchanges, and warranty handling offer convenience. Local support ensures nearby assistance for installation and troubleshooting needs. Additionally, offline purchase minimizes the risk of shipping-related damages.Resolution Outlook
Based on resolution, the market is divided into HDTV, full HDTV, 4K UHD, and others. In 2022, the 4K UHD segment recorded a considerable revenue share in the market. The display resolution of 4K ultra-HD, or 4K or UHD, is around 4,000 pixels. This technology provides a resolution four times greater than the standard HD 1080p. Having a resolution of about 3840 by 2160, 4K televisions exhibit approximately 8 million pixels, thereby providing images with exceptional clarity and detail. It produces a more precise and detailed image, enhancing the viewing experience by making it more immersive. The growth of this segment is being propelled by consumers' demand for immersive experiences and images that are crystal clear and vibrant.Screen Size Outlook
Based on the screen size, the market is classified into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches. The 46 to 55 inches segment procured the maximum revenue share in the market in 2022. The 46 to 55-inch range balances screen size and room compatibility, appealing to consumers seeking a larger viewing experience without overwhelming smaller spaces. It offers a comprehensive viewing experience for sports, movies, and gaming and is compatible with various living room and bedroom configurations. Many TVs in this size bracket offer high-resolution displays, such as full HD (1080p) or 4K ultra-HD, delivering crisp and detailed images. The demand for better picture quality, especially as streaming services offer more high-definition content, contributes to the popularity of these mid-sized smart TVs.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region generated a substantial revenue share in the market in 2022. Presently, the market in North America is influenced by many factors. The proliferation of high-speed internet has led to a substantial surge in online content consumption in recent years. Furthermore, the expanding electronics sector has been integrating many technological advancements, including artificial intelligence and voice control, into smart devices such as smart televisions, thereby stimulating demand.The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Haier Smart Home Co., Ltd. (Haier Group Corporation), Xiaomi Corporation, LG Electronics, Inc. (LG Corporation), Panasonic Holdings Corporation, Samsung Electronics Co. Ltd. (Samsung Group), Sony Corporation, Toshiba Corporation, Hisense International Co., Ltd., Koninklijke Philips N.V., Intex Technologies.
Strategies deployed in the Market
» Partnerships, Collaborations, and Agreements:
- Apr-2023: LG Electronics Inc. has entered into a Partnership with Viacom18 Media Private Limited (JioCinema), an Indian entertainment company. The objective of this partnership is to elevate the cricket-watching experience for millions of consumers in India by offering high-quality 4K TVs. With this partnership, both companies aim to capitalize on substantial sales of LG 4K TVs and generate significant revenue from the enthusiastic cricket fanbase in India.
- Nov-2022: Sony Corporation has partnered with SignageOS s.r.o., a leader in cloud-based digital signage infrastructure. SignageOS will integrate seamlessly to support Sony's BRAVIA displays, creating a more connected digital signage and content management system (CMS). This partnership aims to double the compatibility of Sony's displays globally, benefiting integrators, resellers, channel partners, service providers, and software alliance members. The collaboration enhances Sony's network by simplifying BRAVIA display extension through SignageOS' single API system.
» Product Launches and Product Expansions:
- Oct-2023: Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. has unveiled the C11 OLED TV in India. This smart TV comes with features including 120Hz display, Dolby Vision IQ and 50W Harman Kardon speaker with two screen options 55-inch and 65-inch.
- Aug-2023: LG Electronics, Inc. has unveiled its inaugural wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). Currently accessible in South Korea, the 97M3 eliminates the need for cables, with the exception of the power cord. LG's wireless AV transmission solution streamlines cable management for users linking their TVs to devices such as gaming consoles and set-top boxes, providing a convenient and hassle-free experience.
- Jul-2023: Koninklijke Philips N.V. has introduced its latest lineup of QLED Philips Roku TV models in Canada, a result of collaboration with Roku Inc., a streaming license provider in the United States. These new Philips smart TVs present consumers with advanced picture quality, incorporating QLED display technology, Dolby Vision, and a 120 Perfect Motion Rate. The synergy of these features, coupled with the Roku operating system (OS), ensures that these TVs not only deliver an outstanding viewing experience but also provide ease of use.
- Jul-2023: Toshiba Corporation has launched its latest television in the Indian market, the Toshiba M650. Leveraging the capabilities of Mini LED technology along with Quantum Dot Color and Full Array Local Dimming Pro, it is supported by the REGZA Engine ZR for AI real-time scenario-specific optimization. The incorporation of Dolby Vision IQ and HDR10+ Adaptive HDR technology enhances the M650's ability to deliver vibrant highlights, profound blacks, and striking contrast. Additionally, the audio experience is elevated with Dolby Atmos, providing an ultimate audiovisual experience.
- Jul-2023: Sony India, a subsidiary of Sony Corporation, has revealed the introduction of the BRAVIA XR 4K Mini LED TV with X95L, promising brilliant brightness and deep blacks. The X95L TV, driven by the Next Gen Cognitive Processor XR, is crafted to deliver a fully immersive entertainment experience. Dive into unprecedented depth, enhanced by remarkable contrast and brightness, thanks to the BRAVIA XR Mini LED incorporating XR Backlight Master Drive and XR Contrast Booster. XR Triluminos Pro guarantees the representation of billions of accurate colors, complemented by outstanding black contrast.
- Jun-2023: Samsung Electronics America, a branch of Samsung Electronics Co. Ltd., has introduced its newest product, the 98Q80C model, a 98-inch Samsung QLED 4K TV. This Smart TV is engineered to provide exceptional picture quality, featuring Direct Full Array and Quantum HDR+ technology. The inclusion of the Samsung Neural Quantum Processor enhances its ability to upscale various content formats to impressive 4K resolution, regardless of their original source.
- Jun-2023: Samsung Electronics Co. Ltd. has launched its latest OLED TV range in India, featuring the advanced Neural Quantum Processor 4K. The new OLED TV series is available in three size options: 77-inch, 65-inch, and 55-inch, and comprises the 'S95C' and 'S90C' series. The Neural Quantum Processor excels at upscaling video resolution from HD to 4K. The TV also includes features such as 'EyeComfort Mode', a 144Hz refresh rate, and wireless Dolby Atmos and OTS+ for sound that dynamically follows the on-screen objects.
- May-2023: Panasonic India, a subsidiary of Panasonic Corporation, has unveiled 23 new TV models, including MX850, MX800, MX750, MX740, MX710, MX700, MS680, MS670, and MS550. These TVs, ranging in screen sizes from 32 to 75 inches, are all powered by the Google TV platform and boast features such as the 4K Colour Engine and high-resolution upscaling for HD/FHD content. Notably, the MS680, MS670, and MS550 models are FHD/HD televisions equipped with a Vivid Digital Processor and 2K HDR support.
- Apr-2023: Haier India, a subsidiary of Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. , has introduced a new lineup of QLED series integrated with Google TV. The QLED TV range from Haier showcases a seamless integration of innovation, design, and advanced technological capabilities.
- Jan-2023: Panasonic Corporation has unveiled the MZ2000, a top-of-the-line OLED TV that marks a significant advancement in OLED brightness and visual expression. Available in 55-inch, 65-inch, and 77-inch sizes, this television boasts exceptional color accuracy, making it a perfect option for watching movies, TV programs, and gaming. The flagship TV is equipped with an advanced panel, an effective heat management system, Dolby sound, and an SPD Auto Game Mode (compatible exclusively with NVIDIA GeForce RTX 30 Series graphics cards).
- Jul-2022: Koninklijke Philips N.V. has unveiled its latest premium smart TV, the Philips 7900 TV model. This TV is offered in three screen size variants: 70-inch, 65-inch, and 55-inch. All these variants are equipped with 4K resolution and come with the distinctive three-way Ambilight Technology.
- May-2022: Sony Corporation, through its branch Sony India, has introduced the Sony Bravia X80K smart TVs featuring Google TV in the Indian market. The latest Bravia X80K TV is equipped with the X1 4K HDR Picture Processor. This innovative X80K series elevates the visual and auditory experience, providing a rich world of entertainment through Google TV. The immersive color and lifelike picture and sound technology enhance the overall viewing experience.
- Jul-2021: Panasonic India, a subsidiary of Panasonic Corporation, has introduced two new series comprising a total of 11 models in its 4K and Smart TV portfolio. The newly added JX850, JX750, JX650, and JS650, among others, come in screen sizes ranging from 32 to 65 inches. These Android TVs from Panasonic boast features like Super Bright Plus, Accuview Display, Wide color gamut, Hexa Chroma Drive, Dolby Vision, and Dolby Atmos. The TVs will be driven by Miraie, a connected platform developed by Panasonic.
» Acquisitions and Mergers:
- Jan-2021: LG Electronics Inc. has successfully finalized the acquisition of Alphonso Inc., a TV data company. With this strategic move, LG aims to boost its advertising business on the smart TV platform, leading to increased revenue. Additionally, this acquisition positions LG to compete effectively with rival companies such as Samsung, Roku, Amazon, and Vizio in the dynamic market.
Scope of the Study
Market Segments Covered in the Report:
By Screen Type (Volume, Thousand Units, USD Billion, 2019-2030)- Flat
- Curved
- Offline
- Online
- HDTV
- Full HDTV
- 4K UHD
- Others
- 46 to 55 inches
- 32 to 45 Inches
- 56 to 65 Inches
- Below 32 Inches
- Above 65 Inches
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Haier Smart Home Co., Ltd. (Haier Group Corporation)
- Xiaomi Corporation
- LG Electronics, Inc. (LG Corporation)
- Panasonic Holdings Corporation
- Samsung Electronics Co. Ltd. (Samsung Group)
- Sony Corporation
- Toshiba Corporation
- Hisense International Co., Ltd.
- Koninklijke Philips N.V.
- Intex Technologies
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Smart TV Market by Screen Type
Chapter 6. Global Smart TV Market by Distribution Channel
Chapter 7. Global Smart TV Market by Resolution
Chapter 8. Global Smart TV Market by Screen Size
Chapter 9. Global Smart TV Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Haier Smart Home Co., Ltd. (Haier Group Corporation)
- Xiaomi Corporation
- LG Electronics, Inc. (LG Corporation)
- Panasonic Holdings Corporation
- Samsung Electronics Co. Ltd. (Samsung Group)
- Sony Corporation
- Toshiba Corporation
- Hisense International Co., Ltd.
- Koninklijke Philips N.V.
- Intex Technologies
Methodology
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