The North America Sensitive Toothpaste Market would witness market growth of 4.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 43,491.2 Thousand Units (Per 5 OZ), showcasing a growth of 4.6% (2019-2022).
A toothpaste that primarily aims to reduce sensitive tooth problems and promote fresh breath is commonly called "sensitive toothpaste." It is commonly used to treat oral sensitivity caused by exposed dentine. Dentin hypersensitivity is characterized by sharp, intense pain not associated with any other dental disorder. It arises from exposed dentin surfaces responding to stimuli that are usually thermal, evaporative, tactile, osmotic, chemical, or electrical. The cause of oral sensitivity, which manifests as a sharp, stabbing sensation during eating or drinking, is an undermined dental issue such as receding gums, cavities, or weak enamel.
The demand for sensitive toothpaste is primarily propelled by the escalating concern for oral health. The advantages of brushing their teeth and using toothpaste are becoming more widely known to consumers. Brushing and using toothpaste can help prevent dental caries, halitosis, xerostomia, plaque buildup on the teeth, and other oral disorders. The rapid evolution of lifestyles, in conjunction with increased alcohol and tobacco use, will contribute to the rise in dental sensitivity issues. The growing concern about maintaining proper dental hygiene will positively impact the market in the coming years.
According to the Bureau of Economic Analysis (BEA) of the US, in June 2023, personal consumption expenditures (PCE) climbed by $100.4 billion (0.5%), while disposable personal income (DPI), or personal income less personal current taxes, increased by $67.5 billion (0.3%). In June, personal savings totalled $862.4 billion, with a saving rate of 4.3 percent of disposable personal income. As disposable income expands, the adoption of this is likely to extend across diverse demographics in the US. Due to the above-mentioned factors, the market will grow significantly in this region.
The US market dominated the North America Sensitive Toothpaste Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $481.1 Million by 2030. The Canada market is experiencing a CAGR of 7% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 6% during (2023 - 2030).
Based on Age Group, the market is segmented into Adults, and Kids. Based on Application, the market is segmented into Whitening, Rapid Relief, and Herbal. Based on Type, the market is segmented into Low Sensitive Toothpaste, and Highly Sensitive Toothpaste. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarkets, Independent Retail Stores, Pharmacy, and Online Sales Channel. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., The Procter and Gamble Company, Unilever PLC, Johnson & Johnson, The Hain Celestial Group, Inc., Amway Corporation, Lion Corporation, and Henkel AG & Company, KGaA
A toothpaste that primarily aims to reduce sensitive tooth problems and promote fresh breath is commonly called "sensitive toothpaste." It is commonly used to treat oral sensitivity caused by exposed dentine. Dentin hypersensitivity is characterized by sharp, intense pain not associated with any other dental disorder. It arises from exposed dentin surfaces responding to stimuli that are usually thermal, evaporative, tactile, osmotic, chemical, or electrical. The cause of oral sensitivity, which manifests as a sharp, stabbing sensation during eating or drinking, is an undermined dental issue such as receding gums, cavities, or weak enamel.
The demand for sensitive toothpaste is primarily propelled by the escalating concern for oral health. The advantages of brushing their teeth and using toothpaste are becoming more widely known to consumers. Brushing and using toothpaste can help prevent dental caries, halitosis, xerostomia, plaque buildup on the teeth, and other oral disorders. The rapid evolution of lifestyles, in conjunction with increased alcohol and tobacco use, will contribute to the rise in dental sensitivity issues. The growing concern about maintaining proper dental hygiene will positively impact the market in the coming years.
According to the Bureau of Economic Analysis (BEA) of the US, in June 2023, personal consumption expenditures (PCE) climbed by $100.4 billion (0.5%), while disposable personal income (DPI), or personal income less personal current taxes, increased by $67.5 billion (0.3%). In June, personal savings totalled $862.4 billion, with a saving rate of 4.3 percent of disposable personal income. As disposable income expands, the adoption of this is likely to extend across diverse demographics in the US. Due to the above-mentioned factors, the market will grow significantly in this region.
The US market dominated the North America Sensitive Toothpaste Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $481.1 Million by 2030. The Canada market is experiencing a CAGR of 7% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 6% during (2023 - 2030).
Based on Age Group, the market is segmented into Adults, and Kids. Based on Application, the market is segmented into Whitening, Rapid Relief, and Herbal. Based on Type, the market is segmented into Low Sensitive Toothpaste, and Highly Sensitive Toothpaste. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarkets, Independent Retail Stores, Pharmacy, and Online Sales Channel. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., The Procter and Gamble Company, Unilever PLC, Johnson & Johnson, The Hain Celestial Group, Inc., Amway Corporation, Lion Corporation, and Henkel AG & Company, KGaA
Scope of the Study
Market Segments Covered in the Report:
By Age Group (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
- Adults
- Kids
By Application (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
- Whitening
- Rapid Relief
- Herbal
By Type (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
- Low Sensitive Toothpaste
- Highly Sensitive Toothpaste
By Distribution Channel (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
- Supermarket & Hypermarkets
- Independent Retail Stores
- Pharmacy
- Online Sales Channel
By Country (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- The Colgate Palmolive Company
- GlaxoSmithKline PLC (GSK)
- Church and Dwight Co., Inc.
- The Procter and Gamble Company
- Unilever PLC
- Johnson & Johnson
- The Hain Celestial Group, Inc.
- Amway Corporation
- Lion Corporation
- Henkel AG & Company, KGaA
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Sensitive Toothpaste Market by Age Group
Chapter 5. North America Sensitive Toothpaste Market by Application
Chapter 6. North America Sensitive Toothpaste Market by Type
Chapter 7. North America Sensitive Toothpaste Market by Distribution Channel
Chapter 8. North America Sensitive Toothpaste Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- The Colgate Palmolive Company
- GlaxoSmithKline PLC (GSK)
- Church and Dwight Co., Inc.
- The Procter and Gamble Company
- Unilever PLC
- Johnson & Johnson
- The Hain Celestial Group, Inc.
- Amway Corporation
- Lion Corporation
- Henkel AG & Company, KGaA
Methodology
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