The global immune health supplements market size was estimated to be USD 69.88 billion in 2023 and is expected to reach at USD 232.09 billion by 2034 with a CAGR of 11.53% during the forecast period 2024-2034. The heightened occurrence of infectious diseases, diabetes, & various disorders resulting from weakened immunity, surge in the adoption of supplements for enhancing the body's immune response, growing consumer consciousness regarding the importance of maintaining & improving immune health & overall well-being, growing aging population, increased interest in the consumption of immune-boosting supplements, rising inclination towards incorporating supplements into their regimen to enhance their immune systems by diabetic individuals, and surge in introduction of novel immune health supplements are some of the key factors boosting the market growth.
Surge in introduction of novel immune health supplements is predicted to boost the market growth during the forecast period. In recent years, there has been a notable surge in the demand for supplement products, including vitamins, minerals, herbal remedies, and probiotics, aimed at bolstering immunity. People worldwide are increasingly mindful of their immune health and overall well-being. These supplements play a crucial role in fortifying the body's immune system and providing defense against various infectious diseases. Numerous studies indicate a direct association between diabetes and the prevalence of chronic conditions, heightening the susceptibility to infectious diseases. For instance, in April 2023, MiAlgae, a company specializing in microalgal production, has introduced its newest product, NaturAlgae, which is an omega-3 powder suitable for use as a nutritious feed ingredient. NaturAlgae is a dry powder with a notable concentration of DHA (Docosahexaenoic acid) and other oils, making it a valuable addition to recipes for aqua feeds. By leveraging its innovative manufacturing process, the company aims to diminish the global dependence on wild-caught fish, the conventional source of omega-3.
By product, vitamin & mineral supplement was the highest revenue-grossing segment in the global immune health supplements market in 2023 owing to the rising inclination among consumers to choose supplements, with a growing demand for vitamin C. Individuals are increasingly aware of the importance of preventive measures. The demonstrated health advantages, coupled with the widespread availability of immune-supporting elements such as vitamin C, D, B complex, multivitamins, as well as minerals like zinc and selenium, are contributing to the growth of this segment. For instance, in November 2023, Gnosis by Lesaffre is making its debut in the private label sector with the introduction of MenaQ7 Protect. This product, available in a convenient stick pack format, is designed to provide daily and long-term immune support. Additionally, herbal supplement is predicted to grow at fastest CAGR during the forecast period owing to a strong consumer demand for herbal supplements as opposed to nutraceuticals, driven by the desire to improve immune health without encountering any adverse effects. This trend is further amplified by the growing population embracing a vegan lifestyle.
By source, plant-based was the highest revenue-grossing segment in the global immune health supplements market in 2023 owing to the growing demand for vegetarian supplements is evident, driven by the prevalence of vitamins in such formulations and a notable increase in the introduction of innovative products. For instance, in May 2023, Roquette Frères, a global company specialist in plant-based ingredients and a provider of pharmaceutical and nutraceutical excipients, announced the launch of its new excipient- PEARLITOL ProTec. This distinctive co-processed blend, derived from plants and composed of mannitol and maize starch, serves as a solution to safeguard and stabilize moisture-sensitive active ingredients, such as probiotics. The formulation facilitates an extended shelf life, enhances consistency, and opens up broader possibilities for user-friendly dosage formats. Additionally, animal-based is predicted to grow at fastest CAGR during the forecast period owing to the increasing favorability and acknowledged health benefits associated with the use of animal-based ingredients.
By form, tablet was the highest revenue-grossing segment in the global Immune health supplements market in 2023 owing to the rising trend in the popularity of immune health supplements in tablet form can be attributed to their convenient and easily defined dosage. A significant number of manufacturers are opting for tablet formulations, primarily due to their longer shelf life, cost-effectiveness, and enhanced convenience. Additionally, capsule is predicted to grow at fastest CAGR during the forecast period owing to the convenient method of administering vitamins and minerals through easy consumption, along with an increasing number of new product launches. For instance, in January 2023, Jarrow Formulas, a company specializing in the development and provision of nutritional supplements, has introduced Fem-Dophilus Advanced, its latest specialized probiotic product. This single veggie capsule per day is designed to promote vaginal, urinary tract, digestive, and immune health. The formulation contains 10 billion CFUs (colony-forming units) and includes six scientifically supported strains, including strains naturally occurring in a woman's body.
By application, respiratory tract infection was the highest revenue-grossing segment in the global immune health supplements market in 2023 owing to the growing awareness of the importance of maintaining a robust immune system. This heightened consciousness has led to a surge in the introduction of innovative products, as people globally are becoming more cautious and proactive in using supplements to safeguard themselves against life-threatening diseases. For instance, in February 2022, Unigen Inc. is set to unveil two fresh botanical ingredients at the upcoming Natural Products Expo West in Anaheim. The latest additions to Unigen's botanical lineup include Attenutin, designed to support respiratory health, and Symetrian, crafted to promote immune homeostasis. Additionally, gut health is predicted to grow at fastest CAGR during the forecast period owing to the increasing preference for immune health supplements to maintain gut health. Numerous studies have consistently highlighted the crucial role of the gut microbiome in supporting and regulating both the innate and adaptive immunity of the body.
By distribution channel, pharmacies/drug stores was the highest revenue-grossing segment in the global immune health supplements market in 2023 owing to the increasing consumer inclination and the accessibility of a diverse range of products, coupled with a notable upswing in the introduction of new products. For instance, in February 2023, GC Rieber VivoMega, a manufacturer of concentrated Omega-3 derived from marine sources, has introduced VivoMega Algae Oils, a high-concentration vegan Omega-3 derived from microalgae in the ocean. The proprietary SuperLight processing technique employed by VivoMega Algae Oil is designed exclusively for algae oils. This method utilizes advanced technology and extensive expertise, enabling a gentle and non-intrusive processing approach. Additionally, supermarket/hypermarkets is predicted to grow at fastest CAGR during the forecast period owing to the significant discounts and the presence of a broad spectrum of products are observed, alongside a growing prevalence of supermarkets in developing nations.
North America region is anticipated for the highest revenue share during the forecast period owing to the largest user demographic for immune health supplements, heightened awareness among individuals, a growing financial commitment to preventive supplements, and the continuous introduction of new products. For instance, in October 2022, Epax, a trailblazer in marine ingredients, has unveiled an innovative product that taps into the benefits of cetoleic acid, a component distinct from the typical Omega-3 category. Branded as Cetoleic 10, this omega-11 polyunsaturated fatty acid is not widely acknowledged in the traditional omega-3 fish oil sector, despite being present in relatively high quantities in certain fish species such as saury, pollock, and herring. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the expanding awareness and expenditure on products that promote health, coupled with rising purchasing power, a growing aging population, an increased interest in the use of immune-boosting supplements, and surge in regulatory approvals. For instance, in October 2023, Kyowa Hakko Bio, a subsidiary of Kirin, obtained approval from the Food Safety and Standards Authority of India (FSSAI) for the use of IMMUSE, its exclusive Lactococcus lactis strain Plasma (LC-Plasma) postbiotic, in general foods and health supplements.
Surge in introduction of novel immune health supplements is predicted to boost the market growth during the forecast period. In recent years, there has been a notable surge in the demand for supplement products, including vitamins, minerals, herbal remedies, and probiotics, aimed at bolstering immunity. People worldwide are increasingly mindful of their immune health and overall well-being. These supplements play a crucial role in fortifying the body's immune system and providing defense against various infectious diseases. Numerous studies indicate a direct association between diabetes and the prevalence of chronic conditions, heightening the susceptibility to infectious diseases. For instance, in April 2023, MiAlgae, a company specializing in microalgal production, has introduced its newest product, NaturAlgae, which is an omega-3 powder suitable for use as a nutritious feed ingredient. NaturAlgae is a dry powder with a notable concentration of DHA (Docosahexaenoic acid) and other oils, making it a valuable addition to recipes for aqua feeds. By leveraging its innovative manufacturing process, the company aims to diminish the global dependence on wild-caught fish, the conventional source of omega-3.
By product, vitamin & mineral supplement was the highest revenue-grossing segment in the global immune health supplements market in 2023 owing to the rising inclination among consumers to choose supplements, with a growing demand for vitamin C. Individuals are increasingly aware of the importance of preventive measures. The demonstrated health advantages, coupled with the widespread availability of immune-supporting elements such as vitamin C, D, B complex, multivitamins, as well as minerals like zinc and selenium, are contributing to the growth of this segment. For instance, in November 2023, Gnosis by Lesaffre is making its debut in the private label sector with the introduction of MenaQ7 Protect. This product, available in a convenient stick pack format, is designed to provide daily and long-term immune support. Additionally, herbal supplement is predicted to grow at fastest CAGR during the forecast period owing to a strong consumer demand for herbal supplements as opposed to nutraceuticals, driven by the desire to improve immune health without encountering any adverse effects. This trend is further amplified by the growing population embracing a vegan lifestyle.
By source, plant-based was the highest revenue-grossing segment in the global immune health supplements market in 2023 owing to the growing demand for vegetarian supplements is evident, driven by the prevalence of vitamins in such formulations and a notable increase in the introduction of innovative products. For instance, in May 2023, Roquette Frères, a global company specialist in plant-based ingredients and a provider of pharmaceutical and nutraceutical excipients, announced the launch of its new excipient- PEARLITOL ProTec. This distinctive co-processed blend, derived from plants and composed of mannitol and maize starch, serves as a solution to safeguard and stabilize moisture-sensitive active ingredients, such as probiotics. The formulation facilitates an extended shelf life, enhances consistency, and opens up broader possibilities for user-friendly dosage formats. Additionally, animal-based is predicted to grow at fastest CAGR during the forecast period owing to the increasing favorability and acknowledged health benefits associated with the use of animal-based ingredients.
By form, tablet was the highest revenue-grossing segment in the global Immune health supplements market in 2023 owing to the rising trend in the popularity of immune health supplements in tablet form can be attributed to their convenient and easily defined dosage. A significant number of manufacturers are opting for tablet formulations, primarily due to their longer shelf life, cost-effectiveness, and enhanced convenience. Additionally, capsule is predicted to grow at fastest CAGR during the forecast period owing to the convenient method of administering vitamins and minerals through easy consumption, along with an increasing number of new product launches. For instance, in January 2023, Jarrow Formulas, a company specializing in the development and provision of nutritional supplements, has introduced Fem-Dophilus Advanced, its latest specialized probiotic product. This single veggie capsule per day is designed to promote vaginal, urinary tract, digestive, and immune health. The formulation contains 10 billion CFUs (colony-forming units) and includes six scientifically supported strains, including strains naturally occurring in a woman's body.
By application, respiratory tract infection was the highest revenue-grossing segment in the global immune health supplements market in 2023 owing to the growing awareness of the importance of maintaining a robust immune system. This heightened consciousness has led to a surge in the introduction of innovative products, as people globally are becoming more cautious and proactive in using supplements to safeguard themselves against life-threatening diseases. For instance, in February 2022, Unigen Inc. is set to unveil two fresh botanical ingredients at the upcoming Natural Products Expo West in Anaheim. The latest additions to Unigen's botanical lineup include Attenutin, designed to support respiratory health, and Symetrian, crafted to promote immune homeostasis. Additionally, gut health is predicted to grow at fastest CAGR during the forecast period owing to the increasing preference for immune health supplements to maintain gut health. Numerous studies have consistently highlighted the crucial role of the gut microbiome in supporting and regulating both the innate and adaptive immunity of the body.
By distribution channel, pharmacies/drug stores was the highest revenue-grossing segment in the global immune health supplements market in 2023 owing to the increasing consumer inclination and the accessibility of a diverse range of products, coupled with a notable upswing in the introduction of new products. For instance, in February 2023, GC Rieber VivoMega, a manufacturer of concentrated Omega-3 derived from marine sources, has introduced VivoMega Algae Oils, a high-concentration vegan Omega-3 derived from microalgae in the ocean. The proprietary SuperLight processing technique employed by VivoMega Algae Oil is designed exclusively for algae oils. This method utilizes advanced technology and extensive expertise, enabling a gentle and non-intrusive processing approach. Additionally, supermarket/hypermarkets is predicted to grow at fastest CAGR during the forecast period owing to the significant discounts and the presence of a broad spectrum of products are observed, alongside a growing prevalence of supermarkets in developing nations.
North America region is anticipated for the highest revenue share during the forecast period owing to the largest user demographic for immune health supplements, heightened awareness among individuals, a growing financial commitment to preventive supplements, and the continuous introduction of new products. For instance, in October 2022, Epax, a trailblazer in marine ingredients, has unveiled an innovative product that taps into the benefits of cetoleic acid, a component distinct from the typical Omega-3 category. Branded as Cetoleic 10, this omega-11 polyunsaturated fatty acid is not widely acknowledged in the traditional omega-3 fish oil sector, despite being present in relatively high quantities in certain fish species such as saury, pollock, and herring. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the expanding awareness and expenditure on products that promote health, coupled with rising purchasing power, a growing aging population, an increased interest in the use of immune-boosting supplements, and surge in regulatory approvals. For instance, in October 2023, Kyowa Hakko Bio, a subsidiary of Kirin, obtained approval from the Food Safety and Standards Authority of India (FSSAI) for the use of IMMUSE, its exclusive Lactococcus lactis strain Plasma (LC-Plasma) postbiotic, in general foods and health supplements.
Segmentation: Immune Health Supplements Market Report 2023 - 2034
Immune Health Supplements Market Analysis & Forecast by Product 2023 - 2034 (Revenue USD Bn)
- Vitamin and Mineral Supplements
- Vitamin B complex Supplements
- Vitamin D Supplements
- Selenium Supplements
- Vitamin C Supplements
- Zinc Supplements
- Multivitamins
- Others
- Herbal Supplements
- Probiotic Supplements
- Others
Immune Health Supplements Market Analysis & Forecast by Source 2023 - 2034 (Revenue USD Bn)
- Plant-Based
- Animal-Based
Immune Health Supplements Market Analysis & Forecast by Form 2023 - 2034 (Revenue USD Bn)
- Powder
- Tablets
- Soft Gels
- Liquid
- Gel
- Capsules
- Others
Immune Health Supplements Market Analysis & Forecast by Application 2023 - 2034 (Revenue USD Bn)
- Respiratory Tract Infection
- Hair Growth
- Gut Health
- Others
Immune Health Supplements Market Analysis & Forecast by Distribution Channel 2023 - 2034 (Revenue USD Bn)
- Supermarkets and Hypermarkets
- Pharmacies/Drug Stores
- E-commerce
- Others
Immune Health Supplements Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Immune Health Supplements Market: Product Estimates & Trend Analysis
8. Immune Health Supplements Market: Source Estimates & Trend Analysis
9. Immune Health Supplements Market: Form Estimates & Trend Analysis
10. Immune Health Supplements Market: Application Estimates & Trend Analysis
11. Immune Health Supplements Market: Distribution Channel Estimates & Trend Analysis
12. Regional Market Analysis
13. North America Immune Health Supplements Market
14. Europe Global Immune Health Supplements Market
15. Asia Pacific Global Immune Health Supplements Market
16. Latin America Global Immune Health Supplements Market
17. MEA Global Immune Health Supplements Market
18. Competitor Analysis
19. Company Profiles
Companies Mentioned
- Sun Pharmaceutical Industries Limited
- Bayer AG
- Abbott Laboratories
- Swisse Wellness Pty Ltd.
- Nestlè
- GlaxoSmithKline Inc.
- Himalaya Global Holdings Ltd.
- Novartis
- Boehringer Ingelheim
- Amway Corp.
- Danone
- Sanofi
- The Nature's Bounty Co.
- Pfizer Inc.
- Unilever
- Herbalife Nutrition of America Inc.
- American Health
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 69.88 Billion |
| Forecasted Market Value ( USD | $ 232.09 Billion |
| Compound Annual Growth Rate | 11.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 17 |
