South America Printing Machinery and Equipment Market to 2030 - Regional Analysis - by Operation, Product Type, Substrate Type, and End Use

The South America printing machinery and equipment market is expected to grow from US$ 4,247.99 million in 2023 to US$ 7,640.79 million by 2030. It is estimated to grow at a CAGR of 8.7% from 2023 to 2030.

Rising Demand for Personalization Fuels South America Printing Machinery and Equipment Market

Web-to-print platforms have gained popularity as they enable customers to customize, and order printed products online. These platforms are integrated with printing machinery and equipment to automate the printing process, reducing human intervention and streamlining operations. The growing demand for web-to-print solutions is anticipated to offer lucrative opportunities for printing equipment manufacturers to develop compatible machinery and equipment.

Further, printing machinery and equipment are vital in producing personalized brochures, flyers, catalogs, and direct mail campaigns. Variable data printing technology enables the incorporation of personalized text and images, resulting in engaging and targeted marketing materials. Personalization allows companies to create marketing materials tailored to customers’ preferences and needs. In May 2022, Landa Digital Printing announced the unveiling of the Landa S10P Nanographic Printing Press. The Landa S10P’s capabilities allow for customization and personalization of in-store solutions. As the demand for personalization continues to grow across industries, the printing machinery and equipment market can seize these opportunities by developing and offering innovative solutions that support customization and web-to-print capabilities.

South America Printing Machinery and Equipment Market Overview

The printing machinery and equipment market in SAM is segmented into Brazil, Argentina, and the Rest of SAM. The packaging and labeling industry of SAM has experienced robust growth, fueled by e-commerce expansion, changing consumer preferences, and increased focus on brand differentiation. As a result, the region is witnessing a rising demand for printing machinery and equipment specialized for packaging and label printing, such as flexographic presses, digital label printers, and wide-format printers. For instance, in April 2023, Laborprint a printing company in Brazil acquired EFI VUTEk h3 superwide-format printer from Electronics for Imaging Inc (company). Such procurement from the end users have been propelling the demand for printing products across the region and driving the market growth for printing machinery and equipment across the South America region. Moreover, the presence of large number of printing companies in the South American countries is another major factor likely to sustain the growth of printing machinery and equipment market across the region. For instance, till December 2022, Brazil alone had more than 1,300 commercial printing companies actively operating across the region. Such companies have been constantly generating the demand for printing equipment across the region and have been driving the market growth.

South America Printing Machinery and Equipment Market Revenue and Forecast to 2030 (US$ Million)

South America Printing Machinery and Equipment Market Segmentation

The South America printing machinery and equipment market is segmented into operation type, product type, substrate type, end user, and country.

Based on operation type, the South America printing machinery and equipment market is segmented into manual and automatic. The automatic segment held a larger South America printing machinery and equipment market share in 2023.

Based on product type, the South America printing machinery and equipment market is segmented into offset lithography, flexography, screen, digital, and others. The digital segment held the largest South America printing machinery and equipment market share in 2023.

Based on substrate type, the South America printing machinery and equipment market is segmented into plastic, paper and paperboard, metal, and others. The paper and paperboard segment held the largest South America printing machinery and equipment market share in 2023.

Based on end use, the South America printing machinery and equipment market is segmented into commercial, publication and others. The publication segment held the largest South America printing machinery and equipment market share in 2023.

Based on country, the South America printing machinery and equipment market is segmented into Brazil, Argentina, and the Rest of South America. Brazil dominated the South America printing machinery and equipment market in 2023.

Canon Inc, Honeywell International Inc, HP Inc, Manroland Goss Web Systems GmbH, Toshiba Corp, Xerox Holdings Corp, and Zebra Technologies Corp. are some of the leading companies operating in the South America printing machinery and equipment market.

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