Half a century of marketing masterclasses in one book
Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it.
Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn:
- The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age.
- Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success
- The significance of customization and technology in meeting consumer needs
With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.
Table of Contents
Foreword by Brad Sugars xi
Acknowledgements xv
Introduction xvii
The Importance of Clarity with Jamie Smart 1
Chapter One: Automate Authenticity with Chris Larsen 5
Chapter Two: Consumer Trials with Melissa Snover 11
Chapter Three: Fractional Sales with Ray Zamora 17
Chapter Four: A Shared Mission with Surendra Singh 23
Chapter Five: Engaging Stakeholders with Timber Barker 29
Chapter Six: Profitable Relationships with Abhishek Kaushik 35
Chapter Seven: Partnership Success with Denis O’Shea 41
Chapter Eight: Launching a TV Show with Heidi Dugan 47
Chapter Nine: All About People with Tim Ringel 53
Chapter Ten: Community Sales with Yong-Soo Chung 59
Chapter Eleven: Being Yourself with Mark Asquith 65
Chapter Twelve: Razors and Blades with Drew Vernon 71
Chapter Thirteen: Digital Partnerships with Ross Veitch 77
Chapter Fourteen: Customer Experience with Chris Schutrups 83
Chapter Fifteen: The Branded CEO with Prateek Joshi 89
Chapter Sixteen: Video Engagement with Darin Dawson 95
Chapter Seventeen: NFT Rewards with Ed Vincent 101
Chapter Eighteen: Consistency Wins with Eric L. Schmidt 107
Chapter Nineteen: Lumpy Marketing with Brad Sugars 113
Chapter Twenty: Need for Speed with Jonathan Rosenfeld 119
Chapter Twenty-One: Amplifier Effect with Mona Akmal 125
Chapter Twenty-Two: Customer Stories with Aron Clymer 131
Chapter Twenty-Three: Advance Marketing with Emeric Ernoult 137
Chapter Twenty-Four: Persistence and Perfection with Gail Kasper 143
Chapter Twenty-Five: Contra Favours with DC Palter 149
Chapter Twenty-Six: Gamify Utility with Karen Frame 155
Chapter Twenty-Seven: Blue Ocean with Christian Espinosa 161
Chapter Twenty-Eight: Being Found with Bart-Jan Leyts 167
Chapter Twenty-Nine: Strategic Commenting with Jason Tan 173
Chapter Thirty: Competitor Collaboration with Mark Myers 179
Chapter Thirty-One: Crowdfunded Community with Karen Tan 185
Chapter Thirty-Two: Loyal Not Happy with Charles Read 191
Chapter Thirty-Three: Breathing Success with Peter Mann 197
Chapter Thirty-Four: Sustainability Stories with Mathias Boissonot 203
Chapter Thirty-Five: Regulated Opportunities with Jamie Marshall 209
Chapter Thirty-Six: Packaging Counts with Jade Gray 215
Chapter Thirty-Seven: Main Street Marketing with Terresa Zimmerman 221
Chapter Thirty-Eight: Ethical Business with Jill Poet 227
Chapter Thirty-Nine: Speedy Delivery with Izzy Rosenzweig 233
Chapter Forty: Discrete Networking with Mathieu Johnsson 239
Chapter Forty-One: Game Mindset with Dre Baldwin 245
Chapter Forty-Two: Vegan Mission with Vikas Garg 251
Chapter Forty-Three: Trial and Learn with Allison “Ali” M. Wing 257
Chapter Forty-Four: Beer Time with Mark Wong 263
Chapter Forty-Five: AI Nuptials with Chris Troka 269
Chapter Forty-Six: Art Consumption with Hussein Hallak 275
Chapter Forty-Seven: Niche Runway with Roberto Capodieci 281
Chapter Forty-Eight: Franchise Development with John Prothro 285
Chapter Forty-Nine: Entrepreneur Mindset with Annie Margarita Yang 291
Chapter Fifty: Revitalising a Legacy Brand with Joe Hart 297
Contributors (in order of appearance) 303
Resources 309
Ten Take Aways 325
About the Author 329
Index 331
