Argentina Media Landscape

The Argentina Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Argentina today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

Cable TV will remain the leading pay-TV platform in Argentina over the forecast period, but its subscriber base will fall from 7.1 million in 2022 to 6.7 million in 2027 at a CAGR of 1.1%.

Over the 2022-2027forecast period, SVOD subscription growth will slow, increasing at a CAGR of 7.1%.

4G subscriptions accounted for 80.1% share of the total mobile subscriptions in 2022 and will remain the leading technology through to 2027. However, the Publisher expects the 4G share to decrease slightly by the end of the forecast period, reaching 78.3% in 2027.

Cable will continue to be the leading residential fixed broadband technology over the forecast period. Cable’s market share will grow slightly from 57.8% in 2022 to 58.5% in 2027.

Scope

• By the end of 2022, 9.5 million subscribers used pay-TV services in Argentina, a fall of 89,000 from 2021.
• Argentina’s pay-TV market is dominated by two operators - Telecom Argentina and DirecTV - which held a combined 56.4% share of the total pay-TV subscriptions in 2022.
• Argentina’s SVOD unique household penetration was 52.6% at the end of 2022, meaning that 7.5 million Argentinian households had access to a SVOD service.
• Total mobile subscriptions in Argentina reached 61.7 million in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 2.3% with mobile network operators (MNOs) adding a combined 7.4 million subscriptions and bringing the country’s total mobile subscriptions to 69.2 million in 2027.
• Total fixed broadband lines in Argentina will increase from 11.2 million in 2022 to 12.5 million by the end of 2027, supported by the government’s investment in the federal fiber backbone across the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of Argentina's television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the Publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Argentinian pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 21 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.