The number of live births in China stood at 9.6 million in 2022. This is anticipated to decline by 25% during 2022-28. Both the crude birth rate and total fertility rates have fallen. The GDP of China grew by 3% in 2022, while consumer price inflation stood at 2%. Overall growth in value terms has increased in recent years, with the sector registering a CAGR of 2.3% during 2016-22. However, in volume terms, sales decreased in 2022, with the sector declining at a negative CAGR of 2.4%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestlé, Feihe International, and Danone were the top two companies in 2022. Nestlé had presence in all the baby food categories except baby drinks. E-retailers was the leading distribution channel in the sector in 2022, accounting for over 30% of overall value sales. The publisher estimates the market for baby food in the country is expected to increase marginally in value terms during 2022-28, at a CAGR of 0.1%.
“China Baby Food - Market Assessment and Forecasts to 2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Chinese market.
What else does this report offer?
“China Baby Food - Market Assessment and Forecasts to 2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Chinese market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of baby milks increased from CNY75.8 billion ($11.4 billion) in 2016 to CNY87.1 billion ($13 billion) in 2022, registering a CAGR of 2.3% during this period.
- Baby cereals & dry meals volumes decreased at a negative CAGR of 2% from 28.25 million kg in 2016 to 25 million kg in 2022.
- Value sales of the baby wet meals & other category rose from CNY2.6 billion ($387.2 million) in 2016 to CNY2.7 billion ($407.4 million) in 2022, at a CAGR of 1%.
- During 2016-22, PCC of baby finger food grew by 60%.
- During 2016-22, PCC of baby drinks fell by 80%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of China Compared with Other Leading Countries in Asia-Pacific
- PCC and PCE of China Compared with Global and Asia-Pacific Markets
- Part 2: Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Introduction
- Manufacturers’ Market Entry
- Production
- Part 3: Overview
- China Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Part 4: Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Other Baby Food
- Part 5: Production and Trade
- Imports
- Exports
- Production
- Part 6: Distribution
- Channel Share Analysis
- Baby Food Retailing
- Part 7: Economic Background
- GDP Growth and Inflation
- Part 8: Prospects and Forecasts
- Future Trends
- Part 9: Definitions
- Part 10: Appendix
- Methodology
- About the Publisher
- Birth & population trends, 2009-28
- Births by birth order, million births, 2013-17
- Population by province, 2012-21
- Live births by province, 2012-19
- Rural/urban population breakdown, 2014-21
- Annual per capita disposable income, 2008-18
- National per capita disposable income of households by income quintile (CNY), 2014-20
- National per capita disposable income of households by region (CNY), 2014-20
- Population and income (urban and rural), 2013, 2016, and 2018
- Annual food expenditure (CNY), 2013-18
- Food expenditure by province, 2013-18
- Total retailer sales of consumer goods by province, 2019-20
- Breakdown of urban population by income group, 2012
- Ownership of durable consumer goods, 1990, 1995, 2000, 2005, 2010, 2013-18
- Internet usage, 2013-20
- Population and income profile, eastern coast, 2011 & 2018
- Population and income profile, northeast China, 2011 & 2018
- Population and income profile, central China, 2011 & 2018
- Population and income profile, western China, 2011 & 2018
- Number of households by city tier, 2019
- Cities spending most on children’s products, 2019
- Births by age of mother, 2015
- Number of women of childbearing age (’000), 2016-19
- Changes in childbearing age, Zhejiang province, 2013, 2015, and 2017
- Population of largest cities in China, 2021
- Female labor force participation, 2013-20
- Maternity leave by province, 2017
- Maternity leave by province, 2020
- Exclusive breastfeeding rates, 1998, 2003, 2008, 2017-18
- Breastfeeding duration: age at which breastfeeding stopped, 2011
- Feeding habits in first six months of life, 2017-18
- Breastfeeding rates at 6-11 months, 2017-18
- Exclusive breastfeeding rates by location, 1997, 2002, 2009, and 2017-18
- Breastfeeding rates at discharge, Zhejiang province, 2004-05
- Breastfeeding rates in Hunan province, 2013
- Breastfeeding rates by age of baby, Zhejiang province, %, 2004-05
- Breastfeeding rates in the first six months of life in China, 2005-16
- Prevalence of breastfeeding in China, 2013-18
- Changes to the National Food Safety Standards, infant formula, 2021
- Regulations covering infant formula registration
- Regulations covering CBEC retailing of infant formula
- Overseas companies manufacturing in China
- International partnerships in the Chinese baby milks category
- Chinese companies manufacturing overseas
- Acquisitions/joint ventures between Chinese companies in the baby milks category
- Manufacturers’ market entry
- Infant formula production expansion by Chinese companies, coming on stream 2014-18
- Leading categories (value and volume), 2022
- Baby food: manufacturer shares, value & volume %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Sales of infant formula by region, value, 2014 and 2015
- Penetration of infant formula by region, value, 2014 and 2015
- Sales of infant formula by city tier, 2003 & 2018
- Key purchasing criteria for infant formula, 2013
- FMCG market growth in upper-tier and lower-tier cities of China, 2012-17
- Preference for buying high-end brands of infant milk formula among parents in lower-tier cities, 2018
- Use of ingredients in infant formula brands, 2019
- Baby milks: brand concentration by distribution channel, 2017
- Market shares in selected provinces, % of value sales, 2014
- Baby milks: top 10 brands online, 2017 and 2018
- Baby milks: top 10 formula packs online, full-year 2018
- Baby milks: top 10 formula packs online, first quarter 2018
- Baby milk: best-selling brands with sales revenue, 2021
- Facilities approved to produce liquid milk, 2019
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer & brand shares, value and volume %, 2016-22
- Baby milks: manufacturer & brand shares, value %, 2016-22
- Baby milks: manufacturer & brand shares, volume %, 2016-22
- Baby milks: best-selling brands by sales revenue, 2021
- Leading domestic firms’ strengths, 2021
- Leading domestic firms’ followers, 2018
- Leading international firms’ strengths, 2021
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer & brand shares, value and volume %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer & brand shares, value and volume %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
- Baby finger food: SKUs by pack type, 2022
- Baby finger food: SKUs by pack size, 2022
- Baby finger food: brand price positioning analysis, 2022
- Baby finger food: manufacturer & brand shares, value and volume %, 2016-22
- Baby finger food: manufacturer & brand shares, value %, 2016-22
- Baby finger food: manufacturer & brand shares, volume %, 2016-22
- Baby drinks: SKUs by pack type, 2022
- Baby drinks: SKUs by pack size, 2022
- Baby drinks: brand price positioning analysis, 2022
- Baby drinks: manufacturer & brand shares, value and volume %, 2016-22
- Baby drinks: manufacturer & brand shares, value %, 2016-22
- Baby drinks: manufacturer & brand shares, volume %, 2016-22
- Baby milks & cereals: trends in imports, 2015-22
- Imports of baby milks & cereals by country of origin, 2020-22
- Other baby food: trends in imports, 2015-22
- Imports of other baby food by country of origin, 2020-22
- Baby milks & cereals: trends in exports, 2015-22
- Exports of baby milks & cereals by country of destination, 2020-22
- Other baby food: trends in exports, 2015-22
- Exports of other baby food by country of destination, 2020-22
- Domestic/imported baby food, by category, % of SKUs, 2013, 2015, and 2017-19
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food & outlet type, % value, 2022
- Selected leading mother and baby store chains, 2021
- Ecommerce channels overview
- Sales of infant formulae by outlet type, %, 2015-19
- China’s parenting and infant care ecommerce market size in CNY billions (2013-20)
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2009-28
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: PCE, current prices ($), 2016-22
- Baby food: PCE, constant prices, 2016-22
- Baby food: PCC, kg, 2016-22
- Baby milks: category segmentation, value & volume, 2016-22
- Baby milk brands approved for sale from 2018 onwards
- Registered certified organic baby food brands, China, 2020
- Categories/types of infant FSMP-approved products in China, 2021
- Approved infant formula brands and products by manufacturer, China, 2019
- Number of registered infant formula milk powder products by age group, China, 2020
- Number of registered infant formula milk powder products in China, 2017-20
- Approved infant formula brands and products by region, China, 2019
- Overseas infant formula companies registered in China, 2020
- Overseas infant formula companies registered in China, 2016
- Infant formula manufacturers with CNCA approval, 2014
- Baby food: market value forecasts, current prices ($ million), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: PCE forecasts, current prices ($), 2022-28
- Baby food: PCE forecasts, constant prices, 2022-28
- Baby food: PCC forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- China’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27
- China compared with other leading countries in terms of market share, growth, and competitive landscape
- PCC comparison - China, Asia-Pacific, and global, 2017-27
- PCE comparison - China, Asia-Pacific, and global, 2017-27
- China: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
- China: How would you describe your spend on the following products in the last three months?
- China: Which of the following features do you actively look for when making a purchase?
- Top 10 enterprises in obtaining registration certificates, 2020
- Number of registered imported products in different countries, 2020
- Registered powdered goat milk vs. registered powdered cow milk, China, 2020
- Percentages of registered organic products, China, 2020
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, % value, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: PCE & PCC, 2016-22
- Baby milks: PCE & PCC by age group, 2016-22
- Baby milks: segmentation, value and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: PCE & PCC, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: PCE & PCC, 2016-22
- Market size and growth analysis by value and volume, baby finger food category, 2016-28
- Baby finger food: PCE & PCC, 2016-22
- Market size and growth analysis by value and volume, baby drinks category, 2016-28
- Baby drinks: PCE & PCC, 2016-22
- Share of key distribution channels (in value terms) - baby food, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (CNY billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Feihe International
- Danone
- Yili Group
- The a2 Milk Company
- Biostime Group
- Abbott Laboratories
- Mead Johnson (Reckitt Benckiser)
- FrieslandCampina
- HiPP
