Opportunities in the Asia-Pacific Household Products Industry 2024

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the region.

The Asia-Pacific household products industry was valued at $98.9 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.5%, to reach $123.4 billion in 2028. Tissue & hygiene was the largest category in the Asia-Pacific household products industry in 2023, generating sales of $39.7 billion and a 40.1% share of the overall industry. The top five companies in the Asia-Pacific household products industry together accounted for a value share of 22.8% in 2023. Convenience stores was the leading distribution channel in the Asia-Pacific household products industry in 2023, with a value share of 40%, followed by hypermarkets & supermarkets with 38.2%.

Key Highlights

• Consumers in the Asia-Pacific region are increasingly seeking environmentally friendly aspects in products, owing to rising ecological concerns.
• Consumers’ preference for online shopping, due to its convenience and wide product availability, is driving manufacturers to promote their products through various ecommerce channels such as company websites, mobile applications, and popular online marketplaces.
• Rising health concerns among consumers in Asia-Pacific are creating demand for chemical-free household products. Concurrently, the demand for organic and plant-based ingredients is growing, as these are perceived to be safe for surfaces and less harmful for both humans and animals.

Scope

• This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific household products industry, analyzing data from 26 countries. It includes analysis on the following:
• Market environment: Includes industry size, market size, and growth analysis by category.
• High-potential countries analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Asia-Pacific region. It also provides risk-reward analysis of four countries across the Asia-Pacific region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides an overview, demographic analysis, and key trends across high-potential countries.
• Success stories: This section features some of the most successful household products manufacturers, brands, products, and marketing campaigns in the Asia-Pacific region. It also provides a better understanding of how certain manufacturers achieved success in the industry.
• Competitive environment: Provides an overview of the leading companies in the Asia-Pacific region, as well as analyzing the growth of private labels in the region.
• Distribution analysis: Provides an analysis on the leading distribution channels in the Asia-Pacific household products industry in 2023. It covers various distribution channels: convenience stores, hypermarkets & supermarkets, B-2-B supply, e-retailers, cash and carries and warehouse clubs, and others. Others include drugstores & pharmacies, direct sellers, department stores, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of household products.
• Challenges and future outlook: Provides the challenges and outlook pertaining to the Asia-Pacific household products industry.
• Select industry metrics: Provides insights on patent filings, job analytics by country and theme, and global deals.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.