The Asia-Pacific household products industry was valued at $104.9 billion in 2022 and is forecast to reach $125.9 billion in 2027. During 2022-27, the region is projected to record a value CAGR of 3.7%, which is lower than the CAGR predicted for the global household products industry (6.5%). Tissue & hygiene was the largest category in the Asia-Pacific household products industry in 2022, generating sales of $42.1 billion and a 40.1% share of the overall industry. It is expected to reach $50.1 billion in 2027, registering a value CAGR of 3.5%. Among the high-potential countries, Japan amassed the largest industry sales in 2022, in both value and volume terms, while Indonesia is forecast to register the fastest CAGR during 2022-27, in both value and volume terms.
Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.
Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific household products industry, analyzing data from 26 countries in the region. It includes analysis on the following -- Market Environment: Includes industry size, market size, and growth analysis by category.
- High-Potential Countries’ Analysis: Indicates changing share of value consumption of various household products products by category across high-potential countries in the Asia-Pacific region. It also provides risk-reward analysis of four countries across the Asia-Pacific region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success Stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Asia-Pacific region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
- Competitive Environment: Provides an overview of leading companies in the Asia-Pacific region, besides analyzing the growth of private label in the region.
- Distribution Analysis: Provides analysis on the leading distribution channels in the Asia-Pacific household products industry in 2022. It covers five distribution channels: convenience stores; hypermarkets & supermarkets, e-retailers; cash & carries and warehouse clubs, and others. Others includes, parapharmacies/drugstores, department stores, direct sellers, and other retailers.
- Packaging Analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
- Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Asia-Pacific household products industry.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Market Size Analysis - Asia-Pacific Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Asia-Pacific Market Growth Analysis by Country
- Asia-Pacific Market Growth Analysis by Category
- Part 2: High-Potential Countries’ Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Asia-Pacific
- Overview of High-Potential Countries in Asia-Pacific
- Growth Contribution Analysis by Country (1/5)
- Growth Contribution Analysis by Country (2/5)
- Growth Contribution Analysis by Country (3/5)
- Growth Contribution Analysis by Country (4/5)
- Growth Contribution Analysis by Country (5/5)
- Value Share Analysis of Household Products Categories
- Change in Value Consumption Levels by Country and Category
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Part 3: Country Deep Dive
- Overview of the Japanese Household Products Industry
- Key Trends in the Japanese Household Products Industry
- Overview of the Indonesian Household Products Industry
- Key Trends in the Indonesian Household Products Industry
- Overview of the Malaysian Household Products Industry
- Key Trends in the Malaysian Household Products Industry
- Overview of the Australian Household Products Industry
- Key Trends in the Australian Household Products Industry
- Part 4: Success Stories
- About Success Stories
- Case Study: The Pink Stuff - The Miracle Cleaning Paste
- Case Study: Fabulosa Multi-Purpose Anti-Bac Spray - Unicorn Dust
- Case Study: The Pink Stuff - The Miracle Foaming Toilet Cleaner
- Part 5: Competitive Environment
- Leading Companies’ Shares in the Asia-Pacific Household Products Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Asia-Pacific Household Products Industry
- Leading Brands in the Asia-Pacific Household Products Industry
- Private Label Penetration in the Asia-Pacific Household Products Industry
- Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Category
- Part 7: Packaging Analysis
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Part 8: Challenges and Future Outlook
- Key Challenges in the Asia-Pacific Household Products Industry
- Future Outlook of the Asia-Pacific Household Products Industry
- Part 9: Select Industry Metrics
- Asia-Pacific Patent Filings
- Global Patent Filings
- Asia-Pacific Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Publisher
- Regional comparison: market size, growth, and per capita analysis, 2022-27
- Overview of high-potential countries
- Value share of the household products industry, by country, 2022
- Change in consumption of category within household products industry (value terms), by country, 2022-27
- Top five companies’ shares by brand (in value terms) in the household products industry, 2022
- Private label penetration (in value terms) in the household products industry, 2022
- Leading distribution channels in Asia-Pacific by country, value share (%), 2022
- Leading distribution channels in Asia-Pacific by category, value share (%), 2022
- Annual value growth analysis by region, 2022-27
- Annual volume growth analysis by region, 2022-27
- Volume growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value and volume growth analysis by category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the air fresheners category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the bleach category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the dishwashing products category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the general purpose cleanerscategory in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the insecticides category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the polishes category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the scouring products category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the textile washing products category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the tissue & hygiene category in Asia-Pacific, 2022-27
- Country-level contribution to the growth of the toilet care category in Asia-Pacific, 2022-27
- Per capita consumption by category in Asia-Pacific by country, 2022
- Per capita expenditure by category in Asia-Pacific by country, 2022
- Japan: Category share
- Indonesia: Category share
- Malaysia: Category share
- Australia: Category share
- Leading companies in the Asia-Pacific Household Products Industry by value sales (% share), 2022
- Leading companies in the Asia-Pacific household products industry by value sales ($ million), 2022
- Leading brands (including private label) in the Asia-Pacific household products industry by value sales ($ million), 2022
- Key pack material volume (units) share, 2022
- Unit volume growth by pack material, 2017-27
- Key pack type volume (units) share, 2022
- Unit volume growth by pack type, 2017-27
- Key closure type volume (units) share, 2022
- Unit volume growth by closure type, 2017-27
- Key primary outer type volume (units) share, 2022
- Unit volume growth by primary outer type, 2017-27
- Total household products patent filings, Asia-Pacific, 2022
- Household products industry patent filings by leading companies, Asia-Pacific, 2022
- Total household products industry patent filings for key markets, 2022
- Total job postings in the Asia-Pacific household products industry by company, 2022
- Job postings in the Asia-Pacific household products industry by theme, 2022
- Deals in household products industry by geography, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever
- Procter & Gamble
- Kao Corp
- Essity AB
- S.C. Johnson & Son
