Tourism Source Market Insight - Türkiye (2023)

The Tourism Source Market Insight: Türkiye's report provides a thorough insight into the Turkish domestic and outbound tourism market. The report looks at the profiles of Turkish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Türkiye's outbound travel market.

Key Highlights

Reflecting the global travel trends, affordability and accessibility are the most influencing factors influencing holiday destinations. According to the publisher's Q3 2021 consumer survey, 75% and 63% of Turkish respondents consider affordability and accessibility as an influencing factor for holiday destination, compared to the global average of 58% and 52%, respectively.

Greece was the most visited destination by Turkish travelers in 2022. Prior to COVID-19, visitation to Greece has been inconsistent, peaking at 1.16 million trips in 2015, ultimately reaching 1.1 million trips by 2019 (CAGR 2015-19: -1.32%).

VFR continues to be the most popular reason for domestic travel for Turkish travelers. Of the 56.33 million domestic trips taken in 2022, 59.51% were for the purpose of VFR representing a total of 33.52 million trips.

Scope

• This report is part of the publisher's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into Türkiye's outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in Türkiye's domestic and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of Turkish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.