The UK: Home Category Data, The Consumer - Laundry & cleaning 2023 report offers a comprehensive insight into consumer attitudes in the UK laundry & cleaning market. The report focuses on nine key subcategories: general cleaning products, cloths & dusters, brooms & brushes, mops & buckets, cleaning bins & storage, landry products, drying, ironing and landry baskets & bins. Consumer data is based on our 2023 UK laundry & cleaning survey, using a panel of 2,000 nationally representative consumers.
Scope
- Tesco is the most shopped at retailer for general cleaning products
- Tesco holds the highest conversion rate across the general cleaning products market
- Price is the most important driver when selecting which retailer to purchase general cleaning products from
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- 'Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.'
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Replacement Cycle
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Brands Conversions by Subcategory, 2023
- Drivers of Brand Choice, 2023
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Tesco, 2023
- Retailer Profile - B&M, 2023
- Retailer Profile - Home Bargains, 2023
- Retailer Profile - ASDA, 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Brands Considered and Purchased, 2023
- Drivers of Brand Choice, 2023
- Shopper Research Process, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
- Opinions on laundry & cleaning, 2023
- Cleaner hire, 2023
- Ironing, 2023
- Responsibility for ironing, 2023
- Clothes drying methods, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- Dunelm
- Home Bargains
- Lidl
- Poundland
- Sainsbury's
- Tesco
- Wilko
