The global male toiletries sector was valued at $17.9 billion in 2023 and is forecast to record a CAGR of 3.2% during 2023-28, reaching $21 billion in 2028. In volume terms, the sector is forecast to grow from 4.6 billion units in 2023 to 5.1 billion units in 2028. The Americas represented the largest region for the global male toiletries sector in 2023, with a value share of 44.5%, followed by Western Europe with 28.9%. In 2023, men’s disposable razors & blades was the largest category in both value and volume terms globally, with shares of 63.8% and 75.7%, respectively. The male toiletries sector in Asia-Pacific is set to record the fastest value CAGR at 4.8% over the forecast period.
Provides an overview of current male toiletries scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
With growing health and wellness among consumers, there has been an increase in demand for natural and plant-based ingredients in male toiletries products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. As a result, manufacturers are formulating male toiletries products using naturally sourced and safe ingredients. The male toiletreis industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including male toiletries products, over 2018-28 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Key distribution channels: Provides an analysis of the leading distribution channels in the global male toiletries sector in 2023. It covers “dollar stores”, variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of male toiletries products.
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
Provides an overview of current male toiletries scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
With growing health and wellness among consumers, there has been an increase in demand for natural and plant-based ingredients in male toiletries products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. As a result, manufacturers are formulating male toiletries products using naturally sourced and safe ingredients. The male toiletreis industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global male toiletries sector, analyzing data from 108 countries. It includes analysis on the following :
Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe - highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including male toiletries products, over 2018-28 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Key distribution channels: Provides an analysis of the leading distribution channels in the global male toiletries sector in 2023. It covers “dollar stores”, variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of male toiletries products.
Reasons to Buy
Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the regionThe report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Sector Overview
- Current Scenario and Future Outlook
- Global Male Toiletries Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Regional Male Toiletries Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Key Challenges in the Global Male Toiletries Sector
- Shift in C&T Value Share Patterns
- Change in Value Consumption Levels in the Overall C&T Industry, 2023-28
- Reasons for Shift in Consumption Patterns
- Identifying High-Potential Countries by Region
- Analysis of 10 Countries on the Basis of Risk-Reward Analysis
- (Market Assessment, Economic Development, Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
- Country Deep Dive
- High-Potential Country Analysis
- Future Outlook
- Competitive Environment
- Leading Companies by Value - Global
- Leading Companies and Brands Share Analysis - Global
- Leading Companies and Brands Share Analysis by Region
- Competitive Landscape - Market Analysis
- Market Share of Private Labels
- Private Labels’ Share Analysis by Region
- Private Labels’ Share Analysis by Category
- Key Distribution Channels
- Share of Key Distribution Channels - Global and Regional Level
- Key Packaging Formats
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Select Industry Metrics
- Global Patent Filings
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Publisher
- Change in value share levels in the overall C&T industry, 2023-28
- Change in consumption levels - Asia-Pacific, 2018-28
- Change in consumption levels - MEA, 2018-28
- Change in consumption levels - The Americas, 2018-28
- Change in consumption levels - Western Europe, 2018-28
- Change in consumption levels - Eastern Europe, 2018-28
- Identifying high-potential countries, risk-reward analysis - Asia-Pacific
- Identifying high-potential countries, risk-reward analysis - MEA
- Identifying high-potential countries, risk-reward analysis - The Americas
- Identifying high-potential countries, risk-reward analysis - Western Europe
- Identifying high-potential countries, risk-reward analysis - Eastern Europe
- Australia: Volume share analysis of top eight cities by category (%), 2023
- Japan: Volume share analysis of top 10 cities by category (%), 2023
- Mexico: Volume share analysis of top 10 cities by category (%), 2023
- Peru: Volume share analysis of top nine cities by category (%), 2023
- UK: Volume share analysis of top 10 cities by category (%), 2023
- Austria: Volume share analysis of top five cities by category (%), 2023
- Romania: Volume share analysis of top eight cities by category (%), 2023
- Hungary: Volume share analysis of top five cities by category (%), 2023
- Top five companies’ shares by brand (in value terms) in global male toiletries sector, 2023
- Top five companies’ shares by brand (in value terms) in Asia-Pacific male toiletries sector, 2023
- Top five companies’ shares by brand (in value terms) in MEA male toiletries sector, 2023
- Top five companies’ shares by brand (in value terms) in the Americas male toiletries sector, 2023
- Top five companies’ shares by brand (in value terms) in Western European male toiletries sector, 2023
- Top five companies’ shares by brand (in value terms) in Eastern European male toiletries sector, 2023
- Key brands - aftershaves & colognes, 2023
- Key brands - men’s disposable razors & blades, 2023
- Key brands - post-shave cosmetics - men’s, 2023
- Key brands - pre-shave cosmetics - men’s, 2023
- Private label’s value and share by region, 2018-23
- Private label’s value and share by category, 2023
- Leading distribution channels by region (% share by value), 2023
- Key categories by value and volume, 2023-28 - Global
- Key categories by value and volume, 2023-28 - Asia-Pacific
- Key categories by value and volume, 2023-28 - MEA
- Key categories by value and volume, 2023-28 - The Americas
- Key categories by value and volume, 2023-28 - Western Europe
- Key categories by value and volume, 2023-28 - Eastern Europe
- Australia: Category share
- Australia: Consumption by age group
- Australia: Consumption by education
- Australia: Consumption by degree of urbanization
- Australia: Volume share analysis of top eight cities (%), 2018-23
- Vietnam: Category share
- Japan: Category share
- Japan: Consumption by age group
- Japan: Consumption by education
- Japan: Consumption by degree of urbanization
- Japan: Volume share analysis of top 10 cities (%), 2018-23
- Mexico: Category share
- Mexico: Consumption by age group
- Mexico: Consumption by education
- Mexico: Consumption by degree of urbanization
- Mexico: Volume share analysis of top 10 cities (%), 2018-23
- Peru: Category share
- Peru: Consumption by age group
- Peru: Consumption by education
- Peru: Consumption by degree of urbanization
- Peru: Volume share analysis of top nine cities (%), 2018-23
- UK: Category share
- UK: Consumption by age group
- UK: Consumption by education
- UK: Consumption by degree of urbanization
- UK: Volume share analysis of top 10 cities (%), 2018-23
- Austria: Category share
- Austria: Consumption by age group
- Austria: Consumption by education
- Austria: Consumption by degree of urbanization
- Austria: Volume share analysis of top five cities (%), 2018-23
- Romania: Category share
- Romania: Consumption by age group
- Romania: Consumption by education
- Romania: Consumption by degree of urbanization
- Romania: Volume share analysis of top eight cities (%), 2018-23
- Hungary: Category share
- Hungary: Consumption by age group
- Hungary: Consumption by education
- Hungary: Consumption by degree of urbanization
- Hungary: Volume share analysis of top five cities (%), 2018-23
- Morocco: Category share
- Morocco: Consumption by age group
- Leading companies in the global male toiletries sector (% share by value), 2023
- Key pack material volume share (%), 2023
- Annual volume growth by pack material (%), 2018-28
- Key pack type volume share (%), 2023
- Annual volume growth by pack type (%), 2018-28
- Key closure type volume share (%), 2023
- Annual volume growth by closure type (%), 2018-28
- Key primary outer type volume share (%), 2023
- Annual volume growth by primary outer type (%), 2018-28
- Global C&T industry patent filings, 2023
- C&T industry patent filings by leading companies, 2023
- Total C&T industry patent filings for key markets, 2023
- Total job postings in C&T industry by company, 2023
- Job postings in C&T industry by theme, 2023
- Deals in C&T industry by geography, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Procter & Gamble
- Edgewell Personal Care
- Beiersdorf
- Société Bic
- Unilever
