Strategic Analysis of Future Passenger Car Cockpit Solutions in North America and Europe

Transformative Mega Trends and Shift towards Mobile Living Spaces are Driving Automakers to Develop Smart Cockpit Solutions

This research study examines the evolution of passenger vehicle cockpit technologies from conventional systems to smart systems with digital user interfaces. This shift is attributed to the growing demand for connectivity and entertainment services for the driver and other occupants. The adoption of advanced autonomous driving functionalities has paved the way for utilizing the vehicle transit time to be more productive and engaging for the occupants, redefining the passenger vehicle as a personalized living space rather than just a means of transport.

This study provides an overview of the smart cockpit systems provided by key solution providers in North America and Europe. As smart cockpit systems undergo constant development in technology and services, solution providers and original equipment manufacturers (OEMs) offer unique features and personalization to gain a competitive edge and establish a distinct value proposition. The different smart cockpit features available in the vehicles of key OEMs and developments in car cockpits in concept vehicles have also been covered. The study identifies the factors driving and restraining growth in this space and concludes by highlighting the opportunities emerging from the changes in this industry for market players and stakeholders to leverage.