Kubota Corporation - Digital Transformation Strategies

Kubota Corp (Kubota) manufactures and sells products for machinery sector, and water and environment systems. It offers tractors, construction machinery, engines, air-conditioning equipment, vending machines, and weighing and measuring control systems. The company’s products for water and environment systems sector include ductile iron pipes, single stack drain fittings, valves, pumps, membrane solutions and sewage treatment plant materials. It also provides ceramics, industrial castings, and spiral welded steel pipes. The company offers financing, logistics, and roofing and siding materials. It has manufacturing facilities in Japan, the US, Germany, France, China, and Thailand. The company markets its products in countries across Europe, North America, Latin America, Oceania, Asia, and Africa.

In 2021, Kubota established a research and development center in Europe as part of efforts to globalize its research and development. With this center in Europe, Kubota aims to swiftly develop and market products that meet local needs.

In 2022, Kubota launched North America Research & Development Unit, to develop autonomous agricultural robots and other future farming technologies. The unit will focus on a variety of research and development themes, such as further advancement of data-driven agriculture using AI, smart technologies to realize autonomous robots, and pioneer research into agricultural machinery driven by next-generation power sources.

In 2019, Kubota established Innovation Centers in Japan and Europe to create new business ventures, products, and services for its agriculture and construction businesses. Innovation Centers will work together with external partners, to advance open innovation for proactive engagement with ICT, AI, and other advanced technologies, and accelerate the creation of new business, products, and services.

The report provides information and insights into Kubota's tech activities, including:

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches, investments and acquisitions
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

Scope

• Kubota is promoting open innovation by proactively collaborating with companies, universities, and research institutes. By combining its expertise and technologies, Kubota has been relying on cutting-edge technologies including AI, big data, IoT, and robotics, from different fields and industries, to develop new products and solutions anticipating future changes.
• To accelerate open innovation in the agricultural sector, in 2019, Kubota joined THRIVE Accelerator Program run by SVG Ventures. This helped the company to further strengthen its network with start-ups, research institutes, and universities.
• In 2020, Kubota partnered with Microsoft, to achieve full-scale digital transformation, by migrating all its IT infrastructure and other core systems to Microsoft Azure. Kubota has also launched AI Machine Learning Lab to accelerate innovations through AI applications.

Reasons to Buy

• Gain insights into Kubota's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships, investments and acquisition strategies.