The Global Sportswear Market to 2027 report offers an analysis of both the historic and forecast data of the global sportswear market through to 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the top global sportswear brands and their current competitive position.
The global sportswear market grew 6.4% to $441.0 in 2022, as consumer apparel preferences remained geared towards sportswear styles. In 2023, while growth slowed to 4.6% due to high inflation in Europe and North America weighing heavily on consumer spending, the sportswear market continued to outperform the total apparel market, as the versatility and comfort of athleisure items remained highly desirable as value for money became more important, and consumers continued to prioritize their health and fitness and try out new sports.
Between 2022 and 2027, sportswear growth will be highest in Asia-Pacific, as its large emerging middle-class continues to embrace global trends such as streetwear and athleisure.
The luxury segment of the global sportswear market will experience the strongest growth in the forecast period, as more designer brands focus on incorporating sports elements into their designs to tap into the athleisure and streetwear trends.
Online penetration will continue to grow in the market, as new brands launch as online pureplays, and young shoppers continue to prefer the convenience and wide choice the channel offers.
The global sportswear market grew 6.4% to $441.0 in 2022, as consumer apparel preferences remained geared towards sportswear styles. In 2023, while growth slowed to 4.6% due to high inflation in Europe and North America weighing heavily on consumer spending, the sportswear market continued to outperform the total apparel market, as the versatility and comfort of athleisure items remained highly desirable as value for money became more important, and consumers continued to prioritize their health and fitness and try out new sports.
Key Highlights
Sportswear performance is anticipated to pick up again in 2024 as easing inflation allows consumer confidence to improve, though will gradually slow out to 2027 as the market becomes more etablished.Between 2022 and 2027, sportswear growth will be highest in Asia-Pacific, as its large emerging middle-class continues to embrace global trends such as streetwear and athleisure.
The luxury segment of the global sportswear market will experience the strongest growth in the forecast period, as more designer brands focus on incorporating sports elements into their designs to tap into the athleisure and streetwear trends.
Online penetration will continue to grow in the market, as new brands launch as online pureplays, and young shoppers continue to prefer the convenience and wide choice the channel offers.
Reasons to Buy
- Find out what is driving the sportswear market's strong growth, and the differentiation between categories out to 2027.
- Learn about the geographical differences within the sportswear market, and which are the key countries driving growth in the market.
- Identify what makes the leading sportswear players successful and how you could integrate these strategies within your own business.
Table of Contents
- EXECUTIVE SUMMARY
- KEY TRENDS IN THE GLOBAL SPORTSWEAR MARKET
- Global Sportswear Market Drivers
- Global Sportswear Market Inhibitors
- Key Trends
- Brands and sports teams capitalize on collaborations to grow visibility
- Lucrative Formula 1 creates a new avenue of exposure for brands
- Sportswear brands encourage growth of women in sport
- Strategies for Success
- The Global Sportswear Market: Global Market Size to 2027
- Global Sportswear Market, 2017, 2022 & 2027
- Global Sportswear Market 2017-2027
- The Global Sportswear Market: Channel Performance to 2027
- Global Online Sportswear Market 2017-2027
- Global Sportswear Market by Channel Growth 2017-2027
- Global Sportswear Market by Channel Share, 2017, 2022 & 2027
- The Global Sportswear Market: Regional Performance to 2027
- Global Sportswear Market by Region, 2017, 2022 & 2027
- Global Sportswear Market by Regional Growth, 2017-2027
- Global Sportswear Market: Regional Forecast Summary
- Top 10 Global Sportswear Markets by Value, 2017-2027
- Top 10 Sportswear Markets by Forecast Growth
- The Global Sportswear Market: Category Performance to 2027
- Global Sportswear Market by Category, 2017, 2022 & 2027
- Global Sportswear Market by Category Growth, 2017-2027
- Global Sportswear Market by Sub-Category, 2017-2027
- The Global Sportswear Market: Sportswear Type Performance to 2027
- Global Athleisure Market 2017, 2022 & 2027
- Global Sportswear Market by Sportswear Type, 2017, 2022 & 2027
- Global Sportswear Market by Sportswear Type Growth, 2017-2027
- The Global Sportswear Market: Price Position & Sports Activity Performance to 2027
- Global Sportswear Market by Price Position, 2017, 2022 & 2027
- Global Sportswear Market by Price Position Growth, 2017-2027
- Global Sportswear Market by Sports Activity, 2017-2027
- Competitive Landscape: Leading Market Shares & Brand Profiles
- Top 10 Brands: Market Shares 2021-2023
- Winners & Losers Outlook
- Sportswear Brands in Focus
- Nike
- Adidas
- Puma
- Lululemon
- On Running and Hoka
- Alo Yoga and Anta
- Brands to Watch
- APPENDIX
- Sportswear Market by Country
- Sportswear Market by Category & Product Segment
- METHODOLOGY & CONTACTS
- Sportswear Market Value by Country ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027
- Sportswear Market Value by Product Segment ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027
- Global Sportswear Market Value, 2017, 2022 & 2027 ($ bn) with five-year CAGR (%)
- Global Sportswear Market Value ($ bn) 2017-2027, and Annual Growth (%)
- Global Online Sportswear Market ($ bn) and Online Penetration (%), 2017-2027
- Online, Offline and Total Growth (%) within the Global Sportswear Market, 2017-2027
- Channel Shares (%) within the Global Sportswear Market, 2017, 2022 & 2027
- Regional Shares within the Global Sportswear Market (%) 2017, 2022 & 2027
- Regional Growth (%) within the Global Sportswear Market, 2017-2027
- Top 10 Global Sportswear Markets by Value ($ bn), 2017, 2022, 2023 & 2027
- Top 10 Global Sportswear Markets by CAGR (%) 2022-2027
- Category Shares within the Global Sportswear Market (%) 2017, 2022 & 2027
- Category Growth (%) within the Global Sportswear Market, 2017-2027
- Global Sportswear Sub-Categories by Value ($ bn), 2017, 2022, 2023 & 2027
- Global Athleisure Market Value, 2017, 2022 & 2027 ($ bn) with five-year CAGR (%)
- Sportswear Type Share within the Global Sportswear Market (%) 2017, 2022 & 2027
- Sportswear Type Growth (%) within the Global Sportswear Market, 2017-2027
- Price Position Share within the Global Sportswear Market (%) 2017, 2022 & 2027
- Price Position Growth (%) within the Global Sportswear Market, 2017-2027
- Global Sportswear Market by Sport Activity Value ($ bn), 2017, 2022, 2023 & 2027
- Top 10 Brands by Market Share (%), 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)
- Nike’s Sportswear Market Share (%) 2018-2023
- Adidas’ Sportswear Market Share (%) 2018-2023
- Puma’s Sportswear Market Share (%) 2018-2023
- Lululemon’s Sportswear Market Share (%) 2018-2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adanola
- Adidas
- Alo Yoga
- Anta
- Armani
- Awake NY
- Bandit Running
- Bodega
- Bombers
- Castore
- Daily Paper
- Fear of God
- Hoka
- Hugo Boss
- Jordan
- Lack of Guidance
- Li-Ning
- Lululemon
- Napapijri
- New Balance
- Nike
- North Hill
- Off-White
- On Running
- Oner Active
- Palm Angels
- Puma
- SATISFY
- Skechers
- Stella McCartney
- Stock X
- The North Face
- Tommy Hilfiger
- Under Armour
- Vans
- Varley
- Vinted
- Vuori
- Yeezy
