The global instant coffee market was valued at $32,926.0 million in 2022, and is projected to reach $60,739.8 million by 2032, registering a CAGR of 6.4% from 2023 to 2032.
Currently, coffee has become an indispensable beverage in the modern lifestyle of individuals. In addition, growth in consciousness about the health benefits of coffee along with busy and hectic lifestyle has become one of the major driving factors for the use of instant coffee in the global market. Presently making up 25% of total global retail coffee sales, the market share of instant coffee is consistently growing. As a result of the COVID-19 pandemic outbreak, there has been a significant surge in the utilization of instant coffee in domestic settings.
The growing number of retail outlets has resulted in a wider range of instant coffee choices for consumers, ultimately enhancing the market presence of the instant coffee industry. The expansion of retail outlets ensures that consumers can conveniently purchase instant coffee during routine shopping trips owing to the increased visibility of these products. This convenience factor enhances the overall shopping experience for consumers, that encourages regular and impromptu purchases. Consumers have the opportunity to select from a wide variety of instant coffee flavors, mixes, and brands, which provides them with an extensive array of options to cater to their preferences.
Moreover, the expansion of the retail industry allows instant coffee manufacturers to penetrate new markets and regions. They can tap into previously untapped consumer segments, which leads to business growth and an increased market share of instant coffee. The retail sector's expansion also encompasses the rise of e-commerce platforms. By means of online sales, manufacturers of instant coffee can utilize online retail channels to connect with a wider range of customers across various regions worldwide. This empowers instant coffee producers to vie in the digital marketplace and extend their global customer base.
Instant coffee is made from processed coffee beans, and any fluctuations in the prices of raw coffee beans directly affect the production cost of instant coffee. Extreme weather changes such as drought, frosts, and pests can significantly damage coffee crops, which reduces production and disrupts timely supply in the market. For instance, in November 2021, global coffee prices surged due to challenging conditions in Brazil, including drought, frost, and unusual weather patterns. This trend continued into 2022, with a 14.8% increase in coffee product prices observed in grocery stores. Moreover, the return of El Nino weather condition has been officially confirmed by the US Climate Prediction Center, and forecasters anticipate it to be at least a moderate, possibly even a strong weather event. This weather phenomenon is expected to bring about hotter and drier conditions, particularly in key Robusta coffee-growing regions such as Vietnam and Indonesia. The increased risk of adverse weather conditions poses a threat to crucial coffee supplies from these areas, thus adding up to supply shortages and fluctuation in prices of coffee beans used in instant coffee production.
With increased globalization, consumers in developing regions are exposed to global trends, including the popularity of premium coffee options. This exposure can create a demand for premium instant coffee as consumers seek to align their choices with international preferences and lifestyle trends. As a result, many companies have started introducing premium and innovative instant coffee products to gain market share and maintain competition in this region. For instance, Nestle has launched its first ultra-premium instant coffee as part of the Starbucks lineup in China. The latest offering comes in popular mini-can packaging and utilizes freeze-drying technologies to rapidly freeze the liquid into ice and sublimate some of it into gas to retain the coffee aroma. Despite the high production costs associated with this method, a set of 18 capsules is priced at $24.55, reflecting its premium nature. Similarly, Sleepy owl has launched premium instant coffee in three variants namely original, French vanilla, and hazelnut, to expand its product portfolio and widen accessibility as a coffee brand in India. Thus, there are numerous opportunities for instant coffee manufacturers in these developing regions during the anticipated period.
The instant coffee market is analyzed on the basis of type, packaging, production technology, distribution channel, and region. By type, it is divided into flavored and unflavored. As per packaging, it is categorized into sachet, pouch, and jar. By production technology, it is bifurcated into spray-dried and freeze-dried. Depending on distribution channel, it is fragmented into supermarkets-hypermarkets, convenience store, business-to-business, specialty store, and online sales channel. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Italy, France, the UK, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, and the rest of Asia-Pacific).
The major players operating in the global instant coffee market are Nestle SA, The Kraft Heinz Company, Starbucks Corporation, Tata Consumer Products Limited, Strauss Group Inc., The J. M. Smucker Company, Sleepy Owl Coffee Private Limited, illycaffe S.p.A., Unilever PLC, and Koninklijke Douwe Egberts B.V.
Currently, coffee has become an indispensable beverage in the modern lifestyle of individuals. In addition, growth in consciousness about the health benefits of coffee along with busy and hectic lifestyle has become one of the major driving factors for the use of instant coffee in the global market. Presently making up 25% of total global retail coffee sales, the market share of instant coffee is consistently growing. As a result of the COVID-19 pandemic outbreak, there has been a significant surge in the utilization of instant coffee in domestic settings.
The growing number of retail outlets has resulted in a wider range of instant coffee choices for consumers, ultimately enhancing the market presence of the instant coffee industry. The expansion of retail outlets ensures that consumers can conveniently purchase instant coffee during routine shopping trips owing to the increased visibility of these products. This convenience factor enhances the overall shopping experience for consumers, that encourages regular and impromptu purchases. Consumers have the opportunity to select from a wide variety of instant coffee flavors, mixes, and brands, which provides them with an extensive array of options to cater to their preferences.
Moreover, the expansion of the retail industry allows instant coffee manufacturers to penetrate new markets and regions. They can tap into previously untapped consumer segments, which leads to business growth and an increased market share of instant coffee. The retail sector's expansion also encompasses the rise of e-commerce platforms. By means of online sales, manufacturers of instant coffee can utilize online retail channels to connect with a wider range of customers across various regions worldwide. This empowers instant coffee producers to vie in the digital marketplace and extend their global customer base.
Instant coffee is made from processed coffee beans, and any fluctuations in the prices of raw coffee beans directly affect the production cost of instant coffee. Extreme weather changes such as drought, frosts, and pests can significantly damage coffee crops, which reduces production and disrupts timely supply in the market. For instance, in November 2021, global coffee prices surged due to challenging conditions in Brazil, including drought, frost, and unusual weather patterns. This trend continued into 2022, with a 14.8% increase in coffee product prices observed in grocery stores. Moreover, the return of El Nino weather condition has been officially confirmed by the US Climate Prediction Center, and forecasters anticipate it to be at least a moderate, possibly even a strong weather event. This weather phenomenon is expected to bring about hotter and drier conditions, particularly in key Robusta coffee-growing regions such as Vietnam and Indonesia. The increased risk of adverse weather conditions poses a threat to crucial coffee supplies from these areas, thus adding up to supply shortages and fluctuation in prices of coffee beans used in instant coffee production.
With increased globalization, consumers in developing regions are exposed to global trends, including the popularity of premium coffee options. This exposure can create a demand for premium instant coffee as consumers seek to align their choices with international preferences and lifestyle trends. As a result, many companies have started introducing premium and innovative instant coffee products to gain market share and maintain competition in this region. For instance, Nestle has launched its first ultra-premium instant coffee as part of the Starbucks lineup in China. The latest offering comes in popular mini-can packaging and utilizes freeze-drying technologies to rapidly freeze the liquid into ice and sublimate some of it into gas to retain the coffee aroma. Despite the high production costs associated with this method, a set of 18 capsules is priced at $24.55, reflecting its premium nature. Similarly, Sleepy owl has launched premium instant coffee in three variants namely original, French vanilla, and hazelnut, to expand its product portfolio and widen accessibility as a coffee brand in India. Thus, there are numerous opportunities for instant coffee manufacturers in these developing regions during the anticipated period.
The instant coffee market is analyzed on the basis of type, packaging, production technology, distribution channel, and region. By type, it is divided into flavored and unflavored. As per packaging, it is categorized into sachet, pouch, and jar. By production technology, it is bifurcated into spray-dried and freeze-dried. Depending on distribution channel, it is fragmented into supermarkets-hypermarkets, convenience store, business-to-business, specialty store, and online sales channel. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Italy, France, the UK, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, and the rest of Asia-Pacific).
The major players operating in the global instant coffee market are Nestle SA, The Kraft Heinz Company, Starbucks Corporation, Tata Consumer Products Limited, Strauss Group Inc., The J. M. Smucker Company, Sleepy Owl Coffee Private Limited, illycaffe S.p.A., Unilever PLC, and Koninklijke Douwe Egberts B.V.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the instant coffee market analysis from 2022 to 2032 to identify the prevailing instant coffee market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the instant coffee market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global instant coffee market trends, key players, market segments, application areas, and market growth strategies.
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- Industry life cycle assessment, by region
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- SWOT Analysis
Key Market Segments
By Type
- Unflavored
- Flavored
By Packaging
- Sachet
- Pouch
- Jar
By Production Technology
- Spray-dried
- Freeze-dried
By Distribution Channel
- Supermarkets-Hypermarkets
- Convenience Store
- Business-to-Business
- Specialty Store
- Online Sales Channel
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- Italy
- France
- UK
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- South Africa
- Rest of LAMEA
- Nestle SA
- The Kraft Heinz Company
- Tata Consumer Products Limited
- Unilever PLC
- Starbucks Corporation
- Illycaffe S.p.A.
- Sleepy Owl Coffee Private Limited
- Koninklijke Douwe Egberts B.V.
- Strauss Group inc.
- The J. M. Smucker Company
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: INSTANT COFFEE MARKET, BY TYPE
CHAPTER 5: INSTANT COFFEE MARKET, BY PACKAGING
CHAPTER 6: INSTANT COFFEE MARKET, BY PRODUCTION TECHNOLOGY
CHAPTER 7: INSTANT COFFEE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 8: INSTANT COFFEE MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Nestle SA
- The Kraft Heinz Company
- Tata Consumer Products Limited
- Unilever PLC
- Starbucks Corporation
- Illycaffe S.p.A.
- Sleepy Owl Coffee Private Limited
- Koninklijke Douwe Egberts B.V.
- Strauss Group inc.
- The J. M. Smucker Company
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 290 |
| Published | December 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 32926 million |
| Forecasted Market Value ( USD | $ 60739.8 million |
| Compound Annual Growth Rate | 6.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
