Netherlands Media Landscape

The Netherlands Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in the Netherlands today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

IPTV subscriptions will increase at a CAGR of 3.9% during the forecast period, growing from 3.0 million in 2027 to 3.7 million in 2027. The growth in IPTV subscriptions will be supported by improving fixed broadband infrastructure in the country and rising adoption of multiplay packages inclusive of IPTV services.

5G subscriptions will account for a 65.2% share of total mobile subscriptions in 2027, up from 23.3% in 2022, supported by the government and telco investment in 5G networks.

Cable internet was the leading residential fixed broadband technology in 2022, with a 42.6% share. However, its share will decline to 38.8% in 2027, due to consumers switching to fiber.

Scope

• By the end of 2022, 7.0 million subscribers used pay-TV services in the Netherlands, an increase of 49,000 from 2021. Cable TV was the leading pay-TV technology in the Netherlands in 2022, however, its subscriptions will decline from 3.8 million in 2022 to 3.6 million in 2027.
• Over the next five years, total mobile subscriptions will grow at a CAGR of 5.4% with mobile network operators (MNOs) adding a combined 10.4 million subscriptions and bringing the country’s total mobile subscriptions to 45.3 million in 2027.
• Total fixed broadband lines in Netherlands will increase from 7.8 million in 2022 to 8.7 million by the end of 2027, driven by collective efforts from the local government and operators like KPN and VodafoneZiggo in expanding fixed broadband coverage across the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Netherlands television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Dutch pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 21 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.