The Latin America, Middle East and Africa Virtual Influencer Market would witness market growth of 42.5% CAGR during the forecast period (2023-2030).
Prominent organizations consistently contribute to the market's development through the introduction of novel avatars and technologies that are anticipated to improve the overall user experience. As an illustration, in December 2022, TopSocial India, a provider of influencer advertising platforms, introduced Sravya, a virtual influencer that can speak Tamil, Telugu, Kannada, and Malayalam and was created specifically for the South Indian market. This aims to support the marketing efforts of Key Opinion Leaders (KoLs) and customer engagement managers from South India.
Additionally, the continuous progressions in the technology propel the market in a positive direction by facilitating the development of these influencers that are progressively more lifelike and captivating. With the progression of consumer preferences, there is an increasing need for brand interactions to exhibit authenticity and transparency. By providing brands with a robust resource for establishing genuine and authentic connections with consumers, they are anticipated to fuel market expansion throughout the forecast period.
The LAMEA region has witnessed a steady increase in digitalization and social media adoption. Saudi Arabia boasts one of the world's highest smartphone penetration rates (97 percent). Smartphones enable the creation and consumption of visually appealing and interactive content. these influencers leverage these features to provide engaging content, including high-quality images, videos, and interactive stories, which resonates well with smartphone users in Saudi Arabia. Brands leverage these influencers for endorsements and product launches, creating a seamless connection between the influencer's content and the smartphone user's purchasing journey. Thus, the above aspects will expand the market growth across the region in the upcoming years.
The Brazil market dominated the LAMEA Virtual Influencer Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $965.6 million by 2030. The Argentina market is showcasing a CAGR of 43.3% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 42.2% during (2023 - 2030).
Based on Offering, the market is segmented into Solution, and Services. Based on Type, the market is segmented into Human Avatar, and Non-human. Based on End-use, the market is segmented into Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness, Banking & Finance, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Prominent organizations consistently contribute to the market's development through the introduction of novel avatars and technologies that are anticipated to improve the overall user experience. As an illustration, in December 2022, TopSocial India, a provider of influencer advertising platforms, introduced Sravya, a virtual influencer that can speak Tamil, Telugu, Kannada, and Malayalam and was created specifically for the South Indian market. This aims to support the marketing efforts of Key Opinion Leaders (KoLs) and customer engagement managers from South India.
Additionally, the continuous progressions in the technology propel the market in a positive direction by facilitating the development of these influencers that are progressively more lifelike and captivating. With the progression of consumer preferences, there is an increasing need for brand interactions to exhibit authenticity and transparency. By providing brands with a robust resource for establishing genuine and authentic connections with consumers, they are anticipated to fuel market expansion throughout the forecast period.
The LAMEA region has witnessed a steady increase in digitalization and social media adoption. Saudi Arabia boasts one of the world's highest smartphone penetration rates (97 percent). Smartphones enable the creation and consumption of visually appealing and interactive content. these influencers leverage these features to provide engaging content, including high-quality images, videos, and interactive stories, which resonates well with smartphone users in Saudi Arabia. Brands leverage these influencers for endorsements and product launches, creating a seamless connection between the influencer's content and the smartphone user's purchasing journey. Thus, the above aspects will expand the market growth across the region in the upcoming years.
The Brazil market dominated the LAMEA Virtual Influencer Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $965.6 million by 2030. The Argentina market is showcasing a CAGR of 43.3% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 42.2% during (2023 - 2030).
Based on Offering, the market is segmented into Solution, and Services. Based on Type, the market is segmented into Human Avatar, and Non-human. Based on End-use, the market is segmented into Fashion & Lifestyle, Food & Entertainment, Travel & Holiday, Sports & Fitness, Banking & Finance, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Epic Games, Inc.
- Dapper Labs, Inc.
- Pinscreen Inc.
- Soul Machines Limited
- AI Foundation
- UneeQ Limited
- Didimo, Inc.
- Spatial Systems, Inc.
- DeepBrain AI Inc.
- REBLIKA
Market Report Segmentation
By Offering- Solution
- Services
- Human Avatar
- Non-human
- Fashion & Lifestyle
- Food & Entertainment
- Travel & Holiday
- Sports & Fitness
- Banking & Finance
- Others
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Virtual Influencer Market, By Offering
Chapter 5. LAMEA Virtual Influencer Market, By Type
Chapter 6. LAMEA Virtual Influencer Market, By End-use
Chapter 7. LAMEA Virtual Influencer Market, By Country
Chapter 8. Company Profiles
Companies Mentioned
- Epic Games, Inc.
- Dapper Labs, Inc.
- Pinscreen Inc.
- Soul Machines Limited
- AI Foundation
- UneeQ Limited
- Didimo, Inc.
- Spatial Systems, Inc.
- DeepBrain AI Inc.
- REBLIKA
Methodology
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