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Surface Computing Market Size, Share & Trends Analysis Report By Component, By Display Type (Flat Display, and Curved Display), By Vertical (Healthcare, BFSI, Hospitality, Retail, Automotive, and Others), By Regional Outlook and Forecast, 2023 - 2030

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    Report

  • 246 Pages
  • January 2024
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5928436
The Global Surface Computing Market size is expected to reach $364 billion by 2030, rising at a market growth of 32.3% CAGR during the forecast period.

Touchscreens and interactive displays are used for navigation, collision warnings, lane-keeping assistance, and adaptive cruise control. Therefore, the automotive segment captured $3,539.6 million revenue in the market in 2022. The automotive industry has witnessed the integration of advanced driver assistance systems (ADAS) that leverage surface computing. These technologies enhance vehicle safety and provide a more connected and intelligent driving environment. These aspects will pose lucrative growth prospects for the segment.

With the widespread use of smartphones and tablets, users have become accustomed to touch-based interfaces and gesture controls. This familiarity has increased expectations for similar intuitive interactions on larger surfaces, such as interactive tables, walls, or displays. Touch and gesture inputs provide users with a more intuitive and natural means of interacting with digital content. Additionally, Interactive displays provide a more engaging and dynamic user experience than traditional static displays. Users can actively participate, manipulate content, and receive real-time feedback, enhancing engagement. In retail, interactive displays create engaging product showcases, virtual catalogs, and interactive advertisements. Customers can explore products, view details, and make informed decisions, increasing interaction and potentially higher sales. The gaming industry has embraced interactive displays to create immersive gaming experiences. Interactive tables, walls, or displays enable gamers to interact with the gaming environment, providing a more dynamic and captivating gaming experience. Owing to these aspects, there will be increased demand in the market.

However, it often involves specialized hardware such as touch-sensitive displays, sensors, cameras, and processing units. These components are designed to enable multi-touch, gesture recognition, and other interactive features. The cost of purchasing and installing these hardware components can be substantial, particularly for larger displays or more advanced technologies. Developing or purchasing software applications optimized for these computing can add to the expenses. Likewise, ongoing maintenance and support are essential for ensuring the continued functionality of its systems. Businesses may need to invest in maintenance contracts, updates, and technical support services, adding to the total cost of ownership. These aspects will restrain the growth of the market.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

By Component Analysis

Based on component, the market is segmented into hardware and software. The hardware segment held the largest revenue share in the market in 2022. Interactive displays are a fundamental component of surface computing hardware. The growing adoption of interactive displays in various sectors, including education, retail, healthcare, and corporate environments, has been a key driver of hardware segment growth. These displays facilitate touch-based interactions, allowing users to engage with digital content intuitively and interactively. These factors will boost the demand in the segment.

By Display Type Analysis

On the basis of display type, the market is divided into curved display and flat display. The curved display segment recorded a considerable revenue share in the market in 2022. Curved displays contribute to a visually striking and modern aesthetic. The display's curvature can enhance the overall design of surface computing solutions, making them stand out in various settings, from corporate environments to retail spaces. The design innovation associated with curved displays aligns with the industry's pursuit of sleek and futuristic product designs. Owing to these factors, there will be increased demand in the segment.

By Vertical Analysis

Based on vertical, the market is divided into healthcare, BFSI, automotive, hospitality, retail, and others. The healthcare segment recorded the maximum revenue share in the market in 2022. It is employed in healthcare facilities for digital signage and wayfinding solutions. Interactive displays assist patients and visitors in navigating complex hospital layouts, finding departments, and accessing relevant information. This contributes to a more efficient and patient-friendly environment, reducing confusion and improving overall satisfaction. These aspects will boost the demand in the segment.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. North America is known for being at the forefront of technological advancements. A thriving ecosystem of technology firms, research institutions, and innovation centers comprises the region. Continuous advancements in hardware, software, and connectivity may drive the adoption of cutting-edge surface computing solutions in various industries. Thus, these factors will fuel the growth of the segment.

Recent Strategies Deployed in the Market

  • Sep-2023: Microsoft Corporation introduced four new Surface devices, including three business-focused laptops. The Surface Laptop Studio 2, recognized as the most powerful and versatile, featured enhanced performance for engineers, driven by 13th Gen Intel processors. This laptop combined enterprise-grade capabilities for complex workloads, utilizing Intel Evo platform and offering Nvidia GPU options such as Nvidia RTX 2000 Ada Generation GPU, Nvidia GeForce RTX 4050, and 4060 Laptop GPUs.
  • Oct-2022: Microsoft began pre-orders for new Surface products, like the Surface Pro 9 and Surface Laptop 5, featuring a 13” PixelSense display with a 120Hz refresh rate and a built-in kickstand. The devices boasted an HD camera, Omnisonic speakers, directional microphones, and Microsoft’s custom G6 chip for advanced inking capabilities. Available through authorized resellers, retailers, and the Microsoft Store.
  • May-2020: Microsoft Corporation launched the Surface Hub 2S in India, an all-in-one digital whiteboard and collaborative device with a 4K+ 50-inch display. Priced at Rs 11,89,999, it included a Surface Hub 2 Camera and Pen, offering enhanced graphics performance and 40% lighter build compared to the original Surface Hub.
  • Jul-2021: HP Inc. acquired Teradici, a high-performance remote computing software firm, to enhance its position in the virtual computing market amid the rise of hybrid work. Teradici's software contributed to strong performance and security in remote computing, particularly when paired with solutions like Microsoft's Azure Virtual Desktop or Windows 365.

List of Key Companies Profiled

  • Microsoft Corporation
  • Sony Corporation
  • Dell Technologies, Inc.
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Apple Inc.
  • LG Electronics Inc.
  • Leyard Optoelectronic Co. (Planar Systems, Inc.)
  • Lenovo Group Limited
  • HP Inc.
  • Fujitsu Limited

Market Report Segmentation

By Component

  • Hardware
  • Software

By Display Type

  • Flat Display
  • Curved Display

By Vertical

  • Healthcare
  • BFSI
  • Hospitality
  • Retail
  • Automotive
  • Others

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Surface Computing Market, by Component
1.4.2 Global Surface Computing Market, by Display Type
1.4.3 Global Surface Computing Market, by Vertical
1.4.4 Global Surface Computing Market, by Geography
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2022
4.2 Porter’s Five Forces Analysis
Chapter 5. Global Surface Computing Market, By Component
5.1 Global Hardware Market, By Region
5.2 Global Software Market, By Region
Chapter 6. Global Surface Computing Market, By Display Type
6.1 Global Flat Display Market, By Region
6.2 Global Curved Display Market, By Region
Chapter 7. Global Surface Computing Market, By Vertical
7.1 Global Healthcare Market, By Region
7.2 Global BFSI Market, By Region
7.3 Global Hospitality Market, By Region
7.4 Global Retail Market, By Region
7.5 Global Automotive Market, By Region
7.6 Global Others Market, By Region
Chapter 8. Global Surface Computing Market, By Region
8.1 North America Surface Computing Market
8.1.1 North America Surface Computing Market, By Component
8.1.1.1 North America Hardware Market, By Country
8.1.1.2 North America Software Market, By Country
8.1.2 North America Surface Computing Market, By Display Type
8.1.2.1 North America Flat Display Market, By Country
8.1.2.2 North America Curved Display Market, By Country
8.1.3 North America Surface Computing Market, By Vertical
8.1.3.1 North America Healthcare Market, By Country
8.1.3.2 North America BFSI Market, By Country
8.1.3.3 North America Hospitality Market, By Country
8.1.3.4 North America Retail Market, By Country
8.1.3.5 North America Automotive Market, By Country
8.1.3.6 North America Others Market, By Country
8.1.4 North America Surface Computing Market, By Country
8.1.4.1 US Surface Computing Market
8.1.4.1.1 US Surface Computing Market, By Component
8.1.4.1.2 US Surface Computing Market, By Display Type
8.1.4.1.3 US Surface Computing Market, By Vertical
8.1.4.2 Canada Surface Computing Market
8.1.4.2.1 Canada Surface Computing Market, By Component
8.1.4.2.2 Canada Surface Computing Market, By Display Type
8.1.4.2.3 Canada Surface Computing Market, By Vertical
8.1.4.3 Mexico Surface Computing Market
8.1.4.3.1 Mexico Surface Computing Market, By Component
8.1.4.3.2 Mexico Surface Computing Market, By Display Type
8.1.4.3.3 Mexico Surface Computing Market, By Vertical
8.1.4.4 Rest of North America Surface Computing Market
8.1.4.4.1 Rest of North America Surface Computing Market, By Component
8.1.4.4.2 Rest of North America Surface Computing Market, By Display Type
8.1.4.4.3 Rest of North America Surface Computing Market, By Vertical
8.2 Europe Surface Computing Market
8.2.1 Europe Surface Computing Market, By Component
8.2.1.1 Europe Hardware Market, By Country
8.2.1.2 Europe Software Market, By Country
8.2.2 Europe Surface Computing Market, By Display Type
8.2.2.1 Europe Flat Display Market, By Country
8.2.2.2 Europe Curved Display Market, By Country
8.2.3 Europe Surface Computing Market, By Vertical
8.2.3.1 Europe Healthcare Market, By Country
8.2.3.2 Europe BFSI Market, By Country
8.2.3.3 Europe Hospitality Market, By Country
8.2.3.4 Europe Retail Market, By Country
8.2.3.5 Europe Automotive Market, By Country
8.2.3.6 Europe Others Market, By Country
8.2.4 Europe Surface Computing Market, By Country
8.2.4.1 Germany Surface Computing Market
8.2.4.1.1 Germany Surface Computing Market, By Component
8.2.4.1.2 Germany Surface Computing Market, By Display Type
8.2.4.1.3 Germany Surface Computing Market, By Vertical
8.2.4.2 UK Surface Computing Market
8.2.4.2.1 UK Surface Computing Market, By Component
8.2.4.2.2 UK Surface Computing Market, By Display Type
8.2.4.2.3 UK Surface Computing Market, By Vertical
8.2.4.3 France Surface Computing Market
8.2.4.3.1 France Surface Computing Market, By Component
8.2.4.3.2 France Surface Computing Market, By Display Type
8.2.4.3.3 France Surface Computing Market, By Vertical
8.2.4.4 Russia Surface Computing Market
8.2.4.4.1 Russia Surface Computing Market, By Component
8.2.4.4.2 Russia Surface Computing Market, By Display Type
8.2.4.4.3 Russia Surface Computing Market, By Vertical
8.2.4.5 Spain Surface Computing Market
8.2.4.5.1 Spain Surface Computing Market, By Component
8.2.4.5.2 Spain Surface Computing Market, By Display Type
8.2.4.5.3 Spain Surface Computing Market, By Vertical
8.2.4.6 Italy Surface Computing Market
8.2.4.6.1 Italy Surface Computing Market, By Component
8.2.4.6.2 Italy Surface Computing Market, By Display Type
8.2.4.6.3 Italy Surface Computing Market, By Vertical
8.2.4.7 Rest of Europe Surface Computing Market
8.2.4.7.1 Rest of Europe Surface Computing Market, By Component
8.2.4.7.2 Rest of Europe Surface Computing Market, By Display Type
8.2.4.7.3 Rest of Europe Surface Computing Market, By Vertical
8.3 Asia Pacific Surface Computing Market
8.3.1 Asia Pacific Surface Computing Market, By Component
8.3.1.1 Asia Pacific Hardware Market, By Country
8.3.1.2 Asia Pacific Software Market, By Country
8.3.2 Asia Pacific Surface Computing Market, By Display Type
8.3.2.1 Asia Pacific Flat Display Market, By Country
8.3.2.2 Asia Pacific Curved Display Market, By Country
8.3.3 Asia Pacific Surface Computing Market, By Vertical
8.3.3.1 Asia Pacific Healthcare Market, By Country
8.3.3.2 Asia Pacific BFSI Market, By Country
8.3.3.3 Asia Pacific Hospitality Market, By Country
8.3.3.4 Asia Pacific Retail Market, By Country
8.3.3.5 Asia Pacific Automotive Market, By Country
8.3.3.6 Asia Pacific Others Market, By Country
8.3.4 Asia Pacific Surface Computing Market, By Country
8.3.4.1 China Surface Computing Market
8.3.4.1.1 China Surface Computing Market, By Component
8.3.4.1.2 China Surface Computing Market, By Display Type
8.3.4.1.3 China Surface Computing Market, By Vertical
8.3.4.2 Japan Surface Computing Market
8.3.4.2.1 Japan Surface Computing Market, By Component
8.3.4.2.2 Japan Surface Computing Market, By Display Type
8.3.4.2.3 Japan Surface Computing Market, By Vertical
8.3.4.3 India Surface Computing Market
8.3.4.3.1 India Surface Computing Market, By Component
8.3.4.3.2 India Surface Computing Market, By Display Type
8.3.4.3.3 India Surface Computing Market, By Vertical
8.3.4.4 South Korea Surface Computing Market
8.3.4.4.1 South Korea Surface Computing Market, By Component
8.3.4.4.2 South Korea Surface Computing Market, By Display Type
8.3.4.4.3 South Korea Surface Computing Market, By Vertical
8.3.4.5 Singapore Surface Computing Market
8.3.4.5.1 Singapore Surface Computing Market, By Component
8.3.4.5.2 Singapore Surface Computing Market, By Display Type
8.3.4.5.3 Singapore Surface Computing Market, By Vertical
8.3.4.6 Malaysia Surface Computing Market
8.3.4.6.1 Malaysia Surface Computing Market, By Component
8.3.4.6.2 Malaysia Surface Computing Market, By Display Type
8.3.4.6.3 Malaysia Surface Computing Market, By Vertical
8.3.4.7 Rest of Asia Pacific Surface Computing Market
8.3.4.7.1 Rest of Asia Pacific Surface Computing Market, By Component
8.3.4.7.2 Rest of Asia Pacific Surface Computing Market, By Display Type
8.3.4.7.3 Rest of Asia Pacific Surface Computing Market, By Vertical
8.4 LAMEA Surface Computing Market
8.4.1 LAMEA Surface Computing Market, By Component
8.4.1.1 LAMEA Hardware Market, By Country
8.4.1.2 LAMEA Software Market, By Country
8.4.2 LAMEA Surface Computing Market, By Display Type
8.4.2.1 LAMEA Flat Display Market, By Country
8.4.2.2 LAMEA Curved Display Market, By Country
8.4.3 LAMEA Surface Computing Market, By Vertical
8.4.3.1 LAMEA Healthcare Market, By Country
8.4.3.2 LAMEA BFSI Market, By Country
8.4.3.3 LAMEA Hospitality Market, By Country
8.4.3.4 LAMEA Retail Market, By Country
8.4.3.5 LAMEA Automotive Market, By Country
8.4.3.6 LAMEA Others Market, By Country
8.4.4 LAMEA Surface Computing Market, By Country
8.4.4.1 Brazil Surface Computing Market
8.4.4.1.1 Brazil Surface Computing Market, By Component
8.4.4.1.2 Brazil Surface Computing Market, By Display Type
8.4.4.1.3 Brazil Surface Computing Market, By Vertical
8.4.4.2 Argentina Surface Computing Market
8.4.4.2.1 Argentina Surface Computing Market, By Component
8.4.4.2.2 Argentina Surface Computing Market, By Display Type
8.4.4.2.3 Argentina Surface Computing Market, By Vertical
8.4.4.3 UAE Surface Computing Market
8.4.4.3.1 UAE Surface Computing Market, By Component
8.4.4.3.2 UAE Surface Computing Market, By Display Type
8.4.4.3.3 UAE Surface Computing Market, By Vertical
8.4.4.4 Saudi Arabia Surface Computing Market
8.4.4.4.1 Saudi Arabia Surface Computing Market, By Component
8.4.4.4.2 Saudi Arabia Surface Computing Market, By Display Type
8.4.4.4.3 Saudi Arabia Surface Computing Market, By Vertical
8.4.4.5 South Africa Surface Computing Market
8.4.4.5.1 South Africa Surface Computing Market, By Component
8.4.4.5.2 South Africa Surface Computing Market, By Display Type
8.4.4.5.3 South Africa Surface Computing Market, By Vertical
8.4.4.6 Nigeria Surface Computing Market
8.4.4.6.1 Nigeria Surface Computing Market, By Component
8.4.4.6.2 Nigeria Surface Computing Market, By Display Type
8.4.4.6.3 Nigeria Surface Computing Market, By Vertical
8.4.4.7 Rest of LAMEA Surface Computing Market
8.4.4.7.1 Rest of LAMEA Surface Computing Market, By Component
8.4.4.7.2 Rest of LAMEA Surface Computing Market, By Display Type
8.4.4.7.3 Rest of LAMEA Surface Computing Market, By Vertical
Chapter 9. Company Profiles
9.1 Microsoft Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Sony Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Dell Technologies, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 SWOT Analysis:
9.4 Samsung Electronics Co., Ltd. (Samsung Group)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 SWOT Analysis
9.5 Apple, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 LG Electronics, Inc. (LG Corporation)
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional & Segmental Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 Leyard Optoelectronic Co. (Planar Systems, Inc.)
9.7.1 Company Overview
9.8 Lenovo Group Limited
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expense
9.8.5 SWOT Analysis
9.9 HP, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 Recent strategies and developments:
9.9.5.1 Acquisition and Mergers:
9.9.6 SWOT Analysis
9.10. Fujitsu Limited
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 SWOT Analysis
Chapter 10. Winning Imperatives of Surface Computing Market

Companies Mentioned

  • Microsoft Corporation
  • Sony Corporation
  • Dell Technologies, Inc.
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Apple Inc.
  • LG Electronics Inc.
  • Leyard Optoelectronic Co. (Planar Systems, Inc.)
  • Lenovo Group Limited
  • HP Inc.
  • Fujitsu Limited

Methodology

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