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Digital Advertising Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By Platform, By Format (Video, Image, Text, and Others), By Type, By End-user, By Regional Outlook and Forecast, 2023 - 2030

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    Report

  • 397 Pages
  • January 2024
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5928460
The Global Digital Advertising Market size is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period.

Advertisers create videos that match the look and feel of the platform, ensuring a more natural and non-disruptive viewing experience for users. Therefore, the Video advertising segment captured $74,314.7 million revenue in the market in 2022. Video advertising extends to live-streaming events and webinars. Advertisers utilize live video to interact with audiences in real time, providing a platform for product launches, Q&A sessions, and behind-the-scenes content. Native video advertising seamlessly integrates video content into the user experience of a platform. Advancements in video technology include 360-degree videos and VR experiences. Advertisers use these immersive formats to provide users with unique and interactive brand experiences, transporting them to virtual environments.

The major strategies followed by the market participants are Partnerships, Collaborations & Agreements as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2022, Verizon partnered with Reset Digital. Reset Digital's science and technology-based approach enables Verizon to reach broader and more diverse customers. Additionally, In July, 2022, Microsoft announced its collaboration with Netflix for a cheap ad-supported Netflix Subscription plan. As they collaborate to develop a new ad-supported service, Microsoft has the track record to handle all of Netflix's advertising requirements.

Cardinal Matrix - Market Competition Analysis

Based on the Analysis presented in the Cardinal Matrix; Google LLC (Alphabet Inc.) and Microsoft Corporation are the forerunners in the Market. In June, 2022, Google Cloud signed a partnership with Birlasoft, a software company. Under this partnership, Birlasoft strengthens and aligns with Google's Global traffic management plans in India. Moreover, Birlasoft's cud transformation solutions and legacy of offering business transformation services would enhance customer experiences that will benefit enterprises of all sizes. Companies such as Verizon Communications, Inc., Meta Platforms, Inc. (Meta) and Adobe, Inc. are some of the key innovators in the Market.

Market Growth Factors

The proliferation of the internet is a fundamental driver of digital advertising growth. As more people gain access to the internet globally, the potential reach of these advertising expands. The expanding number of people using smartphones and other connected devices is another factor in the growing online audience. Advertisers can leverage these advertising to drive traffic to e-commerce websites, promote online sales, and engage with consumers throughout the online shopping journey. Increasing internet penetration is not limited to urban areas but extends to rural and remote regions. This connectivity helps bridge the digital divide and enables advertisers to reach audiences in diverse locations. Advertisers can implement localized strategies to connect with urban and rural consumers, considering regional preferences and cultural nuances. Hence, the market is expanding significantly due to the increasing internet penetration rate.

Additionally, the growth of e-commerce has played a pivotal role in driving digital advertising. Businesses leverage digital channels to promote online marketplaces, enhance brand visibility, and drive traffic to e-commerce platforms. Advertisers target consumers at various stages of the online shopping journey, from product discovery to purchase. Advertisers use these advertising to promote e-commerce sales events, discounts, and promotions. Advertisers utilize social media platforms for advertising, seamlessly integrating e-commerce features and allowing users to discover and purchase products directly. To build trust and credibility, it often incorporates customer reviews, testimonials, and user-generated content. Positive reviews and endorsements can influence potential buyers and contribute to the success of e-commerce campaigns. Thus, expansion of e-commerce platforms has been a pivotal factor in driving the growth of the market.

Market Restraining Factors

However, privacy regulations may restrict how advertisers can deliver personalized and targeted ads based on user preferences and behavior. Advertisers may need to rely on more general audience targeting, potentially diminishing the relevance and effectiveness of their campaigns. Adhering to privacy regulations requires significant resources and compliance efforts. Heightened privacy concerns can lead to a decrease in user trust. Users may become more cautious about interacting with ads and sharing personal information, potentially reducing engagement rates, and hindering the effectiveness of these advertising campaigns. Privacy regulations can affect the ability to track user behavior across different touchpoints, impacting retargeting efforts and attribution models. Advertisers may face challenges in accurately attributing conversions to specific interactions and optimizing campaigns accordingly. Thus, privacy concerns and regulations can slow down the growth of the market.

By Offering Analysis

On the basis of offering, the market is divided into solution and services. In 2022, the solution segment dominated the market with maximum revenue share. Advertisers can target audiences based on their real-time position by utilizing driving solutions, such as GPS and location-based services. This allows for highly targeted and relevant advertising, such as promoting nearby businesses or offering location-specific deals. Advertisers leverage driving solutions to integrate advertisements into navigation apps or services. Advertisers in the automotive industry use driving solutions to promote vehicle-related products or services. This includes advertising for car maintenance, repair shops, accessories, insurance, and car-related apps.

By Platform Analysis

By platform, the market is categorized into computer, smartphone, and others. The computer segment covered a considerable revenue share in the market in 2022. Computers serve as primary devices for online browsing and search activities. Users frequently utilize search engines to find information, products, and services. Advertisers capitalize on this behavior through search engine marketing (SEM), ensuring their ads appear prominently in search results. Websites are accessed via computers, and display advertising is a common practice to capture users’ attention. Advertisers place banners, pop-ups, and other display ads on websites to promote products and services, enhancing brand visibility and driving traffic. Advertisers promote products through digital channels, directing users to e-commerce websites to make purchases, take advantage of discounts, and participate in online sales events.

By Format Analysis

Based on format, the market is classified into text, image, video, and others. In 2022, the video segment witnessed the largest revenue share in the market. The popularity of video content on social media platforms has led to the rise of social media advertising. Advertisers leverage these platforms to deliver video ads, capitalizing on the large user bases and the sharing culture inherent in social media. The growth of video-on-demand and streaming services has opened new opportunities for advertisers. Platforms like Netflix, Hulu, and others offer a different environment for video ads, allowing advertisers to tap into a dedicated and often subscription-based audience.

By Type Analysis

By type, the market is segmented into search advertising, banner advertising, video advertising, social media advertising, native advertising, and interstitial advertising. The banner advertising segment recorded a remarkable revenue share in the market in 2022. Banner ads leverage visuals, colors, and graphics to create visually appealing displays. This visual appeal helps build brand awareness as users are exposed to eye-catching and memorable advertisements, contributing to brand recognition. Advertisers incorporate interactive and rich media elements into banner ads to create engaging experiences. This includes features such as video, animations, and interactive elements, making banner ads more captivating and memorable.

By End-user Analysis

Based on end-user, the market is fragmented into BFSI, automotive, IT & telecommunication, healthcare & lifesciences, consumer electronics, retail, media & entertainment, education, and others. In 2022, the retail segment led the market by generating highest revenue share. Retailers use these advertising to generate buzz around new product launches and announcements. Video content, social media campaigns, and targeted ads help create awareness and excitement, driving consumer interest and engagement. It enables retailers to create personalized and tailored messages for individual consumers.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America has a high internet penetration rate, with a considerable proportion of the population accessing the internet. North America is known for having a tech-savvy consumer base that quickly adopts new technologies and digital platforms. Social media platforms are immensely popular in North America, with millions of users engaging on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Recent Strategies Deployed in the Market

  • May-2023: Google, Inc. expanded their partnership with SAP SE, develops enterprise software to manage business operations and customer relations, to introduce a comprehensive open data solution. The solution will help customers to build a complete data cloud that conduct data from their enterprise landscape via SAP Datasphere and Google's data cloud. Additionally, the solution will allow businesses to monitor their real-time data holdings, maximizing the value of Google Cloud and SAP software investments.
  • May-2023: Google, Inc. revealed its plans to integrate generative AI capabilities into its products, such as Search and Gmail. Additionally, Google intended to utilize PaLM 2-powered tools for advertisers to create media and suggest YouTube video ideas. For creators, the tech experimented by offering five topic-based video ideas.
  • Jan-2023: Twitter partnered with Integral Ad Science, a technology company, and DoubleVerify Holdings Inc., a software platform for digital media measurement and analytics. Through this partnership, companies would offer advertisers tweet-level analysis on content featured next to their ads. Additionally, companies would independently verify that digital ads are seen by real people.
  • Dec-2022: Twitter released new controls for enabling companies to prevent their ads from appearing below or above tweets having certain keywords. With the launch of New Controls, the company wants to reassure and attract the advertisers who have withdrawn ads from the platform.
  • Nov-2022: AWS launched AWS for Advertising & Marketing, an offering that would combine purpose-built services, and AWS solutions to empower customers in the operation of Audience & Customer Data Management, Privacy-Enhanced Data Collaboration, Ad Intelligence & Measurement, Ad Platforms, and provide Digital Customer Experience.
  • Oct-2022: Verizon partnered with Reset Digital, a US-based provider of the Neuro-Programmatic platform. Reset Digital's science and technology-based approach enables Verizon to reach broader and more diverse customers.

List of Key Companies Profiled

  • Adobe, Inc.
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • Baidu, Inc.
  • ByteDance Ltd.
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Meta Platforms, Inc. (Meta)
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Verizon Communications, Inc.
  • X Corp. (Twitter, Inc.)

Market Report Segmentation

By Offering

  • Solution
  • Services

By Platform

  • Smartphone
  • Computer
  • Others

By Format

  • Video
  • Image
  • Text
  • Others

By Type

  • Search Advertising
  • Banner Advertising
  • Video Advertising
  • Social Media Advertising
  • Native Advertising
  • Interstitial Advertising

By End-user

  • Retail
  • Automotive
  • Consumer Electronics
  • Healthcare & Lifesciences
  • Media & Entertainment
  • BFSI
  • Education
  • IT & Telecommunication
  • Others

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Digital Advertising Market, by Offering
1.4.2 Global Digital Advertising Market, by Platform
1.4.3 Global Digital Advertising Market, by Format
1.4.4 Global Digital Advertising Market, by Type
1.4.5 Global Digital Advertising Market, by End-user
1.4.6 Global Digital Advertising Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Jan - 2023, May) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. Global Digital Advertising Market by Offering
5.1 Global Solution Market by Region
5.2 Global Services Market by Region
Chapter 6. Global Digital Advertising Market by Platform
6.1 Global Smartphone Market by Region
6.2 Global Computer Market by Region
6.3 Global Others Market by Region
Chapter 7. Global Digital Advertising Market by Format
7.1 Global Video Market by Region
7.2 Global Image Market by Region
7.3 Global Text Market by Region
7.4 Global Others Market by Region
Chapter 8. Global Digital Advertising Market by Type
8.1 Global Search Advertising Market by Region
8.2 Global Banner Advertising Market by Region
8.3 Global Video Advertising Market by Region
8.4 Global Social Media Advertising Market by Region
8.5 Global Native Advertising Market by Region
8.6 Global Interstitial Advertising Market by Region
Chapter 9. Global Digital Advertising Market by End-user
9.1 Global Retail Market by Region
9.2 Global Automotive Market by Region
9.3 Global Consumer Electronics Market by Region
9.4 Global Healthcare & Lifesciences Market by Region
9.5 Global Media & Entertainment Market by Region
9.6 Global BFSI Market by Region
9.7 Global Education Market by Region
9.8 Global IT & Telecommunication Market by Region
9.9 Global Others Market by Region
Chapter 10. Global Digital Advertising Market by Region
10.1 North America Digital Advertising Market
10.1.1 North America Digital Advertising Market by Offering
10.1.1.1 North America Solution Market by Region
10.1.1.2 North America Services Market by Region
10.1.2 North America Digital Advertising Market by Platform
10.1.2.1 North America Smartphone Market by Country
10.1.2.2 North America Computer Market by Country
10.1.2.3 North America Others Market by Country
10.1.3 North America Digital Advertising Market by Format
10.1.3.1 North America Video Market by Country
10.1.3.2 North America Image Market by Country
10.1.3.3 North America Text Market by Country
10.1.3.4 North America Others Market by Country
10.1.4 North America Digital Advertising Market by Type
10.1.4.1 North America Search Advertising Market by Country
10.1.4.2 North America Banner Advertising Market by Country
10.1.4.3 North America Video Advertising Market by Country
10.1.4.4 North America Social Media Advertising Market by Country
10.1.4.5 North America Native Advertising Market by Country
10.1.4.6 North America Interstitial Advertising Market by Country
10.1.5 North America Digital Advertising Market by End-user
10.1.5.1 North America Retail Market by Country
10.1.5.2 North America Automotive Market by Country
10.1.5.3 North America Consumer Electronics Market by Country
10.1.5.4 North America Healthcare & Lifesciences Market by Country
10.1.5.5 North America Media & Entertainment Market by Country
10.1.5.6 North America BFSI Market by Country
10.1.5.7 North America Education Market by Country
10.1.5.8 North America IT & Telecommunication Market by Country
10.1.5.9 North America Others Market by Country
10.1.6 North America Digital Advertising Market by Country
10.1.6.1 US Digital Advertising Market
10.1.6.1.1 US Digital Advertising Market by Offering
10.1.6.1.2 US Digital Advertising Market by Platform
10.1.6.1.3 US Digital Advertising Market by Format
10.1.6.1.4 US Digital Advertising Market by Type
10.1.6.1.5 US Digital Advertising Market by End-user
10.1.6.2 Canada Digital Advertising Market
10.1.6.2.1 Canada Digital Advertising Market by Offering
10.1.6.2.2 Canada Digital Advertising Market by Platform
10.1.6.2.3 Canada Digital Advertising Market by Format
10.1.6.2.4 Canada Digital Advertising Market by Type
10.1.6.2.5 Canada Digital Advertising Market by End-user
10.1.6.3 Mexico Digital Advertising Market
10.1.6.3.1 Mexico Digital Advertising Market by Offering
10.1.6.3.2 Mexico Digital Advertising Market by Platform
10.1.6.3.3 Mexico Digital Advertising Market by Format
10.1.6.3.4 Mexico Digital Advertising Market by Type
10.1.6.3.5 Mexico Digital Advertising Market by End-user
10.1.6.4 Rest of North America Digital Advertising Market
10.1.6.4.1 Rest of North America Digital Advertising Market by Offering
10.1.6.4.2 Rest of North America Digital Advertising Market by Platform
10.1.6.4.3 Rest of North America Digital Advertising Market by Format
10.1.6.4.4 Rest of North America Digital Advertising Market by Type
10.1.6.4.5 Rest of North America Digital Advertising Market by End-user
10.2 Europe Digital Advertising Market
10.2.1 Europe Digital Advertising Market by Offering
10.2.1.1 Europe Solution Market by Country
10.2.1.2 Europe Services Market by Country
10.2.2 Europe Digital Advertising Market by Platform
10.2.2.1 Europe Smartphone Market by Country
10.2.2.2 Europe Computer Market by Country
10.2.2.3 Europe Others Market by Country
10.2.3 Europe Digital Advertising Market by Format
10.2.3.1 Europe Video Market by Country
10.2.3.2 Europe Image Market by Country
10.2.3.3 Europe Text Market by Country
10.2.3.4 Europe Others Market by Country
10.2.4 Europe Digital Advertising Market by Type
10.2.4.1 Europe Search Advertising Market by Country
10.2.4.2 Europe Banner Advertising Market by Country
10.2.4.3 Europe Video Advertising Market by Country
10.2.4.4 Europe Social Media Advertising Market by Country
10.2.4.5 Europe Native Advertising Market by Country
10.2.4.6 Europe Interstitial Advertising Market by Country
10.2.5 Europe Digital Advertising Market by End-user
10.2.5.1 Europe Retail Market by Country
10.2.5.2 Europe Automotive Market by Country
10.2.5.3 Europe Consumer Electronics Market by Country
10.2.5.4 Europe Healthcare & Lifesciences Market by Country
10.2.5.5 Europe Media & Entertainment Market by Country
10.2.5.6 Europe BFSI Market by Country
10.2.5.7 Europe Education Market by Country
10.2.5.8 Europe IT & Telecommunication Market by Country
10.2.5.9 Europe Others Market by Country
10.2.6 Europe Digital Advertising Market by Country
10.2.6.1 Germany Digital Advertising Market
10.2.6.1.1 Germany Digital Advertising Market by Offering
10.2.6.1.2 Germany Digital Advertising Market by Platform
10.2.6.1.3 Germany Digital Advertising Market by Format
10.2.6.1.4 Germany Digital Advertising Market by Type
10.2.6.1.5 Germany Digital Advertising Market by End-user
10.2.6.2 UK Digital Advertising Market
10.2.6.2.1 UK Digital Advertising Market by Offering
10.2.6.2.2 UK Digital Advertising Market by Platform
10.2.6.2.3 UK Digital Advertising Market by Format
10.2.6.2.4 UK Digital Advertising Market by Type
10.2.6.2.5 UK Digital Advertising Market by End-user
10.2.6.3 France Digital Advertising Market
10.2.6.3.1 France Digital Advertising Market by Offering
10.2.6.3.2 France Digital Advertising Market by Platform
10.2.6.3.3 France Digital Advertising Market by Format
10.2.6.3.4 France Digital Advertising Market by Type
10.2.6.3.5 France Digital Advertising Market by End-user
10.2.6.4 Russia Digital Advertising Market
10.2.6.4.1 Russia Digital Advertising Market by Offering
10.2.6.4.2 Russia Digital Advertising Market by Platform
10.2.6.4.3 Russia Digital Advertising Market by Format
10.2.6.4.4 Russia Digital Advertising Market by Type
10.2.6.4.5 Russia Digital Advertising Market by End-user
10.2.6.5 Spain Digital Advertising Market
10.2.6.5.1 Spain Digital Advertising Market by Offering
10.2.6.5.2 Spain Digital Advertising Market by Platform
10.2.6.5.3 Spain Digital Advertising Market by Format
10.2.6.5.4 Spain Digital Advertising Market by Type
10.2.6.5.5 Spain Digital Advertising Market by End-user
10.2.6.6 Italy Digital Advertising Market
10.2.6.6.1 Italy Digital Advertising Market by Offering
10.2.6.6.2 Italy Digital Advertising Market by Platform
10.2.6.6.3 Italy Digital Advertising Market by Format
10.2.6.6.4 Italy Digital Advertising Market by Type
10.2.6.6.5 Italy Digital Advertising Market by End-user
10.2.6.7 Rest of Europe Digital Advertising Market
10.2.6.7.1 Rest of Europe Digital Advertising Market by Offering
10.2.6.7.2 Rest of Europe Digital Advertising Market by Platform
10.2.6.7.3 Rest of Europe Digital Advertising Market by Format
10.2.6.7.4 Rest of Europe Digital Advertising Market by Type
10.2.6.7.5 Rest of Europe Digital Advertising Market by End-user
10.3 Asia Pacific Digital Advertising Market
10.3.1 Asia Pacific Digital Advertising Market by Offering
10.3.1.1 Asia Pacific Solution Market by Country
10.3.1.2 Asia Pacific Services Market by Country
10.3.2 Asia Pacific Digital Advertising Market by Platform
10.3.2.1 Asia Pacific Smartphone Market by Country
10.3.2.2 Asia Pacific Computer Market by Country
10.3.2.3 Asia Pacific Others Market by Country
10.3.3 Asia Pacific Digital Advertising Market by Format
10.3.3.1 Asia Pacific Video Market by Country
10.3.3.2 Asia Pacific Image Market by Country
10.3.3.3 Asia Pacific Text Market by Country
10.3.3.4 Asia Pacific Others Market by Country
10.3.4 Asia Pacific Digital Advertising Market by Type
10.3.4.1 Asia Pacific Search Advertising Market by Country
10.3.4.2 Asia Pacific Banner Advertising Market by Country
10.3.4.3 Asia Pacific Video Advertising Market by Country
10.3.4.4 Asia Pacific Social Media Advertising Market by Country
10.3.4.5 Asia Pacific Native Advertising Market by Country
10.3.4.6 Asia Pacific Interstitial Advertising Market by Country
10.3.5 Asia Pacific Digital Advertising Market by End-user
10.3.5.1 Asia Pacific Retail Market by Country
10.3.5.2 Asia Pacific Automotive Market by Country
10.3.5.3 Asia Pacific Consumer Electronics Market by Country
10.3.5.4 Asia Pacific Healthcare & Lifesciences Market by Country
10.3.5.5 Asia Pacific Media & Entertainment Market by Country
10.3.5.6 Asia Pacific BFSI Market by Country
10.3.5.7 Asia Pacific Education Market by Country
10.3.5.8 Asia Pacific IT & Telecommunication Market by Country
10.3.5.9 Asia Pacific Others Market by Country
10.3.6 Asia Pacific Digital Advertising Market by Country
10.3.6.1 China Digital Advertising Market
10.3.6.1.1 China Digital Advertising Market by Offering
10.3.6.1.2 China Digital Advertising Market by Platform
10.3.6.1.3 China Digital Advertising Market by Format
10.3.6.1.4 China Digital Advertising Market by Type
10.3.6.1.5 China Digital Advertising Market by End-user
10.3.6.2 Japan Digital Advertising Market
10.3.6.2.1 Japan Digital Advertising Market by Offering
10.3.6.2.2 Japan Digital Advertising Market by Platform
10.3.6.2.3 Japan Digital Advertising Market by Format
10.3.6.2.4 Japan Digital Advertising Market by Type
10.3.6.2.5 Japan Digital Advertising Market by End-user
10.3.6.3 India Digital Advertising Market
10.3.6.3.1 India Digital Advertising Market by Offering
10.3.6.3.2 India Digital Advertising Market by Platform
10.3.6.3.3 India Digital Advertising Market by Format
10.3.6.3.4 India Digital Advertising Market by Type
10.3.6.3.5 India Digital Advertising Market by End-user
10.3.6.4 South Korea Digital Advertising Market
10.3.6.4.1 South Korea Digital Advertising Market by Offering
10.3.6.4.2 South Korea Digital Advertising Market by Platform
10.3.6.4.3 South Korea Digital Advertising Market by Format
10.3.6.4.4 South Korea Digital Advertising Market by Type
10.3.6.4.5 South Korea Digital Advertising Market by End-user
10.3.6.5 Singapore Digital Advertising Market
10.3.6.5.1 Singapore Digital Advertising Market by Offering
10.3.6.5.2 Singapore Digital Advertising Market by Platform
10.3.6.5.3 Singapore Digital Advertising Market by Format
10.3.6.5.4 Singapore Digital Advertising Market by Type
10.3.6.5.5 Singapore Digital Advertising Market by End-user
10.3.6.6 Malaysia Digital Advertising Market
10.3.6.6.1 Malaysia Digital Advertising Market by Offering
10.3.6.6.2 Malaysia Digital Advertising Market by Platform
10.3.6.6.3 Malaysia Digital Advertising Market by Format
10.3.6.6.4 Malaysia Digital Advertising Market by Type
10.3.6.6.5 Malaysia Digital Advertising Market by End-user
10.3.6.7 Rest of Asia Pacific Digital Advertising Market
10.3.6.7.1 Rest of Asia Pacific Digital Advertising Market by Offering
10.3.6.7.2 Rest of Asia Pacific Digital Advertising Market by Platform
10.3.6.7.3 Rest of Asia Pacific Digital Advertising Market by Format
10.3.6.7.4 Rest of Asia Pacific Digital Advertising Market by Type
10.3.6.7.5 Rest of Asia Pacific Digital Advertising Market by End-user
10.4 LAMEA Digital Advertising Market
10.4.1 LAMEA Digital Advertising Market by Offering
10.4.1.1 LAMEA Solution Market by Country
10.4.1.2 LAMEA Services Market by Country
10.4.2 LAMEA Digital Advertising Market by Platform
10.4.2.1 LAMEA Smartphone Market by Country
10.4.2.2 LAMEA Computer Market by Country
10.4.2.3 LAMEA Others Market by Country
10.4.3 LAMEA Digital Advertising Market by Format
10.4.3.1 LAMEA Video Market by Country
10.4.3.2 LAMEA Image Market by Country
10.4.3.3 LAMEA Text Market by Country
10.4.3.4 LAMEA Others Market by Country
10.4.4 LAMEA Digital Advertising Market by Type
10.4.4.1 LAMEA Search Advertising Market by Country
10.4.4.2 LAMEA Banner Advertising Market by Country
10.4.4.3 LAMEA Video Advertising Market by Country
10.4.4.4 LAMEA Social Media Advertising Market by Country
10.4.4.5 LAMEA Native Advertising Market by Country
10.4.4.6 LAMEA Interstitial Advertising Market by Country
10.4.5 LAMEA Digital Advertising Market by End-user
10.4.5.1 LAMEA Retail Market by Country
10.4.5.2 LAMEA Automotive Market by Country
10.4.5.3 LAMEA Consumer Electronics Market by Country
10.4.5.4 LAMEA Healthcare & Lifesciences Market by Country
10.4.5.5 LAMEA Media & Entertainment Market by Country
10.4.5.6 LAMEA BFSI Market by Country
10.4.5.7 LAMEA Education Market by Country
10.4.5.8 LAMEA IT & Telecommunication Market by Country
10.4.5.9 LAMEA Others Market by Country
10.4.6 LAMEA Digital Advertising Market by Country
10.4.6.1 Brazil Digital Advertising Market
10.4.6.1.1 Brazil Digital Advertising Market by Offering
10.4.6.1.2 Brazil Digital Advertising Market by Platform
10.4.6.1.3 Brazil Digital Advertising Market by Format
10.4.6.1.4 Brazil Digital Advertising Market by Type
10.4.6.1.5 Brazil Digital Advertising Market by End-user
10.4.6.2 Argentina Digital Advertising Market
10.4.6.2.1 Argentina Digital Advertising Market by Offering
10.4.6.2.2 Argentina Digital Advertising Market by Platform
10.4.6.2.3 Argentina Digital Advertising Market by Format
10.4.6.2.4 Argentina Digital Advertising Market by Type
10.4.6.2.5 Argentina Digital Advertising Market by End-user
10.4.6.3 UAE Digital Advertising Market
10.4.6.3.1 UAE Digital Advertising Market by Offering
10.4.6.3.2 UAE Digital Advertising Market by Platform
10.4.6.3.3 UAE Digital Advertising Market by Format
10.4.6.3.4 UAE Digital Advertising Market by Type
10.4.6.3.5 UAE Digital Advertising Market by End-user
10.4.6.4 Saudi Arabia Digital Advertising Market
10.4.6.4.1 Saudi Arabia Digital Advertising Market by Offering
10.4.6.4.2 Saudi Arabia Digital Advertising Market by Platform
10.4.6.4.3 Saudi Arabia Digital Advertising Market by Format
10.4.6.4.4 Saudi Arabia Digital Advertising Market by Type
10.4.6.4.5 Saudi Arabia Digital Advertising Market by End-user
10.4.6.5 South Africa Digital Advertising Market
10.4.6.5.1 South Africa Digital Advertising Market by Offering
10.4.6.5.2 South Africa Digital Advertising Market by Platform
10.4.6.5.3 South Africa Digital Advertising Market by Format
10.4.6.5.4 South Africa Digital Advertising Market by Type
10.4.6.5.5 South Africa Digital Advertising Market by End-user
10.4.6.6 Nigeria Digital Advertising Market
10.4.6.6.1 Nigeria Digital Advertising Market by Offering
10.4.6.6.2 Nigeria Digital Advertising Market by Platform
10.4.6.6.3 Nigeria Digital Advertising Market by Format
10.4.6.6.4 Nigeria Digital Advertising Market by Type
10.4.6.6.5 Nigeria Digital Advertising Market by End-user
10.4.6.7 Rest of LAMEA Digital Advertising Market
10.4.6.7.1 Rest of LAMEA Digital Advertising Market by Offering
10.4.6.7.2 Rest of LAMEA Digital Advertising Market by Platform
10.4.6.7.3 Rest of LAMEA Digital Advertising Market by Format
10.4.6.7.4 Rest of LAMEA Digital Advertising Market by Type
10.4.6.7.5 Rest of LAMEA Digital Advertising Market by End-user
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Product Launches and Product Expansions:
11.1.5.2 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Amazon Web Services, Inc. (Amazon.com, Inc.)
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Partnerships, Collaborations, and Agreements:
11.2.4.2 Product Launches and Product Expansions:
11.2.5 SWOT Analysis
11.3 Baidu, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental Analysis
11.3.4 Research & Development Expenses
11.3.5 SWOT Analysis
11.4 ByteDance Ltd.
11.4.1 Company Overview
11.4.2 SWOT Analysis
11.5 Publicis Groupe (Epsilon Data Management, LLC)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 SWOT Analysis
11.6 Meta Platforms, Inc. (Meta)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segment and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.6 SWOT Analysis
11.7 Microsoft Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Google LLC (Alphabet Inc.)
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.6 SWOT Analysis
11.9 Verizon Communications, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.5 SWOT Analysis
11.10. X Corp. (Twitter, Inc.)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expense
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:
Chapter 12. Winning imperative of Digital Advertising Market

Companies Mentioned

  • Adobe, Inc.
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • Baidu, Inc.
  • ByteDance Ltd.
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Meta Platforms, Inc. (Meta)
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Verizon Communications, Inc.
  • X Corp. (Twitter, Inc.)

Methodology

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