Customer Loyalty in Retail and Apparel - Thematic Intelligence

Customers are the foundation of any successful business, and retailers are no exception. If individuals are devoted to a retailer or brand, they will spend money, talk positively about the business, and return to make more purchases in the future. This is the definition of customer loyalty, and the difference between the success or failure of a retailer. However, building customer loyalty in an era of fierce competition in the retail sector is challenging.

Key Highlights

• Customer loyalty is a key determinant of whether a retailer succeeds or fails
• The digital age presents challenges to retailers as it enables customers to more easily compare propositions and switch retailers
• The retail and apparel sectors can gain significant marketing clout through the recommendations of a loyal customer base, particularly in the age of social media

Scope

• The publisher provides detailed insight into the theme of customer loyalty, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of customer loyalty and its components, the leading companies, and the timeline of developments in customer loyalty. The report also details the relevant trends across technology, marcoeconomic, regulatory, and retail trends.

Reasons to Buy

• Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
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• Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
• An easy-to-use framework for tracking themes across all companies in all sectors.
• Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.