Opportunities in the Middle East and Africa Household Products Industry

The Middle East and Africa household products industry was valued at $22.8 billion in 2022 and is forecast to record a compound annual growth rate (CAGR) of 11%, to reach $38.3 billion in 2027. In volume terms, the region is expected post a CAGR of 1.5% during 2022-27 (forecast period). Textile washing products was the largest category in the Middle East and African household products industry in 2022, generating sales of $9.8 billion and a 42.9% share of the overall industry. Tissue & hygiene was the second leading category accounting for a 27.8% value share. Based on the relative performance of countries on multiple metrics, Saudi Arabia, Qatar, Oman, and Egypt were shortlisted as high-potential countries, primarily due to their large household products industry sizes, projected high value growth rates, and rising per capita value levels. Among these high-potential countries, Egypt amassed the largest market share of the household products industry in 2022, in both value and volume terms. Likewise, Egypt is also anticipated to record the fastest CAGR in value terms during the forecast period.

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa household products industry, analyzing data from 23 countries in the region. It includes analysis on the following -

• Market environment: Includes industry size, market size, and growth analysis by category.
• High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
• Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
• Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, besides analyzing the growth of private label in the region.
• Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and Africa household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; B-2-B supply; cash & carries and warehouse clubs; e-retailers; and others. Others includes, parapharmacies/drugstores, direct sellers, department stores, and other channels.
• Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
• Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and Africa household products industry.
• Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates