Food Traceability Global Market Report 2024

The global food traceability market has grown rapidly in recent years. It will grow from $21.08 billion in 2023 to $23.3 billion in 2024 at a compound annual growth rate (CAGR) of 10.5%. The growth in the historic period can be attributed to consumer demand for transparency, globalization of food supply, foodborne illness outbreaks, IOT and sensors.

The global food traceability market is expected to see rapid growth in the next few years. It will grow to $34.95 billion in 2028 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to blockchain adoption, global traceability platforms, circular economy integration, consumer engagement. Major trends in the forecast period include real-time traceability, artificial intelligence (AI) and machine learning (ML), advancements in technology.

The rising incidents of foodborne diseases and concerns about food adulteration are set to fuel the growth of the food traceability market in the foreseeable future. Foodborne diseases and adulteration encompass infections resulting from tainted food, often due to harmful pathogens. Conversely, food adulteration involves the addition of substandard or hazardous substances with the intent to deceive consumers, compromise quality and safety, and pose health hazards. Norovirus and typhoid are a couple of instances of foodborne illnesses. Consumers are actively seeking safer and more authentic products, and they rely on food traceability to trace the origins of contamination, ensure proper handling, and enhance transparency within the supply chain. For example, as of January 2023, the Philippines Department of Health reported a staggering 162% increase in typhoid fever cases, with 15,092 cases in 2022 compared to 5,758 in 2021. This illustrates the growing prevalence of foodborne diseases and food adulteration, which will be a driving force behind the food traceability market.

The increasing appetite for sustainable food is poised to propel the food traceability market. Sustainable food entails food production, distribution, and consumption that prioritize safety and health. It is cultivated without the use of harmful pesticides, unnecessary antibiotics, or growth-enhancing additives. Food traceability plays a pivotal role in advancing sustainable food production by delivering consumers information regarding the environmental and social consequences associated with their food choices. As an example, in April 2023, NYU Stern, a renowned US-based private research university, reported that carbon-labeled products generated sales of $3.4 billion in 2021, a notable increase from $1.7 billion in 2020. Furthermore, sustainability-branded products sustained a robust growth rate of 17% in 2021, which further rose to 17.3% in 2022. Thus, the mounting demand for sustainable food augments the food traceability market.

The food traceability market may face challenges due to the rapidly shifting consumer preferences throughout the forecast period. Rapidly shifting consumer preferences encompass the ever-changing needs, desires, and requirements of consumers, which could elevate the costs associated with adopting and implementing food traceability systems. As an illustration, a report from the Food and Agriculture Organization in September 2022 highlighted that consumer food shopping behaviors and consumption patterns were evolving on a global scale in response to changing tastes and lifestyles. Consequently, the dynamic nature of consumer preferences is influencing the growth of the food traceability market.

Leading companies in the food traceability market are embracing blockchain technologies to overcome various challenges and gain a competitive edge in the industry. Blockchain technologies find extensive utility in food traceability to enhance transparency and safety within the food supply chain. For instance, in May 2023, OVO Farm Pvt. Ltd., an India-based producer of eggs and egg products, introduced innovative blockchain technology that enables traceability of their eggs at every stage of the supply chain, from the farm to the final consumer. OVO Farm, primarily under its Kenko brand, offers high-quality, fresh, and hygienic eggs, and consumers can verify their authenticity by scanning the QR code on each product. This blockchain technology ensures that the appropriate products reach consumers and guarantees quality.

In March 2023, TOMRA Systems ASA, a Norway-based provider of technology-driven solutions, acquired a 14% ownership stake in Kezzler AS for $10.39 million. Through this acquisition, TOMRA is investing in a pivotal technology that will expedite the necessary transition toward circularity and resource optimization. TOMRA's investment in Kezzler empowers them to explore and develop opportunities in a strategic digital domain, recognizing traceability and transparency as vital elements of circular business models. Kezzler AS is a Norway-based technology company offering traceability technology solutions for various industries, including the food and beverage sector.

Major players in the food traceability market are Carrefour Group, International Business Machines Corp., Oracle Systems Corporation, Honeywell International Inc., C.H. Robinson Worldwide Inc., Motorola Solutions Inc., Avery Dennison Corporation, SGS SA, Carlisle Companies Inc., Zebra Technologies Corp., Bio-Rad Laboratories Inc., Cognex Corporation, ANTARES VISION S.p.A., The Riverside Co. (FoodLogiQ), OPTEL GROUP, SMAG, iTradeNetwork Inc., Rfxcel Corporation, TrusTrace (Swin Technologies AB), SourceTrace Systems India Pvt Ltd., Merit-Trax Technologies Inc., Bext360 Holdings Inc., Mass Group Inc., Traceall Global Ltd., Bar Code Integrators Inc., Covectra Inc., TE-FOOD International GmbH, Damselfly Solutions Inc., HeavyConnect, Minespider AG.

North America was the largest region in the food traceability market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in food traceability report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the food traceability market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of food traceability technologies encompass radio-frequency identification, barcodes, infrared, biometrics, and global positioning system (GPS) technologies. Radio-frequency identification, for instance, is a wireless communication method that utilizes electrostatic or electromagnetic coupling in the radio frequency range of the electromagnetic spectrum to uniquely identify various entities, be it objects, animals, or humans. RFID technology significantly enhances food traceability by employing distinctive tags that enable accurate product tracking, thus facilitating real-time monitoring and efficient recall procedures. Additionally, there is a range of food traceability software products like enterprise resource planning (ERP), friction welding, laboratory information management software (LIMS), warehouse software, and others. These are applied across various sectors including fresh food produce, meat, poultry, seafood products, dairy products, beverage products, and more.

This report provides food traceability market statistics, including food traceability industry global market size, regional shares, competitors with a food traceability market share, detailed food traceability market segments, market trends and opportunities and any further data you may need to thrive in the food traceability industry. This food traceability market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The food traceability market consists of revenues earned by entities by providing services such as tracking and monitoring, batch and lot identification and risk management. The market value includes the value of related goods sold by the service provider or included within the service offering. The food traceability market also includes sales of quality management software, poultry farm software and hybrid software. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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