Lawn Mower Global Market Report 2024

The global lawn mower market has grown strongly in recent years. It will grow from $25.69 billion in 2023 to $27.7 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%. The observed growth in the past period can be attributed to several factors within the realm of real estate and landscaping such as the expansion of suburban areas and housing developments, an increase in homeownership rates, a rise in disposable income, heightened environmental concerns shaping consumer choices, government-led initiatives promoting green spaces, the growth of the landscaping services industry, effective marketing and branding strategies employed by businesses, and the utilization of rural and agricultural spaces for various purposes.

The global lawn mower market is expected to see strong growth in the next few years. It will grow to $37.15 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. Anticipated growth in the upcoming period is expected to be driven by various factors within the landscaping and lawn care industry are the increasing pace of urbanization, a heightened emphasis on sustainable lawn maintenance practices, the burgeoning growth of e-commerce, a notable shift in consumer preferences toward electric models, the rise of landscaping-as-a-service offerings, a growing awareness of climate change, regulations targeting gasoline-powered equipment, and the integration of smart home technologies. Key trends projected for this forecasted period encompass the adoption of robotic lawn mowers, the use of battery-powered mowers, innovative smart lawn care technologies, the popularity of green roofs and sustainable landscaping practices, the demand for compact and lightweight lawn care equipment, increased customization options for consumers, advancements in lithium-ion battery technology, and the continued growth of online sales and e-commerce platforms within this industry.

The upward trend in consumer interest towards gardening activities is poised to be a driving force behind the lawn mower market's growth. Gardening involves nurturing plants within designated areas, encompassing flowers, herbs, and vegetables. Lawn mowers are crucial tools for cutting, trimming, and maintaining grass patches in lawns and gardens to ensure proper growth. The demand for lawn mowers is anticipated to surge, reflecting the rise in consumer engagement in gardening. For example, a study on US gardening statistics in 2021 by the National Gardening Association highlighted an addition of 18.3 million new gardeners during the COVID pandemic, with a notable 65% increase in millennial gardeners and a 44% rise in Generation Z gardeners. Moreover, during the pandemic, two out of three gardeners explored new gardening activities. Additionally, Garden Pals reported that American adults annually spend around $48 billion on lawn and gardening equipment, emphasizing the expected boost in the lawn mower market.

The expanding golf course industry is anticipated to significantly influence the growth trajectory of the lawn mower market. This industry covers the management and maintenance of golf courses, essential for providing facilities to golf enthusiasts. Lawn mowers play a pivotal role in maintaining these courses, contributing to their overall quality and appearance. Diverse specialized mowers cater to specific areas like greens, fairways, and roughs. In 2022, the PGA Tour reported that approximately one in seven Americans played golf, generating a direct economic impact of $101.7 billion. The US witnessed a historic high in golf rounds played in 2021, indicating the sector's substantial growth. This expansion within the golf course industry stands as a significant driver for the lawn mower market.

Technological advancements emerge as a prominent trend shaping the lawn mower market. Leading companies in this sector prioritize research and development to introduce innovative products, including mowers equipped with navigation solutions for outdoor mowing. The aim is to gain a competitive advantage in the market. For instance, in 2022, The Toro Company unveiled an autonomous mower embedded with GeoLink Solutions technology, enabling obstacle detection and navigation using a mapped route. This mower efficiently operates in low-visibility conditions, follows precise paths, and optimizes grass cutting by reducing overlap, enhancing lawn care.

Key players in the lawn mower market are focused on unveiling the next generation of robotic lawn mower technology to maximize their market share. These advancements encompass the latest designs and functionalities, integrating cutting-edge features like GPS and real-time tracking for improved efficiency and user convenience. For example, Mammotion Technology introduced LUBA, its first perimeter wire-free robot lawn mower in 2022. Equipped with an intuitive all-wheel drive system and a smart obstacle avoidance system, LUBA offers multi-zone management, auto recharging, and real-time anti-theft monitoring. Its robust tires and in-wheel motors enable it to navigate various terrains, including a 75% slope. The Smart Obstacle Avoidance system detects small objects and steers clear of them, while GPS tracking allows real-time monitoring and instant alerts via the Mammotion app for potential theft.

In January 2022, The Toro Company, a prominent US-based provider of lawn mowers, completed the acquisition of Intimidator Group for $400 million. This strategic move is geared towards enhancing The Toro Company's offerings in the zero-turn mower segment within agricultural machinery. The aim is to capitalize on technology, design, and manufacturing efficiencies, thereby bolstering its competitive edge in the market. Intimidator Group, also based in the US, specializes in manufacturing lawn mowers.

Major companies operating in the lawn mower market report are Honda Motor Company Limited, Ariens Company Inc., Briggs & Stratton Corporation, Deere & Company, Husqvarna AB, MTD Products Incorporated, Robert Bosch GmbH, Robomow North America Inc., The Toro Company, Andreas Stihl AG & Co. KG, Stiga SpA, Koki Holdings Co. Ltd., Kubota Corporation, Textron Specialized Vehicles Inc., Craftsman Tools Inc., The Yamabiko Corporation, Greenworks Tools Inc., American Lawn Mower Company, iRobot Corporation, Zucchetti Centro Sistemi SpA, Stanley Black & Decker Inc., Fiskars Oyj, Falcon Garden Tools Ltd., Bad Boy Mowers Inc., Lastec Industries Inc., AL-KO Gardentech GmbH, Mamibot Manufacturing Company, Cub Cadet Corporation, Emak SpA, WORX Tools, Koki Holdings Co. Ltd., Friendly House, Kubota Corporation, Scythe Robotics Inc.

North America was the largest region in the lawn mower market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lawn mower market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lawn mower market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main categories of lawn mowers encompass riding lawn mowers, walk-behind lawn mowers, and robotic or autonomous models. Riding lawn mowers come equipped with seats, steering wheels, and controls, allowing operators to sit while blades rotate within the cutting deck. These mowers are suitable for mowing small to medium-sized gardens and sports grounds ranging from 2 to 3 acres. They vary in size - small, medium, and large - and propulsion types such as electric and internal combustion engine (ICE) models. These are distributed through online and retail channels, catering to both residential and commercial use.

This report provides lawn mower market statistics, including lawn mower industry global market size, regional shares, competitors with a lawn mower market share, detailed lawn mower market segments, market trends and opportunities, and any further data you may need to thrive in the lawn mower industry. This lawn mower market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lawn mower market consists of sales of rotary push-behind mowers, pull mowers, zero-turn mowers, lawn tractors, garden tractors, hover mowers, and reel or cylinder mowers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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