Geomarketing Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The geomarketing market size has grown exponentially in recent years. It will grow from $21.34 billion in 2024 to $26.48 billion in 2025 at a compound annual growth rate (CAGR) of 24.1%. The growth in the historic period can be attributed to data analytics, location-based services, e-commerce growth, retail expansion.

The geomarketing market size is expected to see exponential growth in the next few years. It will grow to $62.89 billion in 2029 at a compound annual growth rate (CAGR) of 24.1%. The growth in the forecast period can be attributed to iot and connected devices, geomarketing personalization, indoor geomarketing, ethical and transparent practices. Major trends in the forecast period include big data and ai, augmented reality (AR) and virtual reality (VR), data visualization.

The burgeoning need for personalized marketing is poised to propel the geomarketing market's expansion in the foreseeable future. Personalized marketing involves tailoring marketing strategies to address the unique needs of current or potential customers through data analysis and digital technologies. Geomarketing plays a crucial role in personalized marketing by enabling businesses to target customers based on their geographical location. For example, in May 2022, a survey conducted by Salesforce Inc., a US-based provider of cloud-based software, involving over 13,000 consumers and nearly 4,000 business buyers, revealed that approximately 73% of customers expect companies to comprehend their distinct requirements and expectations. Additionally, 61% of customers express satisfaction when businesses use their personal information in a beneficial and transparent manner. Consequently, the increasing demand for personalized marketing is a driving force behind the growth of the geomarketing market.

The rising use of mobile devices is anticipated to boost the growth of the geomarketing market in the coming years. Mobile devices, such as smartphones and tablets, are portable electronic tools that allow users to access the internet, communicate, and run applications wirelessly. The increase in mobile device usage is attributed to greater accessibility, enhanced connectivity, and a growing reliance on apps for communication, work, and entertainment. In geomarketing, mobile devices enable real-time location tracking, allowing businesses to provide targeted advertisements and promotions based on geographic data. For example, in February 2024, Uswitch Limited, a UK-based financial authority, reported that the number of mobile connections in the UK had risen to 71.8 million, marking a 3.8% increase (around 2.6 million connections) since 2021. By 2025, with a projected population of 68.3 million in the UK, approximately 95% (around 65 million people) are expected to own smartphones. Consequently, the growing use of mobile devices is set to drive the geomarketing market’s expansion.

Leading companies in the geomarketing market are prioritizing the development of advanced technological solutions, such as AI-powered location-based service (LBS) technology, to enhance customer service reliability. AI-powered LBS employs artificial intelligence to analyze location data, offering users personalized experiences. For example, in November 2023, INRIX Inc., a US-based software company, introduced INRIX Compass, a cutting-edge AI-driven technology aimed at transforming transportation intelligence. Compass leverages INRIX’s extensive 50-petabyte data repository and generative AI (GenAI) to tackle transportation challenges effectively. This technology enhances INRIX IQ, a prominent suite of cloud-based applications, by providing convenient access to actionable insights derived from location-based data.

In January 2022, Informa D&B, a Spain-based financial services provider, acquired inAtlas for an undisclosed sum. This strategic acquisition is expected to enable Informa to integrate new proprietary geospatial technology, expanding its product offerings in the marketing services sector in Spain and Portugal. inAtlas is a Spain-based provider of location analytics and geomarketing solutions.

Major companies operating in the geomarketing market are Microsoft Corporation, Google LLC, International Business Machines Corporation, Cisco Systems Inc., Qualcomm Inc., Oracle Corporation, Salesforce Inc., Ericsson Inc., Adobe Inc., Software AG, GroundTruth, CleverTap, Airship, Saksoft Ltd., Bluedot Innovation Inc., Xtremepush Limited, Cuebiq Inc., Hyp3r Inc., MobileBridge, PlaceIQ Inc., Gimbal Inc., Reveal Mobile Inc., Ubimo Ltd., Cloud4Wi Inc., Plot Projects, Navigine Corp, LocationSmart, Galigeo, ESRI Business Information Solutions Inc., Flame Analytics S.L.

North America was the largest region in the geomarketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in geomarketing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the geomarketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The geomarketing market consists of revenues earned by entities by providing services such as GPS (Global Positioning System) tracking, GSM (Global System for Mobile communication) localization, site selection and related services. The market value includes the value of related goods sold by the service provider or included within the service offering. The geomarketing market also includes sales of geolocation devices, drones, LiDAR scanners and aerial cameras. which are used in providing geomarketing services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Geomarketing is a specialized field within marketing that harnesses user location data to design marketing strategies, utilizing digital mapping to structure and visualize data for analysis and decision-making. Its primary purpose is to target consumers in specific geographic regions for the promotion of products and services.

The geomarketing encompasses two primary solution categories, software and services. Software refers to a set of programs or a collection of instructions designed to execute specific tasks in response to user requests. These solutions offer various deployment options, including cloud-based and on-premises installations, suitable for both indoor and outdoor applications. Geomarketing serves a range of industry verticals, including retail and e-commerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, telecommunication and IT, as well as other sectors.

The geomarketing market research report is one of a series of new reports that provides geomarketing market statistics, including geomarketing industry global market size, regional shares, competitors with a geomarketing market share, detailed geomarketing market segments, market trends and opportunities and any further data you may need to thrive in the geomarketing industry. This geomarketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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