Cosmetic Dentistry Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The cosmetic dentistry market size has grown rapidly in recent years. It will grow from $38.85 billion in 2024 to $44.36 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to advancements in dental materials, celebrity influence, dental insurance coverage, social media and online reviews.

The cosmetic dentistry market size is expected to see rapid growth in the next few years. It will grow to $72 billion in 2029 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to aging population, minimally invasive techniques, telemedicine and virtual consultations, patient-centered care, access to financing. Major trends in the forecast period include digital smile design, natural-looking restorations, composite bonding, holistic and biomimetic dentistry.

Anticipated growth in the cosmetic dentistry market is driven by the increasing demand for orthodontic treatments. Orthodontic treatment involves the alignment and adjustment of teeth to enhance their aesthetics and functionality. These treatments play a pivotal role in cosmetic dentistry, offering a multitude of advantages, including heightened self-confidence, enhanced oral hygiene, and improved facial aesthetics for individuals seeking to enhance the appearance of their teeth and smile. As an illustration, data from the Bureau of Labor Statistics, a U.S. government agency, reveals a 1.9% increase in dental services in June 2022. Consequently, the growing demand for orthodontic treatments propels the expansion of the cosmetic dentistry market.

The increasing prevalence of dental implant procedures is poised to bolster the growth of the cosmetic dentistry market. Dental implant treatments involve the replacement of missing teeth with artificial teeth that closely resemble and function like natural ones. Dental implants have gained significant popularity in cosmetic dentistry for their capacity to enhance the aesthetics of a smile. For instance, in July 2022, data from the American Association on Intellectual and Developmental Disabilities, a U.S.-based nonprofit organization, indicated that approximately 150 million individuals in the United States have one or more missing teeth, with around 2.5 million seeking treatment for dental issues each year. Consequently, the escalating adoption of dental implant procedures is a key driver of growth in the cosmetic dentistry market.

Prominent companies operating within the cosmetic dentistry market are concentrating on the development of advanced 3D-printed solutions to revolutionize patient outcomes and experiences, particularly in the domain of dental prostheses. Utilizing three-dimensional (3D) printing technology to create permanent dentures, these solutions are designed for long-term or permanent replacement of missing teeth. For example, in February 2023, Stratasys Ltd., a U.S.-based manufacturer of 3D printing solutions, introduced TrueDent, an FDA-approved, fully colored, monolithic 3D-printed solution for permanent dentures. This innovation caters explicitly to the fabrication of dental appliances, including removable dentures. TrueDent streamlines workflow, accelerates denture production, and provides customized, highly aesthetic tooth appliances. It effectively removes various challenges for patients and dental laboratories, such as reducing chair time during office visits, measurements, fittings, and modifications, while ensuring high-fidelity alignment between scans, designs, and fit.

In May 2023, Cap City Dental Lab LLC, a U.S.-based dental implant provider, acquired Perfect Fit Dental Studio, further extending its product portfolio and operational capabilities. This strategic acquisition empowers Cap City to enhance customer and patient satisfaction while broadening its offerings. Perfect Fit Dental Studio, a U.S.-based dental laboratory renowned for crafting top-quality fixed cosmetic dentistry, aligns seamlessly with Cap City Dental Lab's expansion efforts.

Major companies operating in the cosmetic dentistry market are 3M Company, Align Technology Inc., A-dec Inc., Biolase Inc., Dentsply Sirona Inc., Envista Holdings Corporation, Henry Schein Inc., Institut Straumann AG, Zimmer Biomet Holding Inc., Planmeca Group, Danaher Corporation, Roland DG Corp., Kuraray Co. Ltd., Midmark Corporation, Millennium Dental Technologies Inc., GC Corporation, J.Morita Corp., Brasseler USA, Planmeca Group, Biolase Inc., Boston Dental Group, Takara Belmont Corporation, Millennium Dental Technologies Inc., PreXion Inc., Yoshida Dental Mfg. Co. Ltd.

North America was the largest region in the cosmetic dentistry market in 2024. The regions covered in cosmetic dentistry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cosmetic dentistry market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cosmetic dentistry market consists of revenues earned by entities by providing services such as tooth bleaching, enamel shaping, teeth whitening, dental bonding and tooth and gum contouring. The market value includes the value of related goods sold by the service provider or included within the service offering. The cosmetic dentistry market also includes sales of articulating materials like gels, pastes, sprays and dental dams and accessories. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Cosmetic dentistry is a specialized field within dentistry that primarily concentrates on enhancing the visual aesthetics of a person's teeth, gums, and overall smile. These procedures are dedicated to achieving a more appealing and self-assured smile by improving factors such as tooth color, shape, size, alignment, and the overall appearance of the gums.

The primary products associated with cosmetic dentistry include dental systems and equipment, dental implants, dental crowns and bridges, dental veneers, dentures, orthodontic braces, bonding agents, as well as inlays and onlays. Dental systems and equipment encompass the instruments, machinery, and technological advancements used in dental practices to deliver dental care and treatment. Cosmetic dentistry services are available to individuals of various age groups, including children and adults, and can be accessed through dental hospitals, clinics, cosmetic clinics, dental laboratories, and other relevant healthcare facilities.

The cosmetic dentistry market research report is one of a series of new reports that provides cosmetic dentistry market statistics, including cosmetic dentistry industry global market size, regional shares, competitors with a cosmetic dentistry market share, detailed cosmetic dentistry market segments, market trends and opportunities and any further data you may need to thrive in the cosmetic dentistry industry. This cosmetic dentistry market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.