Food Truck Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The food truck market size has grown strongly in recent years. It will grow from $4.04 billion in 2024 to $4.36 billion in 2025 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to food diversity, urbanization, rise of social media platforms, food truck festivals and events, government support for small businesses, popularity of mobile food ordering apps.

The food truck market size is expected to see strong growth in the next few years. It will grow to $5.8 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to health and sustainability, contactless payments, ghost kitchens, growing popularity of convenience dining, demand for personalized food experiences. Major trends in the forecast period include tech integration, gourmet and fusion cuisine, health-conscious menus, virtual food trucks developments, community and events.

The food truck market is set to experience significant growth, driven by the increasing popularity of street food. Street food is essentially ready-to-eat fare served by vendors in public places and on streets, often offering a more budget-friendly alternative to restaurant dining. Food trucks have emerged as a popular means of delivering street food, offering distinct advantages over traditional brick-and-mortar restaurants. These advantages include the ability to reach a broader customer base and greater flexibility in terms of operating hours. For instance, in 2023, Tastewise reported that approximately 3,274 restaurants included street food on their menus, and social discussions about street food increased from 0.228% in December 2022 to 0.2733% in March 2022. Hence, the surging popularity of street food is propelling the food truck market's growth.

The growing demand for social media platforms is set to drive the expansion of the food truck market in the coming years. Social media platforms, which are online digital channels that enable users to create, share, and engage with user-generated content, have become a crucial tool for the success of food trucks. These platforms help food trucks expand their reach, advertise their menu offerings, and interact with customers effectively. Food truck businesses utilize social media to showcase their menus, daily specials, and promotional offers, often featuring high-quality food images to entice potential customers. For instance, in July 2023, the Search Engine Journal reported a 3.2% year-over-year increase, equivalent to 150 million additional social media users between April 2022 and April 2023. Globally, there are 4.8 billion social media users, representing 59.9% of the world's population and encompassing 92.7% of all internet users. As a result, the surging demand for social media platforms is a driving force behind the food truck market's growth.

Leading companies in the food truck market are focusing on developing innovative products such as fuel cell food trucks, which provide a more sustainable and energy-efficient alternative to traditional diesel-powered vehicles. Fuel cell food trucks are powered by hydrogen fuel cells, which produce electricity through a chemical reaction between hydrogen and oxygen, offering a cleaner and more environmentally friendly energy source compared to conventional diesel or gasoline engines. For example, in April 2023, Toyota Australia, a manufacturing company based in Australia, introduced the FCV Express Diner. Toyota’s FCV Express Diner is a mobile food truck concept powered by hydrogen fuel cell technology, highlighting the versatility of hydrogen as a clean energy solution. It uses the same powertrain as the second-generation Mirai sedan, providing a range of up to 400 km and supplying electricity for cooking and other external needs.

in June 2023, Shore Capital Partners LLC, a Chicago-based private equity firm, announced a partnership with Roaming Hunger Inc., although the financial details were not disclosed. This strategic partnership is expected to create a platform that supports the success of food trucks and other mobile vendors. Through this collaboration, Roaming Hunger is poised to continue serving the food truck industry by offering various revenue-generating opportunities to food truck owners, caterers, and pop-up operators. Roaming Hunger Inc. is a provider of food truck booking services based in the United States.

Major companies operating in the food truck market are KFC Corporation, The Fud Trailer, VS Veicoli Speciali, International Dairy Queen Inc., McDonald's Corporation, Jack in the Box Inc., Starbucks Corporation, Chick-fil-A Inc., Taco Bell Corporation, Bostonian Body Inc., Domino's Pizza Inc., Futuristo Trailers Manufacturer, United Food Trucks LLC, Baskin-Robbins Group Inc., Toppers Pizza, Mallaghan Engineering Ltd., Kogi Korean BBQ, Prestige Food Trucks, MRA Mobile Experiential, EasyTracGPS Inc., Cafe2U Pty Ltd., Roaming Hunger Inc., Kona Ice Inc., Custom Concessions, Food Truck Company B.V., M&R SpecialityTrailers And Trucks, MSM Catering Trucks Manufacturing Inc., Good Food Truck Company, World Street Kitchen.

North America was the largest region in the food truck market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in food truck report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the food truck market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The food truck market includes revenues earned by entities by providing services such as catering, outdoor dining, marketing and brand promotion. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

A food truck is a mobile restaurant that operates from a vehicle, offering a variety of food and beverages and typically parking at different locations. These mobile eateries are celebrated for their adaptability, accessibility, and the convenience of bringing dining options directly to people, creating a distinctive culinary experience. Food trucks have become a prominent and dynamic element of today's food scene, enriching local gastronomy and serving as a platform for chefs, entrepreneurs, and food enthusiasts to engage with their communities.

Food trucks come in various types, including expandable models, box-shaped trucks, buses, vans, customized vehicles, and others. ""Expandable"" implies the potential for enlargement or extension in terms of size, scope, capacity, or functionality. Food trucks are available in different sizes, categorized as small, medium, or large, catering to a range of culinary styles such as fast food, vegan offerings, meat-based dishes, bakery items, and more.

The food trucks market research report is one of a series of new reports that provides food trucks market statistics, including food trucks industry global market size, regional shares, competitors with a food trucks market share, detailed food trucks market segments, market trends and opportunities and any further data you may need to thrive in the food trucks industry. This food trucks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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