Data Loss Prevention Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The data loss prevention market size has grown exponentially in recent years. It will grow from $2.92 billion in 2024 to $3.7 billion in 2025 at a compound annual growth rate (CAGR) of 26.9%. The growth in the historic period can be attributed to increasing data breaches, rising adoption of cloud computing, growing sophistication of cyberattacks, increasing data volumes.

The data loss prevention market size is expected to see exponential growth in the next few years. It will grow to $9.76 billion in 2029 at a compound annual growth rate (CAGR) of 27.5%. The growth in the forecast period can be attributed to growing mobile workforce, growing awareness of the importance of data protection, continued growth of the managed dlp services, iot growth. Major trends in the forecast period include zero trust architecture, data classification and tagging, behavioral analytics, integration with soar.

The rise in data breach incidents is expected to drive the growth of the data loss prevention (DLP) market. A data breach occurs when sensitive, confidential, or protected information is accessed, disclosed, or compromised without authorization. Data loss prevention is the practice of identifying and preventing data breaches, unauthorized data movement, or the unintended destruction of sensitive information by implementing strategies and technologies to detect, prevent, and mitigate the loss or unauthorized access of such data. For example, in April 2024, the Department for Science, Innovation and Technology, a UK-based government department, reported that approximately 22% of businesses and 14% of charities experienced cybercrime in the past year. This figure rises to 45% for medium-sized businesses, 58% for large businesses, and 37% for high-income charities. Additionally, among the 50% of businesses and 32% of charities reporting any cybersecurity breaches or attacks, over two-fifths (44% of businesses and 42% of charities) ultimately became victims of cybercrime. As a result, the surge in data breaches is driving the growth of the data loss prevention market.

The ongoing increase in cloud adoption is expected to be a key driver for the growth of the data loss prevention market. Cloud adoption refers to the process of individuals, organizations, or businesses utilizing cloud computing services to store, manage, process, and access data and applications over the internet. This shift to the cloud offers significant benefits for data loss prevention (DLP) efforts by providing advanced tools and capabilities to safeguard sensitive data stored in the cloud. For example, in June 2022, LXA (ManTech Alliance), a UK-based learning center, reported that the total expenditure on cloud services by end users reached $270 billion in 2020, and it expanded by 23.1% to a remarkable $332.3 billion in 2021. Projections suggest that this figure is poised to increase to $397.5 billion by 2022. Hence, the growing adoption of cloud services is a driving force behind the data loss prevention market's growth.

The leading companies within the data loss prevention market are increasingly incorporating advanced security solutions driven by generative AI technologies, aiming to enhance their competitiveness and profitability in the market. Generative AI, a subset of artificial intelligence, is capable of generating new content, encompassing various types such as text, images, video, audio, code, or synthetic data. These technologies rely on machine learning algorithms to learn and identify patterns and structures. For example, in June 2023, Zscaler Inc., a US-based data loss prevention services provider, introduced cutting-edge security solutions integrated with generative AI tools. Zscaler harnesses AI and machine learning within its extensive data repository to predict potential security breaches and recommend policies that enhance threat detection, prevention, and response.

In August 2024, Fortinet, a US-based cybersecurity company, acquired Next DLP for an undisclosed amount. This acquisition allows Fortinet to enhance its data loss prevention (DLP) capabilities and strengthen its presence in the standalone enterprise DLP market. The addition of Next DLP's solutions for detecting insider risks and preventing data exfiltration will bolster Fortinet's Unified SASE offering. Next DLP is a UK-based provider of data security solutions.

Major companies operating in the data loss prevention market are Microsoft Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Broadcom Inc., SAP SE, BAE Systems PLC, Thales Group, VMware Inc., Fortinet, Citrix Systems Inc., Check Point Software Technologies Ltd., Trend Micro Inc., CrowdStrike Holdings Inc., Proofpoint Inc., RSA Security LLC, BlackBerry Ltd., Forcepoint LLC, Idera Inc., Trustwave Holdings Inc., McAfee Inc., Sophos Ltd., CA Technologies Inc., Netskope Inc., CoSoSys Ltd., Code Green Networks Inc., Zecurion DLP, Avanan Inc., GTB Technologies Inc.

North America was the largest region in the data loss prevention market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in data loss prevention report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the data loss prevention market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The data loss prevention market includes revenues earned by entities by providing services such as managed security services, consulting services, system integration and installation. The market value includes the value of related goods sold by the service provider or included within the service offering. The data loss prevention market also includes sales of endpoint protectors software, digital guardians tools and checkpoint data loss prevention tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Data loss prevention (DLP) encompasses a set of protocols, methods, and processes designed to prevent the loss, misuse, or unauthorized access of sensitive data. It is employed within organizations to safeguard sensitive information from being lost, misused, or accessed by unauthorized individuals.

The primary services in the realm of data loss prevention include managed security services, training and education, consulting, system integration and installation, and threat and risk assessment. Managed security services involve outsourced solutions provided by specialized cybersecurity firms to oversee and enhance an organization's data security, ensuring ongoing protection by monitoring and managing the organization's data. These solutions cover network data loss prevention, endpoint data loss prevention, and datacenter or storage-based data loss prevention, and can be deployed in both on-premises and cloud-based modes. Industries benefiting from these services span information technology (IT), telecommunications, banking, financial services, insurance (BFSI), government, healthcare, manufacturing, retail, logistics, and more.

The data loss prevention market research report is one of a series of new reports that provides data loss prevention market statistics, including data loss prevention industry global market size, regional shares, competitors with a data loss prevention market share, detailed data loss prevention market segments, market trends and opportunities and any further data you may need to thrive in the data loss prevention industry. This data loss prevention market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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