Organic Fruits and Vegetables Global Market Report 2024

The global organic fruits and vegetables market has grown strongly in recent years. It will grow from $43.47 billion in 2023 to $47.7 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to consumer health awareness, environmental concerns, growing preference for local and seasonal produce, rising disposable incomes, government support for organic agriculture.

The global organic fruits and vegetables market is expected to see strong growth in the next few years. It will grow to $68.54 billion in 2028 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to sustainable agriculture, e-commerce growth, climate change mitigation, increasing urbanization and population growth, growing popularity of plant-based diets, rising prevalence of chronic diseases. Major trends in the forecast period include nutritional research, innovative organic farming practices, packaging innovation, organic meal kits, organic snacking.

The organic fruit and vegetable market are poised for growth, driven by the surge in health awareness and the persistent challenge of lifestyle diseases. Health concerns encompass a spectrum of physical or mental conditions impacting individuals' overall well-being. Simultaneously, lifestyle diseases primarily originate from unhealthy habits, including dietary choices, physical inactivity, and substance use. Conditions like diabetes and obesity fall under the purview of health concerns and lifestyle diseases. Opting for organic fruits and vegetables offers the advantage of reduced pesticide exposure and holds the potential to contribute to improved health and lifestyle disease management. For example, as of December 2021, data from the International Diabetes Federation, an intergovernmental organization based in the United States, reveals that in 2021, approximately 537 million adults (aged 20 to 79) were living with diabetes. Projections indicate that this number will escalate to 643 million by 2030 and a staggering 783 million by 2045. Moreover, in March 2023, statistics from the World Heart Federation, a global cardiovascular community headquartered in Switzerland, illustrate that there are roughly 2.3 billion adults and children grappling with obesity or being overweight. Given current obesity trends, it is anticipated that the global population living with obesity will reach 2.7 billion by 2025. Hence, the upsurge in health awareness and the battle against lifestyle diseases are the driving forces behind the robust growth of the organic fruit and vegetable market.

Anticipated growth in the organic fruit and vegetable market is attributed to the increasing shift in lifestyles and dietary preferences. Changing food habits signify the adjustments made to one's dietary choices to enhance overall health and well-being. Modifications in lifestyle and dietary preferences constitute a significant component of the organic fruit and vegetable industry, driven by heightened awareness regarding the importance of consuming healthful foods and leading a wholesome life. This surge in consciousness is fostering an escalating demand for organic fruits and vegetables. For example, in July 2022, reports from Food Insight, a non-profit organization based in the United States, indicate that 52% of respondents to the Food and Health Survey adopted specific diets or eating patterns, marking a substantial increase from the 39% reported in 2021. Therefore, the organic fruit and vegetable market is experiencing growth driven by the evolving lifestyles and food preferences of consumers.

The primary challenge, hindering the expansion of the organic fruits and vegetables market during the forecast period, stems from the increased costs associated with organic produce when compared to conventionally grown alternatives. Organic farming practices typically involve greater labor intensity and necessitate the use of more costly inputs, including organic fertilizers and pest control methods. Consequently, this results in elevated price points for organic produce, which could dissuade certain consumers from making organic purchases. For example, as of 2021, the average price of organic vegetables in the United States is anticipated to be 47% higher than that of conventionally cultivated fruits. Hence, the growth of the organic fruits and vegetables market is constrained by the substantial cost differential compared to conventionally cultivated alternatives.

The leading companies in the organic fruits and vegetables market are placing a growing emphasis on the introduction of organic plant-based coatings to gain a competitive advantage in the industry. These coatings, derived from plant-based substances, offer a protective shield to fresh produce, safeguarding them against oxidation, moisture loss, and other environmental challenges. For instance, in August 2022, AgroFresh Solutions Inc., an AgTech company based in the United States, specializing in agricultural technologies, launched VitaFresh Botanicals Life Select. This innovative organic plant-based coating serves to combat food loss and waste by extending the freshness of fresh fruits and vegetables and prolonging their shelf life. This breakthrough coating effectively reduces dehydration, maintains the produce's weight, and ensures freshness throughout the entire supply chain. In compliance with Regulation (EU) 2018/848 on organic production, the new formulation has successfully obtained CAAE organic certification and is packaged in reusable containers. Furthermore, its excellent crop coverage at minimal application rates enhances operational cost efficiencies, providing retailers with the opportunity to promote top-quality produce with consumer-friendly claims. This not only reduces food waste but also improves overall efficiency.

In February 2023, Homegrown Organic Farms, a US-based grower and certified organic fresh fruit marketer, completed the acquisition of HBF International for an undisclosed sum. This strategic move allows HGO Farms to expand its offerings to encompass conventional blueberries, blackberries, currants, cranberries, and kiwi berries. The amalgamation leverages the decades of experience in berry sales from HBF International, complemented by HGO Farms' marketing expertise. Together, they aim to establish a more robust and influential presence in the berry market. HBF International, also based in the United States, specializes in offering organic fruit products, including blueberries, blackberries, and raspberries.

Major players in the organic fruits and vegetables market are DanoneWave Holding B.V., The Kraft Heinz Foods Company, General Mills Inc., Kellogg Company, Campbell Soup Company, Hannaford Brothers Company, Iceland Foods Limited, The Hain Celestial Group, Harmoni Inc., Earthbound Farm Inc., Amy's Kitchen Inc., Nature's Path Foods Inc., Patagonia Provisions Inc., Driscoll's Inc., Wehah Farm Inc., Farbest Brands LLC, Eden Foods Inc., Annie's Inc., Naturefresh Farm Products LLP, Gaia Herbs Inc., Applegate Farms LLC, Newman's Own Inc., July Snacks LLC, Wholesum Family Farms Inc., Woodstock Farms Private Limited, Green Organic Vegetables Inc., One Degree Inc., Organic Gemini LLC, Z Natural Foods LLC, Activz Global LLC.

North America was the largest region in the organic fruits and vegetables market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in organic fruits and vegetables report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the organic fruits and vegetables market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of organic fruits and vegetables consist of organic fruits and organic vegetables. Organic fruits are grown without synthetic pesticides, herbicides, or GMOs, in harmony with environmentally sustainable principles. These organic products are available in various forms, including fresh and frozen, and are distributed through various channels like supermarkets, hypermarkets, convenience stores, online sales platforms, and more, serving a diverse range of end users, including both residential and commercial consumers.

This report provides organic fruits and vegetables market statistics, including organic fruits and vegetables industry global market size, regional shares, competitors with a organic fruits and vegetables market share, detailed organic fruits and vegetables market segments, market trends and opportunities and any further data you may need to thrive in the organic fruits and vegetables industry. This organic fruits and vegetables market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The organic fruits and vegetables market consists of sales of organic oranges, lemons, lettuce, spinach and more. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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