This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The active cosmetics market size has grown rapidly in recent years. It will grow from $10.79 billion in 2024 to $12.28 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to e-commerce growth, regulatory support for safe ingredients, expansion in emerging markets, surge in demand for organic and natural beauty products, improvement in current lifestyles.
The active cosmetics market size is expected to see rapid growth in the next few years. It will grow to $19.18 billion in 2029 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to increasing consumer awareness, focus on anti-aging solutions, rising disposable income, increasing demand for skincare products, rising consumer awareness. Major trends in the forecast period include product innovation, collaboration with recyclable and biodegradable material providers, partnerships, collaborations, increasing company investments.
The growth of online shopping is expected to drive the expansion of the active cosmetics market in the future. Online shopping involves purchasing goods or services over the internet through websites or mobile apps, allowing consumers to browse and make purchases from anywhere at any time. The increasing popularity of online shopping is attributed to its convenience, wider product variety, competitive pricing, and the growing adoption of digital payment options. This shift benefits the active cosmetics market by offering consumers easy access to a broad selection of products, enabling them to research ingredients, read reviews, and compare prices, ultimately improving their purchasing decisions and satisfaction. For example, in November 2023, a report from the U.S. Census Bureau, a government agency, showed that U.S. retail e-commerce sales, adjusted for seasonal variations but not for price changes, reached $284.1 billion in Q3 2023, marking a 2.3 percent increase (±0.4%) compared to Q2 2023. Total retail sales during the same period were estimated at $1.82 trillion, reflecting a 1.5 percent increase (±0.2%) from the previous quarter. On a year-over-year basis, e-commerce sales rose by 7.6 percent (±1.2%) from Q3 2022, while total retail sales grew by 2.3 percent (±0.4%). E-commerce accounted for 15.6 percent of total retail sales in Q3 2023. Thus, the rise of online shopping is fueling the growth of the active cosmetics market.
Leading companies in the active cosmetics sector are focusing on innovation, such as introducing natural-origin retinol, to meet evolving customer needs. Natural-origin retinol, derived from natural sources rather than being synthetically produced, offers comparable anti-wrinkle efficacy. For instance, in February 2023, Givaudan launched RetiLife, a sustainable substitute for synthetic retinol produced through advanced biotechnology. This ingredient, produced from plant sugars via fermentation by microorganisms, achieves a high concentration of pure retinol within a natural carrier, including natural antioxidants for enhanced protection. With its 100% natural-origin content and molecular structure resembling its chemical counterpart, RetiLife distinguishes itself by avoiding synthetic additives such as BHT/BHA or polysorbate.
In April 2022, Betterware de Mexico acquired JAFRA's US and Mexico operations for $255 million, expanding its offerings to include beauty and personal care items. This acquisition allows Betterware to enter new markets swiftly and enhance JAFRA's distribution model utilizing its facilities. JAFRA S.A., a US-based producer of high-end personal care products, including active cosmetics, was acquired by Betterware de Mexico, a UK-based direct-to-consumer company.
Major companies operating in the active cosmetics market report are Johnson & Johnson, BASF SE, The Procter & Gamble, Unilever PLC, L'Oréal S.A., Wacker Chemie AG, Estée Lauder, Estee Lauder Companies Inc., International Flavors & Fragrances, Eastman Chemical Company, DSM, Givaudan, Lonza, Clinique, Symrise AG, Symrise, Avon, Evonik Industries AG, Croda International PLC, Revlon, CeraVe, Laboratoires Expanscience, Shiseido Company Ltd., The Face Shop, La Roche-Posay Laboratoire Dermatologique SAS, Lucas Meyer Cosmetics, Naolys, Skinbetter Science, Mixa, Vichy, SkinCeuticals.
Asia-Pacific was the largest region in the active cosmetics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the active cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The active cosmetics market consists of sales of powder, bar, wax and emulsion cosmetics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
Active cosmetics are skincare products containing proven active ingredients for long-term improvement of skin complexion. They are specifically formulated to address different skin concerns, such as reducing skin damage, preventing aging, eliminating impurities, and averting pigment spots.
The primary types of active cosmetics include liquid, cream, and other products. Liquid refers to a substance with a defined volume but a shape that remains unchanged. In active cosmetic products, liquid is essential as it functions as a solvent, diluent, and source of natural ingredients. Active cosmetics cater to various genders, including both male and female. They are distributed through various channels, such as drug stores, mass retailers, online platforms, department stores, and others, and are used for different applications, including skincare, hair care, and others.
The active cosmetics market research report is one of a series of new reports that provides active cosmetics market statistics, including the active cosmetics industry global market size, regional shares, competitors with an active cosmetics market share, detailed active cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the active cosmetics industry. This active cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The active cosmetics market size has grown rapidly in recent years. It will grow from $10.79 billion in 2024 to $12.28 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to e-commerce growth, regulatory support for safe ingredients, expansion in emerging markets, surge in demand for organic and natural beauty products, improvement in current lifestyles.
The active cosmetics market size is expected to see rapid growth in the next few years. It will grow to $19.18 billion in 2029 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to increasing consumer awareness, focus on anti-aging solutions, rising disposable income, increasing demand for skincare products, rising consumer awareness. Major trends in the forecast period include product innovation, collaboration with recyclable and biodegradable material providers, partnerships, collaborations, increasing company investments.
The growth of online shopping is expected to drive the expansion of the active cosmetics market in the future. Online shopping involves purchasing goods or services over the internet through websites or mobile apps, allowing consumers to browse and make purchases from anywhere at any time. The increasing popularity of online shopping is attributed to its convenience, wider product variety, competitive pricing, and the growing adoption of digital payment options. This shift benefits the active cosmetics market by offering consumers easy access to a broad selection of products, enabling them to research ingredients, read reviews, and compare prices, ultimately improving their purchasing decisions and satisfaction. For example, in November 2023, a report from the U.S. Census Bureau, a government agency, showed that U.S. retail e-commerce sales, adjusted for seasonal variations but not for price changes, reached $284.1 billion in Q3 2023, marking a 2.3 percent increase (±0.4%) compared to Q2 2023. Total retail sales during the same period were estimated at $1.82 trillion, reflecting a 1.5 percent increase (±0.2%) from the previous quarter. On a year-over-year basis, e-commerce sales rose by 7.6 percent (±1.2%) from Q3 2022, while total retail sales grew by 2.3 percent (±0.4%). E-commerce accounted for 15.6 percent of total retail sales in Q3 2023. Thus, the rise of online shopping is fueling the growth of the active cosmetics market.
Leading companies in the active cosmetics sector are focusing on innovation, such as introducing natural-origin retinol, to meet evolving customer needs. Natural-origin retinol, derived from natural sources rather than being synthetically produced, offers comparable anti-wrinkle efficacy. For instance, in February 2023, Givaudan launched RetiLife, a sustainable substitute for synthetic retinol produced through advanced biotechnology. This ingredient, produced from plant sugars via fermentation by microorganisms, achieves a high concentration of pure retinol within a natural carrier, including natural antioxidants for enhanced protection. With its 100% natural-origin content and molecular structure resembling its chemical counterpart, RetiLife distinguishes itself by avoiding synthetic additives such as BHT/BHA or polysorbate.
In April 2022, Betterware de Mexico acquired JAFRA's US and Mexico operations for $255 million, expanding its offerings to include beauty and personal care items. This acquisition allows Betterware to enter new markets swiftly and enhance JAFRA's distribution model utilizing its facilities. JAFRA S.A., a US-based producer of high-end personal care products, including active cosmetics, was acquired by Betterware de Mexico, a UK-based direct-to-consumer company.
Major companies operating in the active cosmetics market report are Johnson & Johnson, BASF SE, The Procter & Gamble, Unilever PLC, L'Oréal S.A., Wacker Chemie AG, Estée Lauder, Estee Lauder Companies Inc., International Flavors & Fragrances, Eastman Chemical Company, DSM, Givaudan, Lonza, Clinique, Symrise AG, Symrise, Avon, Evonik Industries AG, Croda International PLC, Revlon, CeraVe, Laboratoires Expanscience, Shiseido Company Ltd., The Face Shop, La Roche-Posay Laboratoire Dermatologique SAS, Lucas Meyer Cosmetics, Naolys, Skinbetter Science, Mixa, Vichy, SkinCeuticals.
Asia-Pacific was the largest region in the active cosmetics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the active cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The active cosmetics market consists of sales of powder, bar, wax and emulsion cosmetics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
Active cosmetics are skincare products containing proven active ingredients for long-term improvement of skin complexion. They are specifically formulated to address different skin concerns, such as reducing skin damage, preventing aging, eliminating impurities, and averting pigment spots.
The primary types of active cosmetics include liquid, cream, and other products. Liquid refers to a substance with a defined volume but a shape that remains unchanged. In active cosmetic products, liquid is essential as it functions as a solvent, diluent, and source of natural ingredients. Active cosmetics cater to various genders, including both male and female. They are distributed through various channels, such as drug stores, mass retailers, online platforms, department stores, and others, and are used for different applications, including skincare, hair care, and others.
The active cosmetics market research report is one of a series of new reports that provides active cosmetics market statistics, including the active cosmetics industry global market size, regional shares, competitors with an active cosmetics market share, detailed active cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the active cosmetics industry. This active cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Active Cosmetics Market Characteristics3. Active Cosmetics Market Trends and Strategies4. Active Cosmetics Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, Covid and Recovery on the Market32. Global Active Cosmetics Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Active Cosmetics Market34. Recent Developments in the Active Cosmetics Market
5. Global Active Cosmetics Growth Analysis and Strategic Analysis Framework
6. Active Cosmetics Market Segmentation
7. Active Cosmetics Market Regional and Country Analysis
8. Asia-Pacific Active Cosmetics Market
9. China Active Cosmetics Market
10. India Active Cosmetics Market
11. Japan Active Cosmetics Market
12. Australia Active Cosmetics Market
13. Indonesia Active Cosmetics Market
14. South Korea Active Cosmetics Market
15. Western Europe Active Cosmetics Market
16. UK Active Cosmetics Market
17. Germany Active Cosmetics Market
18. France Active Cosmetics Market
19. Italy Active Cosmetics Market
20. Spain Active Cosmetics Market
21. Eastern Europe Active Cosmetics Market
22. Russia Active Cosmetics Market
23. North America Active Cosmetics Market
24. USA Active Cosmetics Market
25. Canada Active Cosmetics Market
26. South America Active Cosmetics Market
27. Brazil Active Cosmetics Market
28. Middle East Active Cosmetics Market
29. Africa Active Cosmetics Market
30. Active Cosmetics Market Competitive Landscape and Company Profiles
31. Active Cosmetics Market Other Major and Innovative Companies
35. Active Cosmetics Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Active Cosmetics Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on active cosmetics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for active cosmetics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The active cosmetics market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product: Liquid; Cream; Other Products2) By Gender: Male; Female
3) By Distribution Channel: Drug Stores; Mass Merchandiser; Online; Department Stores; Others
4) By Application: Skin Care; Hair Care; Other Applications
Subsegments:
1) By Liquid: Serums; Toners; Face Oils2) By Cream: Moisturizing Creams; Anti-Aging Creams; Sun Protection Creams
3) By Other Products: Gels; Masks; Lotions
Key Companies Mentioned: Johnson & Johnson; BASF SE; The Procter & Gamble; Unilever Plc; L'Oréal S.A.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Acromegaly market report include:- Johnson & Johnson
- BASF SE
- The Procter & Gamble
- Unilever Plc
- L'Oréal S.A.
- Wacker Chemie AG
- Estée Lauder
- Estee Lauder Companies Inc.
- International Flavors & Fragrances
- Eastman Chemical Company
- DSM
- Givaudan
- Lonza
- Clinique
- Symrise AG
- Symrise
- Avon
- Evonik Industries AG
- Croda International Plc
- Revlon
- CeraVe
- Laboratoires Expanscience
- Shiseido Company Ltd.
- The Face Shop
- La Roche-Posay Laboratoire Dermatologique SAS
- Lucas Meyer Cosmetics
- Naolys
- Skinbetter Science
- Mixa
- Vichy
- SkinCeuticals
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | March 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 12.28 Billion |
Forecasted Market Value ( USD | $ 19.18 Billion |
Compound Annual Growth Rate | 11.8% |
Regions Covered | Global |
No. of Companies Mentioned | 32 |