Beverage Premix Global Market Report 2024

The global beverage premix market has grown strongly in recent years. It will grow from $61.77 billion in 2023 to $65.84 billion in 2024 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to changing consumer preferences, increasing urban population, rising disposable income, busy lifestyles, health and wellness.

The global beverage premix market is expected to see strong growth in the next few years. It will grow to $82.54 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to e-commerce growth, global travel and tourism, increasing government support for the food and beverage industry, growing demand for convenience, rising disposable incomes. Major trends in the forecast period include increasing product innovation, functional ingredients, digital engagement, plant-based and alternative ingredients, low-sugar and healthier optinal products, collaborations with influencers and celebrities.

The surge in demand for nutritious beverages is poised to propel the beverage premix market's growth in the coming years. Healthy drinks are beverages that not only offer convenience but also provide essential nutrients and contribute positively to individuals' overall well-being. Beverage premixes cater to this demand by offering health-focused options with added benefits. They are formulated to include nutritional value and health-promoting ingredients while maintaining the convenience of quick and easy preparation. These premixes typically contain nutrient-rich components, minimal added sugars, and a balanced nutritional profile. For example, in 2021, the Government of Canada reported that retail sales of energy drinks are projected to rise from $14,150.4 million in 2020 to $20,733.9 million in 2025. Additionally, sales of reduced sugar sports drinks are expected to grow from $1,401.3 million in 2020 to $1,684.6 million in 2025. As a result, the increasing demand for healthy beverages is a key driver behind the beverage premix market's growth.

The rising tea consumption is poised to drive the growth of the beverage premix market in the foreseeable future. Tea, a beloved aromatic beverage, is traditionally made by steeping cured or fresh leaves of camellia sinensis in hot or boiling water. Tea premixes offer a convenient and quick way to prepare a delightful cup of tea, combining the time-honored appeal of this beverage with the added convenience and benefits of premix technology. For instance, in 2021, the Tea Association of USA Inc., a non-profit organization based in the United States, reported that Americans consumed nearly 85 billion servings of tea, which is equivalent to over 3.9 billion gallons. Among these consumption figures, 84% represented black tea, 15% green tea, and the remainder included oolong, white, and dark tea varieties. Consequently, the growing popularity of tea consumption plays a significant role in propelling the beverage premixes market.

The volatility in raw material prices is anticipated to pose a challenge for the beverage premix market's growth in the future. This market relies on essential raw ingredients like flavors, colors, and sweeteners. The prices of these raw materials can fluctuate due to various factors, including disruptions in the supply chain, shifts in demand, and changes in weather conditions. Such fluctuations can impact market profitability and lead to increased costs for enriched products. For example, the US Producer Price Index for processed foods and feeds, specifically corn sweeteners, was recorded at 292.38 in August 2023, up from 290.83 in July 2023 and significantly higher than the figure of 239.61 in August 2022. Corn sweeteners are common components in many popular premixes, including instant coffee, tea, sports drinks, and powdered juices. Consequently, these fluctuating raw material prices present a challenge to the growth of the beverage premix market.

Prominent companies in the beverage premix market are introducing innovative products to maintain their market standing. These innovations in premixed beverages incorporate functional ingredients to cater to the increasing consumer interest in enhancing their health and well-being. As an example, in March 2023, the Coca-Cola Company, a leading US-based beverage company, unveiled its Jack Daniel’s & Coca‑Cola RTD (Ready-to-Drink) offering, a pre-mixed, canned cocktail. This eagerly awaited ready-to-drink (RTD) product harmoniously combines the smooth characteristics of Jack Daniel’s Tennessee Whiskey with the refreshing flavor of Coca‑Cola. Furthermore, it is presented to consumers in a consistent, convenient, and portable format, marking the first time that these two iconic brands have collaborated in an RTD format in the United States.

In March 2022, IDAM House of Brands, an Indian-based company specializing in fast-moving consumer goods (FMCG), completed the acquisition of Bevzilla for an undisclosed sum. This strategic acquisition is geared towards fueling the growth of IDAM House of Brands by introducing an innovative product category into the instant coffee premix market and strengthening its presence on the global stage. Bevzilla, also based in India, is a food and beverage company renowned for its production of beverage premixes.

Major players in the beverage premix market are Nestle S.A., PepsiCo Inc., Unilever PLC, The Coca-Cola Co., Mondelez International Inc., Starbucks Corporation, The Kraft Heinz Company, Keurig Dr Pepper Inc., The Hershey Company, Ajinomoto Co. Inc., ITO EN Ltd., Dunkin' Brands Inc., Wagh Bakri Tea Group, CCL Products Ltd., Tata Coffee Limited, Girnar Food And Beverages Private Limited, Panama Foods, Neel Beverages Pvt Ltd., Tweak Beverages, Om Sai Foods Pvt. Ltd., The Cup Republic, Nandram Corporation, Kartin Tea, Exotica Foods Pvt. Ltd., Plus Beverages.

North America was the largest region in the beverage premix market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in beverage premix report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the beverage premix market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The key varieties of beverage premixes encompass tea premixes, coffee premixes, soup premixes, healthy drink premixes, milk-based premixes, alcoholic beverages, and others. Healthy drink premixes, for example, are formulated to prioritize health and wellness, often incorporating ingredients like herbal extracts, vitamins, or minerals to offer enhanced nutritional benefits. These premixes are available in multiple forms, including pastes, powders, granules, and liquids. They are distributed through various channels, including hypermarkets, supermarkets, convenience stores, online platforms, specialty stores, and more.

This report provides beverage premix market statistics, including beverage premix industry global market size, regional shares, competitors with a beverage premix market share, detailed beverage premix market segments, market trends and opportunities and any further data you may need to thrive in the beverage premix industry. This beverage premix market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The beverage premix market consists of sales of instant beverage premix, premix powders, easy-to-use instant premix and premix solutions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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