Beverage Premix Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The beverage premix market size has grown strongly in recent years. It will grow from $65.84 billion in 2024 to $69.56 billion in 2025 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to changing consumer preferences, increasing urban population, rising disposable income, busy lifestyles, health and wellness.

The beverage premix market size is expected to see strong growth in the next few years. It will grow to $88.24 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to e-commerce growth, global travel and tourism, increasing government support for the food and beverage industry, growing demand for convenience, rising disposable incomes. Major trends in the forecast period include increasing product innovation, functional ingredients, digital engagement, plant-based and alternative ingredients, low-sugar and healthier optinal products, collaborations with influencers and celebrities.

The growing demand for healthy drinks is expected to drive the expansion of the beverage premix market in the coming years. Healthy drinks are beverages that offer nutritional benefits and contribute positively to overall wellness. Beverage premixes provide a convenient, health-focused option formulated with nutrient-rich ingredients, reduced added sugars, and balanced nutrition, making them both easy to prepare and beneficial to health. For instance, according to Sustain, a UK-based non-profit organization, sales of sports and energy drinks reached over £2.2 billion (approximately $2.85 billion) by December 2023, marking a 21.6% increase from the previous year. This rising demand for health-focused beverages is thus fueling the growth of the beverage premix market.

The rising consumption of tea is expected to boost the growth of the beverage premix market in the coming years. Tea, an aromatic beverage made by steeping cured or fresh leaves of *Camellia sinensis* in hot water, is widely enjoyed for its soothing qualities. Tea premixes offer a convenient way to quickly prepare a refreshing cup of tea, appealing to those who seek both the ease of preparation and the health benefits associated with traditional tea. For example, in February 2024, the Food and Agriculture Organization, an Italy-based organization, reported a 2 percent increase in global tea consumption in 2022 compared to 2021. Consequently, the rising popularity of tea is driving growth in the beverage premix market.

Prominent companies in the beverage premix market are introducing innovative products to maintain their market standing. These innovations in premixed beverages incorporate functional ingredients to cater to the increasing consumer interest in enhancing their health and well-being. As an example, in March 2023, the Coca-Cola Company, a leading US-based beverage company, unveiled its Jack Daniel’s & Coca‑Cola RTD (Ready-to-Drink) offering, a pre-mixed, canned cocktail. This eagerly awaited ready-to-drink (RTD) product harmoniously combines the smooth characteristics of Jack Daniel’s Tennessee Whiskey with the refreshing flavor of Coca‑Cola. Furthermore, it is presented to consumers in a consistent, convenient, and portable format, marking the first time that these two iconic brands have collaborated in an RTD format in the United States.

In March 2022, IDAM House of Brands, an Indian-based company specializing in fast-moving consumer goods (FMCG), completed the acquisition of Bevzilla for an undisclosed sum. This strategic acquisition is geared towards fueling the growth of IDAM House of Brands by introducing an innovative product category into the instant coffee premix market and strengthening its presence on the global stage. Bevzilla, also based in India, is a food and beverage company renowned for its production of beverage premixes.

Major companies operating in the beverage premix market are Nestle S.A., PepsiCo Inc., Unilever PLC, The Coca-Cola Co., Mondelez International Inc., Starbucks Corporation, The Kraft Heinz Company, Keurig Dr Pepper Inc., The Hershey Company, Ajinomoto Co. Inc., ITO EN Ltd., Dunkin' Brands Inc., Wagh Bakri Tea Group, CCL Products Ltd., Tata Coffee Limited, Girnar Food And Beverages Private Limited, Panama Foods, Neel Beverages Pvt Ltd., Tweak Beverages, Om Sai Foods Pvt. Ltd., The Cup Republic, Nandram Corporation, Kartin Tea, Exotica Foods Pvt. Ltd., Plus Beverages.

North America was the largest region in the beverage premix market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in beverage premix report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the beverage premix market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The beverage premix market consists of sales of instant beverage premix, premix powders, easy-to-use instant premix and premix solutions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

A beverage premix is a pre-packaged blend of ingredients crafted for effortless mixing with a liquid, typically water or milk, to produce a readily consumable beverage. These premixes are carefully composed with a combination of components that contribute to the desired flavor, aroma, texture, and the overall beverage experience.

The key varieties of beverage premixes encompass tea premixes, coffee premixes, soup premixes, healthy drink premixes, milk-based premixes, alcoholic beverages, and others. Healthy drink premixes, for example, are formulated to prioritize health and wellness, often incorporating ingredients like herbal extracts, vitamins, or minerals to offer enhanced nutritional benefits. These premixes are available in multiple forms, including pastes, powders, granules, and liquids. They are distributed through various channels, including hypermarkets, supermarkets, convenience stores, online platforms, specialty stores, and more.

The beverage premix market research report is one of a series of new reports that provides beverage premix market statistics, including beverage premix industry global market size, regional shares, competitors with a beverage premix market share, detailed beverage premix market segments, market trends and opportunities and any further data you may need to thrive in the beverage premix industry. This beverage premix market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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