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Advertising-based Video On Demand Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2023-2031

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    Report

  • 114 Pages
  • January 2024
  • Region: Global
  • Acute Market Reports
  • ID: 5932786
Description Jump to:
The advertising-based video on demand (AVOD) market is a dynamic segment within the digital entertainment landscape, witnessing significant growth and evolution. The AVOD market is expected to grow at a CAGR of 29.2% during the forecast period of 2024 to 2032, driven by key drivers such as the rising trend of digital content consumption, the adoption of AVOD by content creators and publishers, and the global expansion of AVOD platforms. However, the challenge of ad fatigue and user experience concerns poses a significant restraint that requires careful consideration. The nuanced segmentation of the market by advertisement position, device, and geographic region provides insights into the dynamic strategies and preferences shaping the AVOD landscape. Geographically, the Asia-Pacific region emerges as a key driver, reflecting the region's rapid digitalization and the popularity of AVOD services. In the competitive landscape, top players play a pivotal role, leveraging their extensive content libraries and strategic initiatives to maintain market dominance.

Rising Digital Content Consumption: Fueling Demand for advertising-based video on demand (AVOD)

The AVOD market is driven by the surging popularity of digital content consumption. Evidence includes the exponential increase in online video viewership across platforms, with users increasingly preferring on-demand access to a diverse range of content. This driver is underscored by the shift from traditional linear TV to digital streaming platforms, as evidenced by the growing number of subscribers to AVOD services. The market has experienced a paradigm shift in consumer behavior, with viewers seeking personalized and ad-supported content, creating lucrative opportunities for AVOD platforms. As evidenced by the substantial increase in user engagement and the number of hours spent on AVOD services, the rising trend of digital content consumption is a primary driver shaping the market's trajectory.

Adoption of AVOD by Content Creators and Publishers: Monetizing Digital Content through Advertising

The AVOD market is propelled by the widespread adoption of AVOD models by content creators and publishers. Evidence includes the strategic partnerships between content creators and AVOD platforms to monetize content through targeted advertising. This driver is emphasized by the increasing number of content creators opting for ad-supported models to reach a wider audience and generate revenue through advertisements. As evidenced by the success stories of content creators who have effectively leveraged AVOD platforms, adopting AVOD as a monetization strategy has become a mainstream trend in the digital content ecosystem. The collaborative efforts between content creators and AVOD platforms are driving the market's growth, providing consumers with free access to premium content supported by targeted advertisements.

Global Expansion of AVOD Platforms: Tapping into International Markets for Growth

The AVOD market is experiencing robust growth due to the global expansion of AVOD platforms. Evidence includes AVOD services extending their reach to international markets, and capitalizing on the growing demand for ad-supported content worldwide. This driver is highlighted by the strategic localization of content and advertisements to cater to diverse cultural preferences, expanding the user base beyond domestic boundaries. As evidenced by the increasing partnerships and collaborations between AVOD platforms and content creators from different regions, the global expansion of AVOD is a key driver influencing market dynamics. The ability of AVOD platforms to offer region-specific content and advertisements contributes to their success in penetrating and thriving in new markets.

Ad Fatigue and User Experience Concerns: Balancing Revenue Generation with User Satisfaction

A notable restraint in the AVOD market is the challenge of ad fatigue and user experience concerns. Evidence includes the potential negative impact of excessive advertisements on user satisfaction and engagement, leading to a decline in the overall viewing experience. This restraint is emphasized by user preferences for a seamless and uninterrupted content-watching experience, raising concerns about the balance between revenue generation through ads and ensuring a positive user experience. As evidenced by user feedback and surveys indicating dissatisfaction with intrusive or repetitive advertisements, addressing ad fatigue and user experience concerns is crucial for AVOD platforms to retain and attract a loyal user base.

By Advertisement Position: Mid-roll Advertisements Dominate the Market

In 2023, the AVOD market showcased substantial revenue from Mid-roll advertisements, positioned during the middle of content consumption. Simultaneously, Pre-roll advertisements exhibited the highest CAGR during the forecast period from 2024 to 2032, indicative of the growing preference for ads preceding the main content. This nuanced segmentation illustrates the dynamic nature of ad positioning strategies, with Mid-roll ads catering to user engagement during content consumption and Pre-roll ads gaining traction for capturing immediate attention.

By Device: Mobile Device Segment Dominates the Market

The AVOD market demonstrated significant revenue from Mobile devices in 2023, reflecting the increasing trend of content consumption on smartphones. Simultaneously, TV devices exhibited the highest CAGR during the forecast period, signifying the growing adoption of smart TVs and connected devices for AVOD services. This comprehensive segmentation highlights the diverse platforms through which users access AVOD content, with Mobile devices dominating in terms of revenue and TV devices driving the highest growth.

APAC Remains the Global Leader

Geographically, the AVOD market exhibited dynamic trends in 2023, with the Asia-Pacific region leading in both revenue generation and the highest CAGR. This reflects the region's significant contribution to the global AVOD landscape, driven by the increasing digitalization of entertainment and the availability of affordable smartphones. North America also contributed significantly to revenue, driven by a mature digital content ecosystem and a large base of digital consumers. Europe, while demonstrating a robust market, experienced a slightly lower CAGR, indicative of the mature nature of the market in the region. This geographic segmentation underscores the global nature of the AVOD market, with different regions playing distinct roles in shaping its trajectory.

Market Competition to Intensify during the Forecast Period

In the competitive landscape, top players such as YouTube, Hulu, Roku, Facebook, IBM, Vimeo, Brightcove, Vidyard, Kaltura, Dailymotion, Vdocipher, SymphonyAI Media, Muvi, and Dacast are instrumental in steering the AVOD market. These industry leaders, with their extensive content libraries, user-friendly interfaces, and strategic partnerships, have significantly influenced market dynamics. In 2023, these companies demonstrated strong revenues, and their continued investments in content acquisition, user engagement strategies, and global expansion position them as key contributors to the market's growth. As the AVOD market progresses into the forecast period from 2024 to 2032, these industry leaders are expected to maintain their dominance and play a pivotal role in shaping the market's future.

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Advertising-Based Video On Demand market are as follows:
  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.
  • Geographical revenues generated by countries considered in the report
  • Micro and macro environment factors that are currently influencing the Advertising-Based Video On Demand market and their expected impact during the forecast period.
The market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. The gowth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. The application of both top down and bottom-up approaches for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Advertisement Position

  • Pre-roll
  • Mid-roll
  • Post-roll

Device

  • Laptops & Tablet PCs
  • Mobile
  • Console
  • TV

Enterprise Size

  • Small & Medium Enterprise (SME)
  • Large Enterprise

Industry Vertical

  • Media & Entertainment
  • BFSI
  • Education
  • Retail & Consumer Goods
  • IT & Telecom
  • Healthcare
  • Others

Region Segment (2021-2031; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa

Key Questions Answered in This Report

  • What are the key micro and macro environmental factors that are impacting the growth of Advertising-Based Video On Demand market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Advertising-Based Video On Demand market?
  • Which is the largest regional market for Advertising-Based Video On Demand market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Advertising-Based Video On Demand market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Advertising-Based Video On Demand market worldwide?


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Table of Contents

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted
2. Executive Summary
2.1. Market Snapshot: Global Advertising-Based Video On Demand Market
2.2. Global Advertising-Based Video On Demand Market, By Advertisement Position, 2023 (US$ Million)
2.3. Global Advertising-Based Video On Demand Market, By Device, 2023 (US$ Million)
2.4. Global Advertising-Based Video On Demand Market, By Enterprise Size, 2023 (US$ Million)
2.5. Global Advertising-Based Video On Demand Market, By Industry Vertical, 2023 (US$ Million)
2.6. Global Advertising-Based Video On Demand Market, By Geography, 2023 (US$ Million)
2.7. Attractive Investment Proposition by Geography, 2023
3. Advertising-Based Video On Demand Market: Competitive Analysis
3.1. Market Positioning of Key Advertising-Based Video On Demand Market Vendors
3.2. Strategies Adopted by Advertising-Based Video On Demand Market Vendors
3.3. Key Industry Strategies
3.4. Tier Analysis 2023 Versus 2032
4. Advertising-Based Video On Demand Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Advertising-Based Video On Demand Market Value, 2022-2032, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
4.6. Porter's Five Force Model
4.6.1. Supplier Power
4.6.2. Buyer Power
4.6.3. Threat Of Substitutes
4.6.4. Threat Of New Entrants
4.6.5. Competitive Rivalry
4.7. PESTEL Analysis
4.7.1. Political Landscape
4.7.2. Economic Landscape
4.7.3. Technology Landscape
4.7.4. Legal Landscape
4.7.5. Social Landscape
5. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2023 Versus 2032
5.3. Volume and Pricing Analysis, 2022-2032
5.4. Market Segmentation
5.4.1. Pre-roll
5.4.2. Mid-roll
5.4.3. Post-roll
6. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2023 Versus 2032
6.3. Volume and Pricing Analysis, 2022-2032
6.4. Market Segmentation
6.4.1. Laptops & Tablet PCs
6.4.2. Mobile
6.4.3. Console
6.4.4. TV
7. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
7.1. Market Overview
7.2. Growth & Revenue Analysis: 2023 Versus 2032
7.3. Volume and Pricing Analysis, 2022-2032
7.4. Market Segmentation
7.4.1. Small & Medium Enterprise (SME)
7.4.2. Large Enterprise
8. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
8.1. Market Overview
8.2. Growth & Revenue Analysis: 2023 Versus 2032
8.3. Volume and Pricing Analysis, 2022-2032
8.4. Market Segmentation
8.4.1. Media & Entertainment
8.4.2. BFSI
8.4.3. Education
8.4.4. Retail & Consumer Goods
8.4.5. IT & Telecom
8.4.6. Healthcare
8.4.7. Others
9. North America Advertising-Based Video On Demand Market, 2022-2032, USD (Million)
9.1. Market Overview
9.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
9.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
9.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
9.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
9.6. Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
9.6.1. North America
9.6.1.1. U.S.
9.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
9.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
9.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
9.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
9.6.1.2. Canada
9.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
9.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
9.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
9.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
9.6.1.3. Rest of North America
9.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
9.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
9.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
9.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
10. UK and European Union Advertising-Based Video On Demand Market, 2022-2032, USD (Million)
10.1. Market Overview
10.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
10.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
10.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
10.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
10.6. Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
10.6.1. UK and European Union
10.6.1.1. UK
10.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
10.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
10.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
10.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
10.6.1.2. Germany
10.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
10.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
10.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
10.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
10.6.1.3. Spain
10.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
10.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
10.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
10.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
10.6.1.4. Italy
10.6.1.4.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
10.6.1.4.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
10.6.1.4.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
10.6.1.4.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
10.6.1.5. France
10.6.1.5.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
10.6.1.5.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
10.6.1.5.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
10.6.1.5.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
10.6.1.6. Rest of Europe
10.6.1.6.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
10.6.1.6.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
10.6.1.6.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
10.6.1.6.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
11. Asia Pacific Advertising-Based Video On Demand Market, 2022-2032, USD (Million)
11.1. Market Overview
11.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
11.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
11.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
11.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
11.6. Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
11.6.1. Asia Pacific
11.6.1.1. China
11.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
11.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
11.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
11.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
11.6.1.2. Japan
11.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
11.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
11.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
11.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
11.6.1.3. India
11.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
11.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
11.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
11.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
11.6.1.4. Australia
11.6.1.4.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
11.6.1.4.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
11.6.1.4.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
11.6.1.4.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
11.6.1.5. South Korea
11.6.1.5.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
11.6.1.5.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
11.6.1.5.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
11.6.1.5.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
11.6.1.6. Rest of Asia Pacific
11.6.1.6.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
11.6.1.6.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
11.6.1.6.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
11.6.1.6.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
12. Latin America Advertising-Based Video On Demand Market, 2022-2032, USD (Million)
12.1. Market Overview
12.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
12.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
12.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
12.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
12.6. Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
12.6.1. Latin America
12.6.1.1. Brazil
12.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
12.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
12.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
12.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
12.6.1.2. Mexico
12.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
12.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
12.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
12.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
12.6.1.3. Rest of Latin America
12.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
12.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
12.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
12.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
13. Middle East and Africa Advertising-Based Video On Demand Market, 2022-2032, USD (Million)
13.1. Market Overview
13.2. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
13.3. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
13.4. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
13.5. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
13.6. Advertising-Based Video On Demand Market: By Region, 2022-2032, USD (Million)
13.6.1. Middle East and Africa
13.6.1.1. GCC
13.6.1.1.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
13.6.1.1.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
13.6.1.1.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
13.6.1.1.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
13.6.1.2. Africa
13.6.1.2.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
13.6.1.2.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
13.6.1.2.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
13.6.1.2.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
13.6.1.3. Rest of Middle East and Africa
13.6.1.3.1. Advertising-Based Video On Demand Market: By Advertisement Position, 2022-2032, USD (Million)
13.6.1.3.2. Advertising-Based Video On Demand Market: By Device, 2022-2032, USD (Million)
13.6.1.3.3. Advertising-Based Video On Demand Market: By Enterprise Size, 2022-2032, USD (Million)
13.6.1.3.4. Advertising-Based Video On Demand Market: By Industry Vertical, 2022-2032, USD (Million)
14. Company Profiles
14.1. YouTube
14.1.1. Company Overview
14.1.2. Financial Performance
14.1.3. Product Portfolio
14.1.4. Strategic Initiatives
14.2. Hulu
14.2.1. Company Overview
14.2.2. Financial Performance
14.2.3. Product Portfolio
14.2.4. Strategic Initiatives
14.3. Roku
14.3.1. Company Overview
14.3.2. Financial Performance
14.3.3. Product Portfolio
14.3.4. Strategic Initiatives
14.4. Facebook
14.4.1. Company Overview
14.4.2. Financial Performance
14.4.3. Product Portfolio
14.4.4. Strategic Initiatives
14.5. IBM
14.5.1. Company Overview
14.5.2. Financial Performance
14.5.3. Product Portfolio
14.5.4. Strategic Initiatives
14.6. Vimeo
14.6.1. Company Overview
14.6.2. Financial Performance
14.6.3. Product Portfolio
14.6.4. Strategic Initiatives
14.7. Brightcove
14.7.1. Company Overview
14.7.2. Financial Performance
14.7.3. Product Portfolio
14.7.4. Strategic Initiatives
14.8. Vidyard
14.8.1. Company Overview
14.8.2. Financial Performance
14.8.3. Product Portfolio
14.8.4. Strategic Initiatives
14.9. Kaltura
14.9.1. Company Overview
14.9.2. Financial Performance
14.9.3. Product Portfolio
14.9.4. Strategic Initiatives
14.10. Dailymotion
14.10.1. Company Overview
14.10.2. Financial Performance
14.10.3. Product Portfolio
14.10.4. Strategic Initiatives
14.11. Vdocipher
14.11.1. Company Overview
14.11.2. Financial Performance
14.11.3. Product Portfolio
14.11.4. Strategic Initiatives
14.12. SymphonyAI Media
14.12.1. Company Overview
14.12.2. Financial Performance
14.12.3. Product Portfolio
14.12.4. Strategic Initiatives
14.13. Muvi
14.13.1. Company Overview
14.13.2. Financial Performance
14.13.3. Product Portfolio
14.13.4. Strategic Initiatives
14.14. Dacast
14.14.1. Company Overview
14.14.2. Financial Performance
14.14.3. Product Portfolio
14.14.4. Strategic Initiatives
14.15. Other Notable Players
14.15.1. Company Overview
14.15.2. Financial Performance
14.15.3. Product Portfolio
14.15.4. Strategic Initiatives
List of Figures
Figure 1 Global Advertising-Based Video On Demand Market: Market Coverage
Figure 2 Research Methodology and Data Sources
Figure 3 Market Size Estimation - Top Down & Bottom-Up Approach
Figure 4 Global Advertising-Based Video On Demand Market: Quality Assurance
Figure 5 Global Advertising-Based Video On Demand Market, by Advertisement Position, 2023
Figure 6 Global Advertising-Based Video On Demand Market, by Device, 2023
Figure 7 Global Advertising-Based Video On Demand Market, by Enterprise Size, 2023
Figure 8 Global Advertising-Based Video On Demand Market, by Industry Vertical, 2023
Figure 9 Global Advertising-Based Video On Demand Market, by Geography, 2023
Figure 10 Market Geographical Opportunity Matrix - Global Advertising-Based Video On Demand Market, 2023
Figure 11 Market Positioning of Key Advertising-Based Video On Demand Market Players, 2023
Figure 12 Global Advertising-Based Video On Demand Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032
Figure 13 Global Advertising-Based Video On Demand Market, by Advertisement Position, 2023 Vs 2032, %
Figure 14 Global Advertising-Based Video On Demand Market, by Device, 2023 Vs 2032, %
Figure 15 Global Advertising-Based Video On Demand Market, by Enterprise Size, 2023 Vs 2032, %
Figure 16 Global Advertising-Based Video On Demand Market, by Industry Vertical, 2023 Vs 2032, %
Figure 17 U.S. Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 18 Canada Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 19 Rest of North America Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 20 UK Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 21 Germany Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 22 Spain Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 23 Italy Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 24 France Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 25 Rest of Europe Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 26 China Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 27 Japan Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 28 India Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 29 Australia Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 30 South Korea Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 31 Rest of Asia Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 32 Brazil Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 33 Mexico Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 34 Rest of Latin America Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 35 GCC Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 36 Africa Advertising-Based Video On Demand Market (US$ Million), 2022-2032
Figure 37 Rest of Middle East and Africa Advertising-Based Video On Demand Market (US$ Million), 2022-2032
List of Tables
Table 1 Global Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 2 Global Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 3 Global Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 4 Global Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 5 North America Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 6 North America Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 7 North America Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 8 North America Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 9 U.S. Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 10 U.S. Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 11 U.S. Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 12 U.S. Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 13 Canada Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 14 Canada Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 15 Canada Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 16 Canada Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 17 Rest of North America Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 18 Rest of North America Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 19 Rest of North America Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 20 Rest of North America Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 21 UK and European Union Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 22 UK and European Union Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 23 UK and European Union Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 24 UK and European Union Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 25 UK Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 26 UK Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 27 UK Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 28 UK Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 29 Germany Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 30 Germany Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 31 Germany Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 32 Germany Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 33 Spain Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 34 Spain Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 35 Spain Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 36 Spain Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 37 Italy Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 38 Italy Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 39 Italy Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 40 Italy Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 41 France Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 42 France Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 43 France Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 44 France Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 45 Rest of Europe Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 46 Rest of Europe Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 47 Rest of Europe Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 48 Rest of Europe Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 49 Asia Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 50 Asia Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 51 Asia Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 52 Asia Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 53 China Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 54 China Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 55 China Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 56 China Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 57 Japan Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 58 Japan Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 59 Japan Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 60 Japan Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 61 India Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 62 India Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 63 India Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 64 India Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 65 Australia Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 66 Australia Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 67 Australia Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 68 Australia Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 69 South Korea Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 70 South Korea Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 71 South Korea Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 72 South Korea Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 73 Latin America Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 74 Latin America Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 75 Latin America Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 76 Latin America Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 77 Brazil Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 78 Brazil Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 79 Brazil Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 80 Brazil Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 81 Mexico Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 82 Mexico Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 83 Mexico Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 84 Mexico Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 85 Rest of Latin America Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 86 Rest of Latin America Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 87 Rest of Latin America Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 88 Rest of Latin America Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 89 Middle East and Africa Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 90 Middle East and Africa Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 91 Middle East and Africa Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 92 Middle East and Africa Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 93 GCC Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 94 GCC Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 95 GCC Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 96 GCC Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 97 Africa Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 98 Africa Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 99 Africa Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 100 Africa Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)
Table 101 Rest of Middle East and Africa Advertising-based Video on Demand Market by Advertisement Position, 2022-2032, USD (Million)
Table 102 Rest of Middle East and Africa Advertising-based Video on Demand Market by Device, 2022-2032, USD (Million)
Table 103 Rest of Middle East and Africa Advertising-based Video on Demand Market by Enterprise Size, 2022-2032, USD (Million)
Table 104 Rest of Middle East and Africa Advertising-based Video on Demand Market by Industry Vertical, 2022-2032, USD (Million)

Companies Mentioned

  • YouTube
  • Hulu
  • Roku
  • Facebook
  • IBM
  • Vimeo
  • Brightcove
  • Vidyard
  • Kaltura
  • Dailymotion
  • Vdocipher
  • SymphonyAI Media
  • Muvi
  • Dacast

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