This report provides an overview of the Global Consumer Trends for 2024, the consumer-driven trends expected to have the most impact on business in the year ahead, outlining important insights into consumers’ values and shopping motivations.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
- Introduction
- Ask AI
- Delightful distractions
- Greenwashed out
- Progressively polarised
- Value hackers
- Wellness pragmatists
- Conclusion
