Success Case Study: Mielle Organics focuses on how the brand tapped into consumer trends in the ethnic hair care segment and achieved success.
Mielle Organics, founded in 2014, is a haircare and beauty brand that uses natural and organic ingredients for textured hair. The brand has achieved a community of advocates due to its strong online presence and visual storytelling on social media platforms such as Tik Tok and Instagram.
Mielle Organics, founded in 2014, is a haircare and beauty brand that uses natural and organic ingredients for textured hair. The brand has achieved a community of advocates due to its strong online presence and visual storytelling on social media platforms such as Tik Tok and Instagram.
Scope
- Educating consumers and empowering them to find the right solutions for their needs builds their trust and loyalty.
- Brands need to create a strong selling point to create product differentiation and ensure product quality to address a niche market.
- Maintaining consumer trust and transparency is key.
Reasons to Buy
- Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Mielle Organics
- P&G
