Case Study - Arctic Expedition Cruises

This case study looks at the increasing interest behind the niche tourism segment of Arctic Expedition Cruises. It discusses the concept of Arctic expedition cruises and the role of travel industry players and tourism bodies. The case study also discusses the challenges facing Arctic Expedition Cruise Tourism and the impacts it may have as well as the potential benefits associated with Arctic Expedition Cruise Tourism. Finally, this case study looks at insight of Arctic Expedition Cruise tourism consumers and explores key destinations around the world.

Key Highlights

Expedition cruising refers to a way of exploring far-off and remote places that one would not have access to by traditional modes of travel. This niche tourism type boosts the local economy of a destination. According to the Expedition Cruise Network (ECN), expedition cruises are the fastest growing area of the cruise industry. It is also being touted as the hottest travel trend of the year 2023.

Cruise companies can expand their customer base and boost revenue by using social media platforms to advertise their prices, discounts, events, and other offerings. Aside from advertisements, cruise operators are increasingly integrating cutting-edge technologies, such as digital connectivity, smart infrastructure, and artificial intelligence, to improve the overall guest experience.

As per the Consumer Survey Q3 2021, adventure holidays are mostly preferred by Gen Y (Millennials), with 57.61% (3,471) of overall respondents choosing this type of holiday, followed by Gen X with 22.32% of respondents.

1984 was the year when Lindblad Travel became the first company to navigate the Northwest Passage with a commercial vehicle carrying tourists. The last 10 years have seen a steady expansion with hosts of new ships and operators and creation of new sector: luxury expedition. These new entrants offer more avenues for exploration, including helicopters and mini-subs on board.

Reasons to Buy

• Gain an understanding of Arctic Expedition Cruises.
• Recognize the range of the potential challenges and associated opportunities of Arctic Expedition Cruises.
• Gain an understanding of Arctic Expedition Cruise consumers motivations. Gain an understanding of the role of travel industry players and tourism bodies.