The number of live births in France stood at 645,400 in 2023. This is anticipated to decrease by 19.3% during 2023-29. Both the crude birth rate and total fertility rates fell during 2017-23. The GDP of France grew by 0.7% in 2023, while consumer price inflation stood at 5.6%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 1.1% during 2017-23. However, in volume terms, sales dipped in 2023, with the sector contracting at a negative CAGR of 1.7%. Baby milks remained by far the largest category in value terms with over 45% of the baby food sector, followed by baby wet meals & other. Danone, Nestlé, and Groupe Lactalis were the top three companies in 2023. In the same year, Nestlé held the highest value share of the baby drinks category. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2023, accounting for over 70% of overall value sales. The publisher estimates the market for baby food in the country is expected to increase in value terms during 2022-28, at a CAGR of 1.6%.
Market environment: The report provides a comparative analysis of the value and volume shares of France against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in France are compared at regional and global levels.
Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the French baby food sector.
Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & other, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes baby food per capita consumption and expenditure in France, by category. The report provides an analysis of leading manufacturers and brands in the French baby food sector in 2023 and their category shares.
Key Highlights
- Value sales of baby milks grew from EUR535.5 million ($605 million) in 2017 to EUR570.9 million ($583 million) in 2023, registering a CAGR of 1.1% during this period.
- Baby cereals & dry meals volumes decreased from 9.98 million kg in 2017 to 9.33 million kg in 2023, at a negative CAGR of 1.1%.
- Value sales of the baby wet meals & other category rose from EUR508.9 million ($574.9 million) in 2017 to EUR532.8 million ($544.1 million) in 2023, at a CAGR of 0.8%.
- During 2017-23, PCC of baby finger food grew by 10.3%.
- During 2017-23, PCC of baby drinks fell by 62.5%, totaling 0.3kg in 2023.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in France, as part of the global coverage of the sector. It includes an analysis of the following -Market environment: The report provides a comparative analysis of the value and volume shares of France against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in France are compared at regional and global levels.
Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the French baby food sector.
Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & other, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes baby food per capita consumption and expenditure in France, by category. The report provides an analysis of leading manufacturers and brands in the French baby food sector in 2023 and their category shares.
- Production and trade: The report provides an analysis of imports and exports in the French baby food sector.
- Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
- Economic background: The report also provides an outlook on macroeconomic indicators in France, with a detailed summary of the economy and labor market.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of France Compared with Other Leading Countries in Western Europe
- PCC and PCE of France Compared with Global and Western European Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Overview
- France Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Production and Trade
- Imports
- Exports
- Production
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Appendix
- Birth & population trends, 2008-29
- Live births by region, 2013, 2015, 2017, and 2020-22
- Living standard in France, monthly household income, EUR, 2015 and 2018
- Types of fruit juice consumed by babies, 2013
- Types of food first given to babies, 2013
- Organic baby food market, value, 2018
- Live births by age of mother (%), 2004, 2011-13, and 2016-19
- Mean childbearing age, 1995, 2000, and 2011-21
- Number of women of childbearing age by age group, 2014, 2018-21, 2023, and 2027
- Number of working women, million, 2012-18
- Female employment trends by age group, 2011-19
- Activity rate by sex (%), 2012-22
- Women in employment by family situation, 2007, 2009, 2011, and 2013
- Breastfeeding trends, 1995, 1998, 2003, and 2012
- Breastfeeding initiating rates, %, 1972, 1981, 2006-07, 2010, and 2016
- Breastfeeding initiation by region, 2010 and 2016
- Breastfeeding rates at maternity clinics and at one month, by sociodemographic status, 2012
- Breastfeeding rates by age of baby and by sociodemographic status of mother, 2012-13
- Breastfeeding duration by sociodemographic status of mother, 2012-13
- Leading categories (value and volume), 2023
- Baby food: manufacturer shares, value, %, 2017-23
- Baby food: manufacturer shares, volume, %, 2017-23
- Baby food: manufacturer shares by category, %, 2023
- Trends in use of different types of milk, 2005 and 2013
- Use of different types of milk by age of mother, 2013
- Baby milks: SKUs by pack type, 2023
- Baby milks: SKUs by pack size, 2023
- Baby milks: brand price positioning analysis, 2023
- Baby milks: manufacturer shares, value & volume, %, 2017-23
- Baby milks: manufacturer & brand shares, value %, 2017-23
- Baby milks: manufacturer & brand shares, volume %, 2017-23
- Baby cereals & dry meals: SKUs by pack type, 2023
- Baby cereals & dry meals: SKUs by pack size, 2023
- Baby cereals & dry meals: brand price positioning analysis, 2023
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2017-23
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2017-23
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2017-23
- Baby wet meals & other: SKUs by pack type, 2023
- Baby wet meals & other: SKUs by pack size, 2023
- Baby wet meals & other: brand price positioning analysis, 2023
- Baby wet meals & other: manufacturer shares, value & volume, %, 2017-23
- Baby wet meals & other: manufacturer & brand shares, value %, 2017-23
- Baby wet meals & other: manufacturer & brand shares, volume %, 2017-23
- Baby finger food: SKUs by pack type, 2023
- Baby finger food: SKUs by pack size, 2023
- Baby finger food: brand price positioning analysis, 2023
- Baby finger food: manufacturer shares, value & volume, %, 2017-23
- Baby finger food: manufacturer & brand shares, value %, 2017-23
- Baby finger food: manufacturer & brand shares, volume %, 2017-23
- Baby drinks: SKUs by pack type, 2023
- Baby drinks: SKUs by pack size, 2023
- Baby drinks: brand price positioning analysis, 2023
- Baby drinks: manufacturer shares, value & volume, %, 2017-23
- Baby drinks: manufacturer & brand shares, value %, 2017-23
- Baby drinks: manufacturer & brand shares, volume %, 2017-23
- Baby milks & cereals: trends in imports (volume), 2015-22
- Baby milks & cereals: trends in imports (value), 2015-22
- Imports of baby milks & cereals by country of origin (volume), 2020-22
- Imports of baby milks & cereals by country of origin (value), 2020-22
- Other baby food: trends in imports (volume), 2015-22
- Other baby food: trends in imports (value), 2015-22
- Imports of other baby food by country of origin (volume), 2020-22
- Imports of other baby food by country of origin (value), 2020-22
- Baby milks & cereals: trends in exports (volume), 2015-22
- Baby milks & cereals: trends in exports (value), 2015-22
- Exports of baby milks & cereals by country of destination (volume), 2020-22
- Exports of baby milks & cereals by country of destination (value), 2020-22
- Other baby food: trends in exports (volume), 2015-22
- Other baby food: trends in exports (value), 2015-22
- Exports of other baby food by country of destination (volume), 2020-22
- Exports of other baby food by country of destination (value), 2020-22
- Baby food: sales by outlet type, % value, 2017-23
- Baby food: sales by type of food & outlet type, % value, 2023
- Baby food: sales by channel, 2012, 2014, and 2016-17
- Baby population, number of babies (’000), 2008-29
- Baby food: market value, current prices ($ million), 2017-23
- Baby food: market value, constant prices, 2017-23
- Baby food: market volume, million kg, 2017-23
- Baby food: PCE, current prices ($), 2017-23
- Baby food: PCE, constant prices, 2017-23
- Baby food: PCC, kg, 2017-23
- Baby milks: category segmentation, value & volume, 2017-23
- Baby food: market value forecasts, current prices ($ million), 2023-29
- Baby food: market value forecasts, constant prices, 2023-29
- Baby food: market volume forecasts, million kg, 2023-29
- Baby food: PCE forecasts, current prices ($), 2023-29
- Baby food: PCE forecasts, constant prices, 2023-29
- Baby food: PCC forecasts, kg, 2023-29
- Exchange rates: LCU per $, 2017-23
- Exchange rates: LCU per $, 2024-29
- SKUs allocation by product type
- Category definitions
- Terminology definitions
- France’s value and volume shares in the global and the Western European baby food sectors, 2023-28
- France compared with the other leading countries in terms of market share, growth, and competitive landscape
- PCC comparison - France, Western Europe, and global, 2018-28
- PCE comparison - France, Western Europe, and global, 2018-28
- Purchasing criteria for baby food, 2016
- France: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
- France: What is your choice of pack size in the baby care and child care products category?
- France: How likely are you to trust recommendations from a virtual assistant (e.g. using artificial intelligence) to buy baby care and child care products?
- France: How important are each of the following features when deciding to make a purchase?
- Baby food: sector size (value), 2017-23
- Baby food: sector size (volume), 2017-23
- Market size and growth analysis by value and volume, baby food sector, 2017-29
- Baby food: manufacturer shares, value %, 2023
- Baby food: manufacturer shares, volume %, 2023
- Baby food: manufacturer shares by category, % value, 2023
- Market size and growth analysis by value and volume, baby milks category, 2017-29
- Baby milks: PCE & PCC, 2017-23
- Baby milks: PCE & PCC by age group, 2017-23
- Baby milks: segmentation, value, and volume, 2017-23
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017-29
- Baby cereals & dry meals: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby wet meals & other category, 2017-29
- Baby wet meals & other: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby finger food category, 2017-29
- Baby wet meals & other: PCE & PCC, 2017-23
- Market size and growth analysis by value and volume, baby drinks category, 2017-29
- Baby drinks: PCE & PCC, 2017-23
- Share of key distribution channels (in value terms) - baby food, 2023
- Key distribution channel share by category (in value terms), 2023
- GDP at current prices (EUR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Danone
- Nestlé
- Groupe Lactalis
- Sodiaal International
- United Pharmaceuticals
- HiPP
- Savencia
