Opportunities in the Eastern European Household Products Industry

The Eastern European household products industry was valued at $16.1 billion in 2022 and is forecast to record a value CAGR of 10.4% and reach $26.5 billion in 2027. In volume terms, the region is expected post a CAGR of 1.7% during 2022-27 (forecast period). Tissue & hygiene was the largest category in the Eastern European household products industry in 2022, generating sales of $6 billion and a 37.1% share of the overall industry. Textile washing products was the second-leading category, accounting for a 33.1% value share. The top five companies in the Eastern European household products industry together accounted for a value share of 38.3% in 2022. The industry was led by Procter & Gamble, which held a 13.3% share, followed by Henkel and Unilever, with shares of 12% and 5.7%, respectively. The other two leading companies, Reckitt Benckiser Group and S.C. Johnson & Son, accounted for value shares of 4.6% and 2.7%, respectively.

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following -

Market environment: Includes industry size, market size, and growth analysis by category.

High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category, across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries in the Eastern European region, based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.

Country deep dive: Provides overviews, demographic analysis, and key trends across high-potential countries.

Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.

Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing private label penetration in the region.

Distribution analysis: Provides analysis on the leading distribution channels in the Eastern household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; e-retailers; B-2-B supply, cash & carries and warehouse clubs, and others. Others comprises direct sellers, parapharmacies/drugstores, and other retailers.

Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.

Challenges and future outlook: Provides the challenges and outlook pertaining to the Eastern European household products industry.

Select industry metrics: Provides insights on patent filings, job analytics by country and theme, as well as global deals.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates