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The customer data platform market is forecasted to grow by USD 19.02 bn during 2023-2028, accelerating at a CAGR of 32.12% during the forecast period. The report on the customer data platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for personalized customer services in retail industry, increasing focus on customer engagement, and increase in strategic investments by enterprises.
The customer data platform market is segmented as below:
By Deployment
- On-premises
- Cloud based
By End-user
- Large enterprises
- Small and medium size enterprises
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the customer data platform market covers the following areas:
- Customer data platform market sizing
- Customer data platform market forecast
- Customer data platform market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
List of Exhibits
Executive Summary
The publisher recognizes the following companies as the key players in the global customer data platform market: Acquia Inc., Adobe Inc., Amperity Inc., BlueConic Inc., Caliber UX Inc., Cloudera Inc., D4t4 Solutions plc, Lytics Inc., Microsoft Corp., NICE Ltd., Optimove Inc., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Tealium Inc., Teradata Corp., Totango, Twilio Inc., and Leadspace.Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is rising demand for omnichannel platforms.'
According to the report, one of the major drivers for this market is the rising demand for personalized customer services in retail industry.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Acquia Inc.
- Adobe Inc.
- Amperity Inc.
- BlueConic Inc.
- Caliber UX Inc.
- Cloudera Inc.
- D4t4 Solutions plc
- Lytics Inc.
- Microsoft Corp.
- NICE Ltd.
- Optimove Inc.
- Oracle Corp.
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- Tealium Inc.
- Teradata Corp.
- Totango
- Twilio Inc.
- Leadspace
