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Customer Data Platform Market 2024-2028

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    Report

  • 160 Pages
  • January 2024
  • Region: Global
  • TechNavio
  • ID: 5933118
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The customer data platform market is forecasted to grow by USD 19.02 bn during 2023-2028, accelerating at a CAGR of 32.12% during the forecast period. The report on the customer data platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for personalized customer services in retail industry, increasing focus on customer engagement, and increase in strategic investments by enterprises.

The customer data platform market is segmented as below:

By Deployment

  • On-premises
  • Cloud based

By End-user

  • Large enterprises
  • Small and medium size enterprises

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rising demand for omnichannel platforms as one of the prime reasons driving the customer data platform market growth during the next few years. Also, growing use of AI to provide personalized customer services and increasing adoption of automation in global customer data platform market will lead to sizable demand in the market.

The report on the customer data platform market covers the following areas:

  • Customer data platform market sizing
  • Customer data platform market forecast
  • Customer data platform market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer data platform market vendors that include Acquia Inc., Adobe Inc., Amperity Inc., BlueConic Inc., Caliber UX Inc., Cloudera Inc., D4t4 Solutions plc, Lytics Inc., Microsoft Corp., NICE Ltd., Optimove Inc., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Tealium Inc., Teradata Corp., Totango, Twilio Inc., and Leadspace. Also, the customer data platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global customer data platform market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global customer data platform market 2018 - 2022 ($ billion)
4.2 Deployment Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
4.3 End-user Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Deployment
6.1 Market segments
Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
6.2 Comparison by Deployment
Exhibit 32: Chart on Comparison by Deployment
Exhibit 33: Data Table on Comparison by Deployment
6.3 On-premises - Market size and forecast 2023-2028
Exhibit 34: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
6.4 Cloud based - Market size and forecast 2023-2028
Exhibit 38: Chart on Cloud based - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Cloud based - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Cloud based - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Cloud based - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Deployment
Exhibit 42: Market opportunity by Deployment ($ billion)
Exhibit 43: Data Table on Market opportunity by Deployment ($ billion)
7 Market Segmentation by End-user
7.1 Market segments
Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Exhibit 46: Chart on Comparison by End-user
Exhibit 47: Data Table on Comparison by End-user
7.3 Large enterprises - Market size and forecast 2023-2028
Exhibit 48: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
7.4 Small and medium size enterprises - Market size and forecast 2023-2028
Exhibit 52: Chart on Small and medium size enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Small and medium size enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Small and medium size enterprises - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Small and medium size enterprises - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
Exhibit 56: Market opportunity by End-user ($ billion)
Exhibit 57: Data Table on Market opportunity by End-user ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 61: Chart on Geographic comparison
Exhibit 62: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
Exhibit 87: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 103: Market opportunity By Geographical Landscape ($ billion)
Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 105: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 107: Overview on factors of disruption
11.4 Industry risks
Exhibit 108: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 109: Vendors covered
12.2 Market positioning of vendors
Exhibit 110: Matrix on vendor position and classification
12.3 Acquia Inc.
Exhibit 111: Acquia Inc. - Overview
Exhibit 112: Acquia Inc. - Product/Service
Exhibit 113: Acquia Inc. - Key news
Exhibit 114: Acquia Inc. - Key offerings
12.4 Adobe Inc.
Exhibit 115: Adobe Inc. - Overview
Exhibit 116: Adobe Inc. - Business segments
Exhibit 117: Adobe Inc. - Key offerings
Exhibit 118: Adobe Inc. - Segment focus
12.5 Caliber UX Inc.
Exhibit 119: Caliber UX Inc. - Overview
Exhibit 120: Caliber UX Inc. - Product/Service
Exhibit 121: Caliber UX Inc. - Key offerings
12.6 Cloudera Inc.
Exhibit 122: Cloudera Inc. - Overview
Exhibit 123: Cloudera Inc. - Business segments
Exhibit 124: Cloudera Inc. - Key offerings
Exhibit 125: Cloudera Inc. - Segment focus
12.7 D4t4 Solutions plc
Exhibit 126: D4t4 Solutions plc - Overview
Exhibit 127: D4t4 Solutions plc - Product/Service
Exhibit 128: D4t4 Solutions plc - Key offerings
12.8 Leadspace
Exhibit 129: Leadspace - Overview
Exhibit 130: Leadspace - Product/Service
Exhibit 131: Leadspace - Key offerings
12.9 Microsoft Corp.
Exhibit 132: Microsoft Corp. - Overview
Exhibit 133: Microsoft Corp. - Business segments
Exhibit 134: Microsoft Corp. - Key news
Exhibit 135: Microsoft Corp. - Key offerings
Exhibit 136: Microsoft Corp. - Segment focus
12.10 NICE Ltd.
Exhibit 137: NICE Ltd. - Overview
Exhibit 138: NICE Ltd. - Business segments
Exhibit 139: NICE Ltd. - Key news
Exhibit 140: NICE Ltd. - Key offerings
Exhibit 141: NICE Ltd. - Segment focus
12.11 Oracle Corp.
Exhibit 142: Oracle Corp. - Overview
Exhibit 143: Oracle Corp. - Business segments
Exhibit 144: Oracle Corp. - Key news
Exhibit 145: Oracle Corp. - Key offerings
Exhibit 146: Oracle Corp. - Segment focus
12.12 Salesforce Inc.
Exhibit 147: Salesforce Inc. - Overview
Exhibit 148: Salesforce Inc. - Product/Service
Exhibit 149: Salesforce Inc. - Key news
Exhibit 150: Salesforce Inc. - Key offerings
12.13 SAP SE
Exhibit 151: SAP SE - Overview
Exhibit 152: SAP SE - Business segments
Exhibit 153: SAP SE - Key news
Exhibit 154: SAP SE - Key offerings
Exhibit 155: SAP SE - Segment focus
12.14 SAS Institute Inc.
Exhibit 156: SAS Institute Inc. - Overview
Exhibit 157: SAS Institute Inc. - Product/Service
Exhibit 158: SAS Institute Inc. - Key news
Exhibit 159: SAS Institute Inc. - Key offerings
12.15 Tealium Inc.
Exhibit 160: Tealium Inc. - Overview
Exhibit 161: Tealium Inc. - Product/Service
Exhibit 162: Tealium Inc. - Key offerings
12.16 Teradata Corp.
Exhibit 163: Teradata Corp. - Overview
Exhibit 164: Teradata Corp. - Business segments
Exhibit 165: Teradata Corp. - Key offerings
Exhibit 166: Teradata Corp. - Segment focus
12.17 Twilio Inc.
Exhibit 167: Twilio Inc. - Overview
Exhibit 168: Twilio Inc. - Product/Service
Exhibit 169: Twilio Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 170: Inclusions checklist
Exhibit 171: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 172: Currency conversion rates for US$
13.4 Research methodology
Exhibit 173: Research methodology
Exhibit 174: Validation techniques employed for market sizing
Exhibit 175: Information sources
13.5 List of abbreviations
Exhibit 176: List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Vendor Market Positioning
Exhibits 10: Parent market
Exhibits 11: Market Characteristics
Exhibits 12: Offerings of vendors included in the market definition
Exhibits 13: Market segments
Exhibits 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 18: Historic Market Size - Data Table on global customer data platform market 2018 - 2022 ($ billion)
Exhibits 19: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
Exhibits 20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits 23: Five forces analysis - Comparison between 2023 and 2028
Exhibits 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 29: Chart on Market condition - Five forces 2023 and 2028
Exhibits 30: Chart on Deployment - Market share 2023-2028 (%)
Exhibits 31: Data Table on Deployment - Market share 2023-2028 (%)
Exhibits 32: Chart on Comparison by Deployment
Exhibits 33: Data Table on Comparison by Deployment
Exhibits 34: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
Exhibits 35: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
Exhibits 36: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits 37: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits 38: Chart on Cloud based - Market size and forecast 2023-2028 ($ billion)
Exhibits 39: Data Table on Cloud based - Market size and forecast 2023-2028 ($ billion)
Exhibits 40: Chart on Cloud based - Year-over-year growth 2023-2028 (%)
Exhibits 41: Data Table on Cloud based - Year-over-year growth 2023-2028 (%)
Exhibits 42: Market opportunity by Deployment ($ billion)
Exhibits 43: Data Table on Market opportunity by Deployment ($ billion)
Exhibits 44: Chart on End-user - Market share 2023-2028 (%)
Exhibits 45: Data Table on End-user - Market share 2023-2028 (%)
Exhibits 46: Chart on Comparison by End-user
Exhibits 47: Data Table on Comparison by End-user
Exhibits 48: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits 49: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits 50: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits 51: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits 52: Chart on Small and medium size enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits 53: Data Table on Small and medium size enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits 54: Chart on Small and medium size enterprises - Year-over-year growth 2023-2028 (%)
Exhibits 55: Data Table on Small and medium size enterprises - Year-over-year growth 2023-2028 (%)
Exhibits 56: Market opportunity by End-user ($ billion)
Exhibits 57: Data Table on Market opportunity by End-user ($ billion)
Exhibits 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 61: Chart on Geographic comparison
Exhibits 62: Data Table on Geographic comparison
Exhibits 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 65: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 77: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 85: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 86: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 87: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 88: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 89: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 90: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 93: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 94: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 97: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 103: Market opportunity By Geographical Landscape ($ billion)
Exhibits 104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 105: Impact of drivers and challenges in 2023 and 2028
Exhibits 106: Overview on Criticality of inputs and Factors of differentiation
Exhibits 107: Overview on factors of disruption
Exhibits 108: Impact of key risks on business
Exhibits 109: Vendors covered
Exhibits 110: Matrix on vendor position and classification
Exhibits 111: Acquia Inc. - Overview
Exhibits 112: Acquia Inc. - Product/Service
Exhibits 113: Acquia Inc. - Key news
Exhibits 114: Acquia Inc. - Key offerings
Exhibits 115: Adobe Inc. - Overview
Exhibits 116: Adobe Inc. - Business segments
Exhibits 117: Adobe Inc. - Key offerings
Exhibits 118: Adobe Inc. - Segment focus
Exhibits 119: Caliber UX Inc. - Overview
Exhibits 120: Caliber UX Inc. - Product/Service
Exhibits 121: Caliber UX Inc. - Key offerings
Exhibits 122: Cloudera Inc. - Overview
Exhibits 123: Cloudera Inc. - Business segments
Exhibits 124: Cloudera Inc. - Key offerings
Exhibits 125: Cloudera Inc. - Segment focus
Exhibits 126: D4t4 Solutions plc - Overview
Exhibits 127: D4t4 Solutions plc - Product/Service
Exhibits 128: D4t4 Solutions plc - Key offerings
Exhibits 129: Leadspace - Overview
Exhibits 130: Leadspace - Product/Service
Exhibits 131: Leadspace - Key offerings
Exhibits 132: Microsoft Corp. - Overview
Exhibits 133: Microsoft Corp. - Business segments
Exhibits 134: Microsoft Corp. - Key news
Exhibits 135: Microsoft Corp. - Key offerings
Exhibits 136: Microsoft Corp. - Segment focus
Exhibits 137: NICE Ltd. - Overview
Exhibits 138: NICE Ltd. - Business segments
Exhibits 139: NICE Ltd. - Key news
Exhibits 140: NICE Ltd. - Key offerings
Exhibits 141: NICE Ltd. - Segment focus
Exhibits 142: Oracle Corp. - Overview
Exhibits 143: Oracle Corp. - Business segments
Exhibits 144: Oracle Corp. - Key news
Exhibits 145: Oracle Corp. - Key offerings
Exhibits 146: Oracle Corp. - Segment focus
Exhibits 147: Salesforce Inc. - Overview
Exhibits 148: Salesforce Inc. - Product/Service
Exhibits 149: Salesforce Inc. - Key news
Exhibits 150: Salesforce Inc. - Key offerings
Exhibits 151: SAP SE - Overview
Exhibits 152: SAP SE - Business segments
Exhibits 153: SAP SE - Key news
Exhibits 154: SAP SE - Key offerings
Exhibits 155: SAP SE - Segment focus
Exhibits 156: SAS Institute Inc. - Overview
Exhibits 157: SAS Institute Inc. - Product/Service
Exhibits 158: SAS Institute Inc. - Key news
Exhibits 159: SAS Institute Inc. - Key offerings
Exhibits 160: Tealium Inc. - Overview
Exhibits 161: Tealium Inc. - Product/Service
Exhibits 162: Tealium Inc. - Key offerings
Exhibits 163: Teradata Corp. - Overview
Exhibits 164: Teradata Corp. - Business segments
Exhibits 165: Teradata Corp. - Key offerings
Exhibits 166: Teradata Corp. - Segment focus
Exhibits 167: Twilio Inc. - Overview
Exhibits 168: Twilio Inc. - Product/Service
Exhibits 169: Twilio Inc. - Key offerings
Exhibits 170: Inclusions checklist
Exhibits 171: Exclusions checklist
Exhibits 172: Currency conversion rates for US$
Exhibits 173: Research methodology
Exhibits 174: Validation techniques employed for market sizing
Exhibits 175: Information sources
Exhibits 176: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global customer data platform market: Acquia Inc., Adobe Inc., Amperity Inc., BlueConic Inc., Caliber UX Inc., Cloudera Inc., D4t4 Solutions plc, Lytics Inc., Microsoft Corp., NICE Ltd., Optimove Inc., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Tealium Inc., Teradata Corp., Totango, Twilio Inc., and Leadspace.

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is rising demand for omnichannel platforms.'

According to the report, one of the major drivers for this market is the rising demand for personalized customer services in retail industry.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Acquia Inc.
  • Adobe Inc.
  • Amperity Inc.
  • BlueConic Inc.
  • Caliber UX Inc.
  • Cloudera Inc.
  • D4t4 Solutions plc
  • Lytics Inc.
  • Microsoft Corp.
  • NICE Ltd.
  • Optimove Inc.
  • Oracle Corp.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • Tealium Inc.
  • Teradata Corp.
  • Totango
  • Twilio Inc.
  • Leadspace