The report on the global malt whiskey market provides qualitative and quantitative analysis for the period from 2021-2030. The global malt whiskey market was valued at USD 4.47 billion in 2022 and is expected to reach USD 6.75 billion in 2030, with a CAGR of 4.64% during the forecast period 2023-2030. The study on malt whiskey market covers the analysis of the leading geographies such as North America, Europe, Asia Pacific, and RoW for the period of 2021-2030.
The malt whiskey market is a global industry that encompasses the production, distribution, and consumption of malt whiskey. It encompasses a diverse range of products, including single malt whiskeys, blended malt whiskeys, and grain whiskeys. The market is driven by several factors, including rising disposable incomes, increasing urbanization, and growing consumer preference for premium alcoholic beverages. Additionally, the surge in cocktail and mixology enthusiasm has fueled a consumer exploration of diverse whiskey types, propelling a heightened demand for malt whiskey. This trend reflects a growing appreciation for the nuanced flavors and complexities that malt whiskey brings to crafted cocktails. As consumers seek unique and premium drinking experiences, malt whiskey, with its distinct characteristics and rich heritage, stands out as a preferred choice in the dynamic landscape of contemporary spirits and mixology.
Scotch whisky is the most premium type of malt whisky, and it is becoming increasingly popular among consumers. This is due to its complex flavor profile and its association with luxury and prestige. Additionally, Scotch whisky is a global brand, and it is being exported to new markets around the world. For instance, as per the Scotch Whisky Association, Scotch whisky's worldwide exports reached USD 7.43 billion in 2022, marking a remarkable 37 percent surge compared to the previous year. This surge is a key factor contributing to the expansion of sales within the segment. As consumer preferences evolve, the versatility of Scotch whiskey in cocktails and its association with luxury continue to drive its remarkable growth within the malt whiskey market. This trajectory suggests a sustained and vibrant future for Scotch whiskey in the dynamic landscape of spirits.
North America has a long and rich history of whisky production, dating back to the colonial era. This has led to the development of a strong whisky culture in the region. Consumers in North America have a relatively high disposable income, which allows them to spend more money on premium spirits such as malt whisky. The craft spirits movement has been gaining momentum in North America in recent years, and this has led to an increased interest in malt whisky. The United States stands as the world's foremost consumer of malt whiskey, with sales totaling USD 1,269.73 million in 2022, according to the Scotch Whisky Association. This marks a notable 335 year-on-year increase from USD 1,065.66 million in 2021. Consequently, North America maintains the predominant market share in the malt whiskey sector.
1. Key Opinion Leaders
2. Internal and External subject matter experts
3. Professionals and participants from the industry
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/country managers
5. Vice President level executives.
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies
2. Complete coverage of all the segments in the malt whiskey market to analyze the trends, developments in the global market and forecast of market size up to 2030.
3. Comprehensive analysis of the companies operating in the global malt whiskey market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.
The malt whiskey market is a global industry that encompasses the production, distribution, and consumption of malt whiskey. It encompasses a diverse range of products, including single malt whiskeys, blended malt whiskeys, and grain whiskeys. The market is driven by several factors, including rising disposable incomes, increasing urbanization, and growing consumer preference for premium alcoholic beverages. Additionally, the surge in cocktail and mixology enthusiasm has fueled a consumer exploration of diverse whiskey types, propelling a heightened demand for malt whiskey. This trend reflects a growing appreciation for the nuanced flavors and complexities that malt whiskey brings to crafted cocktails. As consumers seek unique and premium drinking experiences, malt whiskey, with its distinct characteristics and rich heritage, stands out as a preferred choice in the dynamic landscape of contemporary spirits and mixology.
Scotch whisky is the most premium type of malt whisky, and it is becoming increasingly popular among consumers. This is due to its complex flavor profile and its association with luxury and prestige. Additionally, Scotch whisky is a global brand, and it is being exported to new markets around the world. For instance, as per the Scotch Whisky Association, Scotch whisky's worldwide exports reached USD 7.43 billion in 2022, marking a remarkable 37 percent surge compared to the previous year. This surge is a key factor contributing to the expansion of sales within the segment. As consumer preferences evolve, the versatility of Scotch whiskey in cocktails and its association with luxury continue to drive its remarkable growth within the malt whiskey market. This trajectory suggests a sustained and vibrant future for Scotch whiskey in the dynamic landscape of spirits.
North America has a long and rich history of whisky production, dating back to the colonial era. This has led to the development of a strong whisky culture in the region. Consumers in North America have a relatively high disposable income, which allows them to spend more money on premium spirits such as malt whisky. The craft spirits movement has been gaining momentum in North America in recent years, and this has led to an increased interest in malt whisky. The United States stands as the world's foremost consumer of malt whiskey, with sales totaling USD 1,269.73 million in 2022, according to the Scotch Whisky Association. This marks a notable 335 year-on-year increase from USD 1,065.66 million in 2021. Consequently, North America maintains the predominant market share in the malt whiskey sector.
Report Findings
1) Drivers
- Growing consumer interest in premium and craft spirits fuels the malt whiskey market.
- The growing popularity of cocktails and mixology inspires consumers to explore different whiskey varieties, driving demand for malt whiskey.
2) Restraints
- Regulatory challenges and high production costs pose barriers to the malt whiskey market's expansion.
3) Opportunities
- Increasing global demand for unique flavor profiles creates opportunities for innovation and market diversification in the malt whiskey segment.
Research Methodology
A) Primary Research
The primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include1. Key Opinion Leaders
2. Internal and External subject matter experts
3. Professionals and participants from the industry
The primary research respondents typically include
1. Executives working with leading companies in the market under review2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/country managers
5. Vice President level executives.
B) Secondary Research
Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.The secondary sources of the data typically include
1. Company reports and publications2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies
Segment Covered
The global malt whiskey market is segmented on the basis of type, age of malt whiskey, price range, and distribution channel.The Global Malt Whiskey Market by Type
- Scotch Whiskey
- Irish Whiskey
- American Whiskey
- Canadian Whiskey
- Japanese Whiskey
The Global Malt Whiskey Market by Age of Malt Whiskey
- Less than 12 years
- 12 to 18 years
- More than 18 years
The Global Malt Whiskey Market by Price Range
- Premium
- Mid-range
- Economy
The Global Malt Whiskey Market by Distribution Channel
- Bars, Restaurants, and Pubs
- Supermarkets/Hypermarkets
- Liquor Shops
Company Profiles
The companies covered in the report include
- Pernod Ricard
- Alliance Global Group, Inc.
- Brown‑Forman
- Edrington
- Diageo
- ASAHI GROUP HOLDINGS, LTD.
- SUNTORY HOLDINGS LIMITED
- Rémy Cointreau
- Davide Campari
- Paul John Whisky
What does this Report Deliver?
1. Comprehensive analysis of the global as well as regional markets of the malt whiskey market.2. Complete coverage of all the segments in the malt whiskey market to analyze the trends, developments in the global market and forecast of market size up to 2030.
3. Comprehensive analysis of the companies operating in the global malt whiskey market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.
Table of Contents
Chapter 1. Preface
Chapter 2. Executive Summary
Chapter 3. Global Malt Whiskey Market Overview
Chapter 5. Company Profiles and Competitive Landscape
Chapter 6. Global Malt Whiskey Market by Type
Chapter 7. Global Malt Whiskey Market by Age of Malt Whiskey
Chapter 8. Global Malt Whiskey Market by Price Range
Chapter 9. Global Malt Whiskey Market by Distribution Channel
Chapter 10. Global Malt Whiskey Market by Region 2023-2030
Companies Mentioned
- Pernod Ricard
- Alliance Global Group, Inc.
- Brown‑Forman
- Edrington
- Diageo
- ASAHI GROUP HOLDINGS, LTD.
- SUNTORY HOLDINGS LIMITED
- Rémy Cointreau
- Davide Campari
- Paul John Whisky