Nachos Market Report 2026

The nachos market size has grown strongly in recent years. It will grow from $1.9 billion in 2025 to $2.02 billion in 2026 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to expansion of fast food and casual dining culture, rising consumption of convenience snacks, growth of cinema and entertainment food sales, increasing penetration of western cuisine, availability of diverse tortilla chip products.

The nachos market size is expected to see strong growth in the next few years. It will grow to $2.7 billion in 2030 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to growing demand for clean-label snack products, rising preference for plant-based and vegan toppings, expansion of home snacking occasions, increasing influence of digital food delivery platforms, growing experimentation with regional flavors. Major trends in the forecast period include increasing demand for customizable nacho variants, rising popularity of premium and gourmet nachos, growing adoption of healthier baked nachos, expansion of online and direct-to-consumer sales, increased innovation in flavor and topping combinations.

The rising demand for convenience foods is expected to drive the growth of the nacho market in the coming years. Convenience foods are defined as pre-packaged or pre-prepared food items that are designed for quick and easy consumption or preparation. Nachos are widely consumed as a convenience food due to their ease of preparation, versatility, and suitability for quick snacks or casual dining occasions. For example, in July 2023, data published by Food and Drinks Malaysia by SIAL Group, a Malaysia-based food and beverage exhibition organizer, indicated that the convenience food sector recorded a 3% increase in volume in 2023 and is projected to reach 7,829.2 kg by 2027. Additionally, convenience food revenue in Malaysia totaled US$31.84 billion in 2022 and is forecast to grow at a rate of 5.49% between 2022 and 2027. As a result, the expanding demand for convenience foods is contributing to the growth of the nacho market.

Major companies in the nachos market are concentrating on creating tastier products to cater to larger customer bases, drive more sales, and increase revenue. Tastier nachos are characterized by their flavorful combinations, featuring Mexican-style tortilla chips topped with cheese or cheese sauce along with various other toppings. For example, in March 2024, Frito-Lay, a US-based subsidiary of PepsiCo that produces, markets, and sells corn chips, potato chips, and other snack foods, launched new products and flavors, including the Flamin’ Hot series and Nacho Tiny Tacos. These offerings are designed to attract adventurous, spice-loving consumers. This innovation reflects a broader trend in snacking, where spicy, global flavors have become increasingly popular, particularly among younger consumers.

In April 2025, Subway IP LLC, a US-based restaurant operator, partnered with Doritos to co-develop and promote the limited-time Doritos Footlong Nachos along with a rewards-based free-trial campaign. Through this collaboration, Subway aims to increase customer traffic and strengthen menu innovation by combining its freshly prepared ingredients with the distinctive, cheesy crunch of Doritos chips in a co-branded, limited-time offering. Doritos is a US-based tortilla chip brand under Frito-Lay North America, known for its boldly flavored ready-to-eat snack products.

Major companies operating in the nachos market are Frito-Lay Inc., Grupo Bimbo S.A.B. de C.V., Conagra Brands Inc., Arca Continental S.A.B. de C.V., RW Garcia Co. Inc., Juanita's Foods, Xochitl Inc., Ricos Products Co. Inc., Late July Snacks LLC, Pringles S.A.R.L., Fuletra Snacks Pvt. Ltd., Greendot Health Foods Pvt. Ltd., Orenda Foods Pvt. Ltd., Live Better Brands LLC, Nacho King, Vans International Foods Inc., Que Pasa Mexican Foods Ltd., Bajo Foods Pvt. Ltd., Masafrica Corn Flour Pty Ltd., Recorn Foods Pvt. Ltd., Gringos Nacho Factory.

North America was the largest region in the nachos market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nachos market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the nachos market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The nachos market consists of sales of tortilla chips, salsas and dips, jalapenos, gluten-free macho nachos, and dessert nachos. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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