Nachos Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The nachos market size has grown strongly in recent years. It will grow from $1.79 billion in 2024 to $1.92 billion in 2025 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to cultural trends and popularity, casual dining and fast food culture, diverse flavor innovations, cinematic and sporting event popularity, snacking culture.

The nachos market size is expected to see strong growth in the next few years. It will grow to $2.52 billion in 2029 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to healthier alternatives and ingredients, plant-based and specialty nachos, e-commerce and home delivery services, global fusion flavors, focus on authenticity. Major trends in the forecast period include flavor innovation, healthy and specialty ingredients, global fusion and regional variation, premium and gourmet nacho offerings, plant-based and vegan nacho options.

The anticipated rise in demand for convenience foods is poised to drive the growth of the nacho market in the foreseeable future. Convenience foods encompass pre-packaged or pre-cooked items designed for quick and easy consumption or preparation. Nachos, recognized for their simplicity, adaptability, and suitability for quick snacks or casual occasions, have become a popular choice in the convenience food sector. As reported by Food and Drinks Malaysia by SAIL Group in July 2023, the convenience food sector witnessed a 3% increase in volume, projecting a volume of 7,829.2 kg by 2027, with Malaysia's convenience food revenue expected to reach US$31.84 billion in 2022 and forecasted to grow by 5.49% during 2022-2027. Consequently, the rising demand for convenience foods is a key driver propelling the growth of the nacho market.

The rising popularity of Mexican restaurants is anticipated to drive the growth of the nachos market in the future. Mexican restaurants are dining establishments that focus on serving Mexican cuisine. Including nachos on the menus of these restaurants can enhance overall appeal, boost customer satisfaction, and increase profitability. This versatile and beloved dish can help Mexican establishments thrive by attracting a diverse clientele and showcasing Mexican culinary culture. For example, in July 2023, The Chef’s Store, a US-based supplier of restaurant equipment and supplies, reported that there were 49,365 Mexican restaurant establishments in the US in 2023, reflecting a 2.4% increase from 2022. Thus, the growing demand for Mexican restaurants is contributing to the expansion of the nachos market.

Major companies in the nachos market are concentrating on creating tastier products to cater to larger customer bases, drive more sales, and increase revenue. Tastier nachos are characterized by their flavorful combinations, featuring Mexican-style tortilla chips topped with cheese or cheese sauce along with various other toppings. For example, in March 2024, Frito-Lay, a US-based subsidiary of PepsiCo that produces, markets, and sells corn chips, potato chips, and other snack foods, launched new products and flavors, including the Flamin’ Hot series and Nacho Tiny Tacos. These offerings are designed to attract adventurous, spice-loving consumers. This innovation reflects a broader trend in snacking, where spicy, global flavors have become increasingly popular, particularly among younger consumers.

In July 2022, Eagle Family Foods Group LLC, an investment portfolio firm of Kelso & Company LLC, acquired the Sell Helper and Suddenly Salad Businesses of General Mills Inc. for $610 million. This acquisition enables Eagle Family Foods Group to expand its retail presence by incorporating meals and sides into its existing snack and baking operations. General Mills Inc., a major player in the food processing industry, produces nachos through its Old El Paso brand.

Major companies operating in the nachos market report are Nestle SA, Frito-Lay Inc., Grupo Bimbo S.A.B. de C.V., Conagra Brands Inc., Arca Continental S.A.B. de C.V., Regulas Agro-Organic Pvt Ltd., RW Garcia Co. Inc., Juanita's Foods, On The Border Mexican Grill & Cantina, Xochitl Inc., Ricos Products Co. Inc., Late July Snacks LLC, Pringles S.A.R.L., Fuletra Snacks Pvt. Ltd., Greendot Health Foods Pvt. Ltd., Orenda Foods Pvt. Ltd., Live Better Brands LLC, Nacho King, E-myth Worldwide Inc., Vans International Foods Inc., Que Pasa Mexican Foods Ltd., Bajo Foods Pvt. Ltd., Masafrica Corn Flour Pty Ltd., Recorn Foods Pvt. Ltd., Gringos Nacho Factory.

North America was the largest region in the nachos market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nachos market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nachos market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The nachos market consists of sales of tortilla chips, salsas and dips, jalapenos, gluten-free macho nachos, and dessert nachos. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Nachos are a popular snack or appetizer consisting of tortilla chips, typically topped with a variety of ingredients such as cheese, meat, beans, veggies, and sauces. Nachos can be customized according to personal preferences, and the choice of toppings can vary widely based on regional and individual tastes.

The main types of nachos are fried and baked. Fried nachos are prepared by submerging the food items in hot oil or fat until they become crispy and golden brown. Nachos are available through various distribution channels, including hypermarkets and supermarkets, departmental stores, online retail, and others. They are enjoyed by individuals at restaurants and households alike.

The nachos market research report is one of a series of new reports that provides nachos market statistics, including the nachos industry global market size, regional shares, competitors with nachos market share, detailed nachos market segments, market trends and opportunities, and any further data you may need to thrive in the nachos industry. This nachos market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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