Text-to-Video AI Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The text-to-video ai market size has grown exponentially in recent years. It will grow from $0.31 billion in 2024 to $0.4 billion in 2025 at a compound annual growth rate (CAGR) of 29.5%. The growth in the historic period can be attributed to increased demand for visual content, rise of social media, accessibility features, entertainment industry demand, user engagement enhancement.

The text-to-video ai market size is expected to see exponential growth in the next few years. It will grow to $1.18 billion in 2029 at a compound annual growth rate (CAGR) of 30.9%. The growth in the forecast period can be attributed to multilingual capabilities, expansion of online learning, real-time video generation, enhanced facial expression recognition, enhanced visual realism and quality. Major trends in the forecast period include integration with voice and speech synthesis, integration with content management systems, ai ethics and responsible ai practices, cross-platform compatibility, collaboration with virtual reality (VR).

The anticipated surge in the usage of video content across various domains is poised to drive the expansion of the text-to-video AI market in the future. Video content, encompassing visual material presented in a video format, serves diverse purposes such as entertainment, education, marketing, communication, and information dissemination. Text-to-video AI technology plays a pivotal role in swiftly converting text-based content into video format. This technology stands as a valuable asset for content creators and businesses seeking to augment their video content strategy. Notably, as indicated by a survey conducted by Wyzowl, a UK-based video marketing agency and software company in February 2023, the adoption of video content marketing by businesses has surged to 91%, witnessing a notable increase from the 86% usage rate observed in 2022. Therefore, the escalating utilization of video content is anticipated to propel the growth of the text-to-video AI market.

The escalating utilization of social media platforms is expected to be a driving force behind the burgeoning growth of the text-to-video AI market. Social media platforms, serving as online digital arenas facilitating the creation, sharing, and interaction of user-generated content, have emerged as ideal mediums for sharing Text-to-Video AI-generated content. These platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, provide a direct avenue for content creators and businesses to reach a broad audience with their video content. For instance, data presented by the Search Engine Journal in July 2023 indicates a notable increase of 150 million more social media users between April 2022 and April 2023, marking a 3.2% year-over-year rise. Currently, there are 4.8 billion social media users globally, constituting 59.9% of the global population and encompassing 92.7% of all internet users. Thus, the escalating usage of social media platforms is expected to significantly drive the growth of the text-to-video market.

Prominent entities within the text-to-video AI market are actively developing innovative AI technologies, such as Make-A-Video, aimed at simplifying video creation and enhancing the accessibility of video content. Make-A-Video represents a novel AI system enabling users to transform text prompts into concise, high-quality video clips. For instance, Meta Platforms, Inc., a US-based technology company, introduced Make-A-Video in September 2022. This pioneering AI technology is based on generative AI research, utilizing paired text-image data and video footage to comprehend visual and motion aspects of the world. It empowers creators by translating brief text descriptions into vibrant and distinctive videos, encompassing vivid colors, characters, and scenes. Employing a fusion of natural language processing (NLP) and computer vision, Make-A-Video facilitates the generation of videos from textual descriptions, streamlining the video creation process for users.

In October 2024, Panopto, a US-based software company, acquired Elai for an undisclosed amount. This acquisition allows Panopto to strengthen its video management capabilities and expand its offerings in enterprise learning solutions. By integrating Elai’s AI-driven video creation technologies, Panopto aims to enhance the user experience and provide more advanced features for its clients. Elai, an Estonian-based technology company, is known for its innovative approach to AI-powered video generation, which will further improve Panopto's ability to deliver cutting-edge solutions for video content creation and learning. This move highlights Panopto's strategy to enhance its position in the enterprise video platform market.

Major companies operating in the text-to-video ai market report are Google LLC, Alibaba Group Holding Limited, Meta Platforms Inc., International Business Machines Corporation (IBM), Baidu Inc., VistaCreate, Vimeo Inc., Animaker Inc., Vedia AI, Vyond Inc., Animoto Inc., Powtoon Ltd., Movio Ltd., Ezoic Inc., Creatopy, Synthesia, Renderforest, De-identification Ltd., Wideo Inc., Wavve, Videolicious Inc., Biteable, Wochit Inc., Raw Shorts, Clipchamp, DeepBrain AI, Moovly, Designs-ai.

North America was the largest region in the text-to-video AI market in 2024. The regions covered in the text-to-video ai market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the text-to-video ai market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The text-to-video AI market consists of revenues earned by entities by providing text-to-video AI services such automated video generation, content customization, voiceover integration, localization, script import, text-to-speech conversion services, and video marketing services. The market value includes the value of related goods sold by the service provider or included within the service offering. The text-to-video AI market also includes sales of video content creation tools such as lumen5, powtoon, and ani maker, which are used in providing text-to-video AI services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Text-to-video AI is an innovative technology utilizing artificial intelligence and natural language processing to automatically generate engaging video content from textual input. This transformative tool finds applications across diverse industries by seamlessly converting textual content into captivating video presentations.

The key components of text-to-video AI encompass software and services. Software denotes a collection of computer programs, data, and instructions enabling a computer system to perform specific operations or functions. Text-to-video AI software plays a crucial role in automatically converting text-based content into video format, employing AI and visual elements to craft compelling multimedia presentations. These solutions are deployed in both cloud and on-premises modes, catering to the needs of large enterprises and small and medium-sized enterprises across various sectors, including education, food and beverage, media and entertainment, fashion and beauty, retail and e-commerce, healthcare, travel and hospitality, real estate, and more.

The text-to-video AI market research report is one of a series of new reports that provides text-to-video AI market statistics, including text-to-video AI industry global market size, regional shares, competitors with a text-to-video AI market share, detailed text-to-video AI market segments, market trends and opportunities, and any further data you may need to thrive in the text-to-video AI industry. This text-to-video AI market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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