Car Subscription Market Report 2026

The car subscription market size has grown exponentially in recent years. It will grow from $10.45 billion in 2025 to $13.6 billion in 2026 at a compound annual growth rate (CAGR) of 30.1%. The growth in the historic period can be attributed to changing consumer preferences away from ownership, growth of urban mobility needs, expansion of car-sharing and rental services, increasing digital payment adoption, early entry of OEM-led subscription programs.

The car subscription market size is expected to see exponential growth in the next few years. It will grow to $39.86 billion in 2030 at a compound annual growth rate (CAGR) of 30.9%. The growth in the forecast period can be attributed to increasing demand for flexible mobility solutions, rising integration of electric vehicles into subscription fleets, expansion of corporate mobility programs, growing adoption of data-driven pricing models, increasing partnerships between oems and mobility platforms. Major trends in the forecast period include increasing adoption of flexible vehicle access models, rising demand for short-term mobility subscriptions, growing integration of digital subscription platforms, expansion of ev-focused subscription fleets, enhanced focus on usage-based pricing models.

The increasing popularity of car-sharing and ride-hailing services is projected to drive the growth of the car subscription market in the future. Car sharing is a rental model in which individuals can borrow vehicles for short durations, often by the hour, while ride-hailing involves using a smartphone app to request a local driver to transport individuals to specific destinations. Car subscriptions are integrated into these services, offering members a more affordable, flexible, and convenient means of accessing vehicles. For example, in March 2024, CoMoUK, a UK-based charity, reported that membership in car clubs reached 798,814, up from 767,899 in March 2023, indicating an increase of 342,233 members. Therefore, the rising popularity of car-sharing and ride-hailing services is fueling the growth of the car subscription market.

Major companies operating in the car subscription market are concentrating on the development of digital vehicle subscription platforms, including car subscription services, to improve customer convenience, flexibility, and cost predictability in mobility. Car subscription services are usage-based mobility models that enable customers to use vehicles through a single monthly payment that typically includes insurance, maintenance, and other ownership-related services, while offering features such as flexible contract terms, digital onboarding, and streamlined vehicle access. For example, in November 2024, Hyundai Connected Mobility, a Germany-based mobility services company, introduced Mocean Subscription, a car subscription service aimed at offering flexible access to Hyundai vehicles without long-term ownership obligations, incorporating all-inclusive monthly pricing, digital subscription management, and options to modify or cancel subscriptions on short notice. Mocean Subscription enhances customer convenience, simplifies vehicle ownership processes, and supports adaptable mobility usage.

In July 2023, Sixt SE, a prominent mobility services provider headquartered in Germany, completed the acquisition of Renti Plus for an undisclosed sum. This strategic acquisition empowers Sixt to assume control and augment its existing fleet with over 100 vehicles previously operated by Renti Plus. The collaboration expands the accessibility of the Sixt Plus service while enhancing the customer experience through the integration of Renti Plus' established car subscription platform. Renti Plus, based in Latvia, specializes in offering car subscription services, and this acquisition allows Sixt to further consolidate its market presence and improve its service offerings within the car subscription domain.

Major companies operating in the car subscription market are Volkswagen AG, Toyota Motor Corp., BMW AG, Mercedes-Benz Group AG, Hyundai Motor Co., Nissan Motor Co. Ltd., Porsche AG, Volvo Car Corporation, Cox Enterprises Inc., Jaguar Land Rover Limited, Hertz Global Holdings Inc., Lyft Inc., Tata Motors Limited, Sixt SE, Onto Ltd., ZoomCar, Carly Holdings Limited, Canoo Inc., OpenRoad Auto Group, Clutch Technologies LLC, Facedrive Inc., Wagonex Limited, Cluno GmbH, Carvolution, MylesCar.

North America was the largest region in the car subscription market in 2025. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the car subscription market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the car subscription market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The car subscription market includes revenues earned by entities by providing alternative to traditional car ownership, leasing, or renting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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