Dirt Bike Global Market Report 2024

The dirt bike market size has grown strongly in recent years. It will grow from $7.66 billion in 2023 to $8.24 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The growth observed during the historic period can be attributed to several factors, including the popularity of off-road recreation trends, the influence of motorsports and racing culture, the appeal to youth and entry-level riders, the embrace of outdoor lifestyle and exploration, and the evolution of trail riding activities. These elements collectively contributed to the expansion witnessed in the past.

The dirt bike market size is expected to see strong growth in the next few years. It will grow to $10.54 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The anticipated growth in the forecast period can be attributed to several key drivers, including the emphasis on sustainable and eco-friendly riding practices, the rise of electric dirt bikes, the intersection of adventure tourism and dirt biking, innovations in lightweight design, and the impact of digital platforms in community building within the dirt biking enthusiast community. Notable trends expected in the forecast period include an increased focus on safety and the integration of rider assistance systems, the expansion of youth and entry-level models to attract new riders, the adoption of sustainable manufacturing practices, the continuous evolution of off-road riding experiences, and the expansion of the global market, particularly in emerging economies. These trends collectively contribute to the projected growth in the dirt biking industry in the coming period.

The escalating trend of adventure tourism is anticipated to significantly drive the growth of the dirt bike market in the coming years. Adventure tourism involves travelers seeking thrilling and physically demanding outdoor experiences in natural and remote settings. Enthusiasts in this field actively pursue exhilarating outdoor activities, often navigating challenging off-road terrains such as rugged trails, mountains, deserts, and forests. Dirt bikes have emerged as a preferred choice due to their suitability for such environments. Highlighting this trend, the Outdoor Industry Association reported in January 2022 that 51.4 million individuals engaged in outdoor activities such as road biking, mountain biking, and bike motocross (BMX) in 2021 - a notable 7.32% increase from the 47.9 million participants in 2019. Moreover, the participation rate surged to 17.3% of Americans in 2021, compared to 15.9% in 2020. Consequently, the growing prominence of motocross events is poised to be a significant driver behind the expansion of the dirt bike market.

The increasing popularity of lightweight vehicles is anticipated to be a significant factor propelling the growth of the dirt bikes market. Lightweight vehicles are defined as motor vehicles having a manufacturer's gross vehicle weight rating (GVWR) of 10,000 pounds or less. Dirt bikes, being lightweight motorcycles, complement these vehicles as they can be conveniently mounted on a vehicle's hitch-mount, offering added versatility. Supporting this trend, data from the National Highway Traffic Safety Administration revealed a 4% increase in light truck registrations from 2020 to 2021 in the United States. This surge in the demand for lightweight vehicles is contributing substantially to the expansion of the dirt bikes market.

The restriction on riding dirt bikes on public roads is expected to limit the growth of the dirt bike market in the forecast period. Governments often impose bans or restrictions on riding dirt bikes on public roads due to safety concerns and non-compliance with established safety and emissions standards. This limitation aims to prevent potential accidents or injuries arising from these vehicles. For example, in June 2021, the New York Police Department (NYPD) dismantled approximately 100 seized dirt motorcycles, all-terrain vehicles (ATVs), and other illegal motorbikes, highlighting the enforcement of regulations against such activities. Consequently, the ban on riding dirt bikes on public roads serves as a constraint in the expansion of the dirt bike market.

Leading companies within the dirt bike market are focusing efforts on developing environmentally conscious and technologically advanced off-road vehicles, particularly electric dirt bikes, to elevate performance and broaden their consumer base. Electric dirt bikes, powered by electricity through electric motors and batteries, present a quieter and more eco-friendly alternative to traditional gas-powered models. For instance, in April 2023, Luna Cycle Limited, a US-based electric bike manufacturer, introduced the Sur-Ron Killer Talaria Sting R MX4 Motorbike. This electric trail bike offers 50% more power while maintaining an affordable price point. This model, akin in size and weight to an electric bicycle, delivers the thrill and performance of a dirt bike. Notably, the Talaria Sting R MX4 recorded a peak horsepower of 7.39 on Luna Cycle's dynamometer, significantly surpassing the 4.8 hp of the previous Sur-Ron X and Talaria models, thanks to an enhanced gearbox with reinforced mounts for its gear reduction system.

In June 2022, Triumph Motorcycle Ltd., a prominent UK-based motorcycle manufacturer, completed the acquisition of OSET Bikes Limited for an undisclosed sum. This acquisition marks Triumph's expansion into the off-road segment, allowing both brands to scale their presence globally in parallel. OSET Bikes Limited, based in the UK, specializes in manufacturing electric off-road motorcycles and dirt bikes, aligning well with Triumph's aspirations for growth and diversification within this niche market.

Major companies operating in the dirt bike market report are Honda Motor Co. Ltd., Suzuki Motor Corporation, Kawasaki Heavy Industries Ltd., Husqvarna Motorcycles, TVS Motor Company, BMW Motorrad, KTM AG, Agrale SA, Christini Technologies Inc., Zero Motorcycles Inc., Aprilia, Betamotor S.p.A., Montesa Honda SA, Beta Technologies Inc., Rieju SA, GasGas, Sherco, Husaberg Motorcycle Company, Benelli Q.J., Cobra MOTO LLC, Scorpa, Polini Motori S.p.A., DRR Inc., Kuberg, AJP Motorcycle, AKT Motos, Alta Motors Inc., TM Racing S.p.A., Bultaco Motors Company, SSR Motorsports.

North America was the largest region in the dirt bike market in 2023. The regions covered in the dirt bike market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa The countries covered in the dirt bike market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The dirt bike market consists of sales of dual-sport bikes, adventure bikes, supermoto bikes, and flat track bikes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The primary categories of dirt bikes include motocross motorcycles, enduro motorcycles, trail motorcycles, and track-racing motorcycles. Motocross motorcycles are designed for competitive racing on rough dirt tracks, featuring powerful engines, robust suspension systems, and knobby tires. These bikes are optimized for motocross racing, demonstrating agility, speed, and skill in navigating jumps, corners, and obstacles. Dirt bikes are available with both internal combustion engines (ICE) and electric propulsion, catering to a diverse range of users across utility, sports, recreational, and military applications, with varying price ranges from low to mid to high.

The dirt bike market research report is one of a series of new reports that provides dirt bike market statistics, including dirt bike industry global market size, regional shares, competitors with a dirt bike market share, detailed dirt bike market segments, market trends and opportunities, and any further data you may need to thrive in the dirt bike industry. This dirt bike market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future- scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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