Dirt Bike Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The dirt bike market size has grown strongly in recent years. It will grow from $8.24 billion in 2024 to $8.77 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to off-road recreation trends, motorsports and racing culture, youth and entry-level appeal, outdoor lifestyle and exploration, evolution of trail riding.

The dirt bike market size is expected to see strong growth in the next few years. It will grow to $11.3 billion in 2029 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to sustainable and eco-friendly riding, electric dirt bikes, adventure tourism and dirt biking, innovation in lightweight design, digital platforms and community building. Major trends in the forecast period include focus on safety and rider assistance systems, expansion of youth and entry-level models, integration of sustainable manufacturing practices, evolving off-road riding experiences, global market expansion and emerging economies.

The growing popularity of adventure tourism is expected to drive the expansion of the dirt bike market. Adventure tourism refers to travel and recreational activities where individuals seek thrilling and physically challenging outdoor experiences in remote and natural settings. Enthusiasts of adventure tourism often pursue exciting outdoor activities in off-road terrains such as rugged trails, mountains, deserts, and forests, where dirt bikes are particularly favored due to their ability to navigate such environments. For example, in May 2024, data from the UK-based Office for National Statistics Census revealed that in 2023, UK residents took 6.3 million international business trips, an increase from 4.9 million in 2022. Consequently, the growing interest in motocross events is expected to propel the dirt bike market.

The increasing popularity of lightweight vehicles is expected to further drive the growth of the dirt bike market. Lightweight vehicles are motor vehicles with a gross vehicle weight rating (GVWR) of 10,000 pounds or less. Dirt bikes are considered lightweight motorcycles that can be easily mounted on a vehicle’s hitch-mount, making them a valuable addition to lightweight vehicles. For instance, in February 2023, data from the US-based Office of Energy Efficiency and Renewable Energy revealed that light-duty vehicle sales in 2022 reached 13.84 million. Therefore, the rising popularity of lightweight vehicles is contributing to the expansion of the dirt bike market.

Leading companies within the dirt bike market are focusing efforts on developing environmentally conscious and technologically advanced off-road vehicles, particularly electric dirt bikes, to elevate performance and broaden their consumer base. Electric dirt bikes, powered by electricity through electric motors and batteries, present a quieter and more eco-friendly alternative to traditional gas-powered models. For instance, in April 2023, Luna Cycle Limited, a US-based electric bike manufacturer, introduced the Sur-Ron Killer Talaria Sting R MX4 Motorbike. This electric trail bike offers 50% more power while maintaining an affordable price point. This model, akin in size and weight to an electric bicycle, delivers the thrill and performance of a dirt bike. Notably, the Talaria Sting R MX4 recorded a peak horsepower of 7.39 on Luna Cycle's dynamometer, significantly surpassing the 4.8 hp of the previous Sur-Ron X and Talaria models, thanks to an enhanced gearbox with reinforced mounts for its gear reduction system.

In June 2022, Triumph Motorcycle Ltd., a prominent UK-based motorcycle manufacturer, completed the acquisition of OSET Bikes Limited for an undisclosed sum. This acquisition marks Triumph's expansion into the off-road segment, allowing both brands to scale their presence globally in parallel. OSET Bikes Limited, based in the UK, specializes in manufacturing electric off-road motorcycles and dirt bikes, aligning well with Triumph's aspirations for growth and diversification within this niche market.

Major companies operating in the dirt bike market report are Honda Motor Co. Ltd., Suzuki Motor Corporation, Kawasaki Heavy Industries Ltd., Husqvarna Motorcycles, TVS Motor Company, BMW Motorrad, KTM AG, Agrale SA, Christini Technologies Inc., Zero Motorcycles Inc., Aprilia, Betamotor S.p.A., Montesa Honda SA, Beta Technologies Inc., Rieju SA, GasGas, Sherco, Husaberg Motorcycle Company, Benelli Q.J., Cobra MOTO LLC, Scorpa, Polini Motori S.p.A., DRR Inc., Kuberg, AJP Motorcycle, AKT Motos, Alta Motors Inc., TM Racing S.p.A., Bultaco Motors Company, SSR Motorsports.

North America was the largest region in the dirt bike market in 2024. The regions covered in the dirt bike market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the dirt bike market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The dirt bike market consists of sales of dual-sport bikes, adventure bikes, supermoto bikes, and flat track bikes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

A dirt bike is a type of lightweight off-road motorcycle specifically crafted for navigating challenging terrains such as dirt trails, sandy landscapes, and rocky paths. These bikes are equipped with knobby tires and long suspension systems to enhance traction and control, making them well-suited for off-road activities. Dirt bikes find applications in various off-road disciplines, including motocross, trail riding, enduro racing, and recreational off-roading.

The primary categories of dirt bikes include motocross motorcycles, enduro motorcycles, trail motorcycles, and track-racing motorcycles. Motocross motorcycles are designed for competitive racing on rough dirt tracks, featuring powerful engines, robust suspension systems, and knobby tires. These bikes are optimized for motocross racing, demonstrating agility, speed, and skill in navigating jumps, corners, and obstacles. Dirt bikes are available with both internal combustion engines (ICE) and electric propulsion, catering to a diverse range of users across utility, sports, recreational, and military applications, with varying price ranges from low to mid to high.

The dirt bike market research report is one of a series of new reports that provides dirt bike market statistics, including dirt bike industry global market size, regional shares, competitors with a dirt bike market share, detailed dirt bike market segments, market trends and opportunities, and any further data you may need to thrive in the dirt bike industry. This dirt bike market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future- scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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