Dirt Bike Market Report 2026

The dirt bike market size has grown strongly in recent years. It will grow from $8.66 billion in 2025 to $9.17 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to motorsports popularity, off-road recreation culture, availability of low-cost ice bikes, youth sports participation, rural mobility needs.

The dirt bike market size is expected to see strong growth in the next few years. It will grow to $11.97 billion in 2030 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to electric off-road innovation, emission restrictions on ICE bikes, battery performance improvements, premium sports bike demand, digital rider communities. Major trends in the forecast period include growing popularity of electric dirt bikes, rising participation in off-road sports, demand for lightweight performance bikes, expansion of recreational riding communities, customization and performance upgrades.

The rise of adventure tourism is expected to propel the growth of the dirt bike market going forward. Adventure tourism is a type of travel and recreational activity involving individuals seeking out thrilling and often physically challenging outdoor experiences in natural and remote environments. Adventure tourism enthusiasts actively seek exhilarating outdoor experiences, often in demanding off-road terrains like rugged trails, mountains, deserts, and forests, where dirt bikes stand out as a favored choice due to their suitability for such environments. For instance, in May 2024, according to the data from Office for National Statistics Census, a UK-based government agency, reported that, in 2023, UK residents took 6.3 million international business trips, up from 4.9 million in 2022. Therefore, the rising popularity of motocross events will drive the growth of the dirt bike market.

Major companies operating in the dirt bike market focus on developing eco-conscious and technologically advanced off-road vehicles, such as electric dirt bikes, to enhance performance and expand their customer base. An electric dirt bike is an off-road motorcycle powered by electricity, utilizing electric motors and batteries for propulsion and offering a quieter and more eco-friendly alternative to traditional gas-powered dirt bikes. For instance, in April 2023, Luna Cycle Limited, a US-based electric bike manufacturer, introduced the Sur-Ron Killer Talaria Sting R MX4 Motorbike, an electric trail bike that offers 50% more power at an affordable price point. This new model, while similar in size and weight to an electric bicycle, provides the excitement and performance of a dirt bike. Notably, the Talaria Sting R MX4, as tested on Luna Cycle's dynamometer, achieved a peak horsepower of 7.39, a significant improvement over the 4.8 hp of the previous Sur-Ron X and Talaria models. This enhancement is attributed to an upgraded gearbox with reinforced mounts for its gear reduction system.

In January 2024, Zhejiang CFMOTO Power Co., Ltd., a China-based motorcycle manufacturing company, acquired GOES for an undisclosed amount. With this acquisition, CFMOTO aims to strengthen its global off-road vehicle footprint by combining complementary product strengths and accelerating the rollout of new ORV models across international markets. GOES is a France-based provider of off-road vehicles, including ATVs and utility terrain vehicles (UTVs), serving a broad European customer base.

Major companies operating in the dirt bike market report include Honda Motor Co. Ltd., Suzuki Motor Corporation, Kawasaki Heavy Industries Ltd., Husqvarna Motorcycles, TVS Motor Company, BMW Motorrad, KTM AG, Agrale SA, Christini Technologies Inc., Zero Motorcycles Inc., Aprilia, Betamotor S.p.A., Montesa Honda SA, Rieju SA, GasGas, Sherco, Husaberg Motorcycle Company, Benelli Q.J., Cobra MOTO LLC, Scorpa, Polini Motori S.p.A., DRR Inc., Kuberg, AJP Motorcycle, AKT Motos, Alta Motors Inc., TM Racing S.p.A., Bultaco Motors Company, SSR Motorsports.

North America was the largest region in the dirt bike market in 2025. The regions covered in the dirt bike market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the dirt bike market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The dirt bike market consists of sales of dual-sport bikes, adventure bikes, supermoto bikes, and flat track bikes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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