Ostomy Devices Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The ostomy devices market size has grown steadily in recent years. It will grow from $2.8 billion in 2024 to $2.93 billion in 2025 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to prevalence of gastrointestinal disorders, rising incidence of colorectal cancer, improvements in surgical techniques, enhanced quality of ostomy products, increasing awareness and patient education, supportive healthcare policies.

The ostomy devices market size is expected to see strong growth in the next few years. It will grow to $3.56 billion in 2029 at a compound annual growth rate (CAGR) of 5%. The growth in the forecast period can be attributed to aging population and chronic diseases, focus on patient-centric products, advancements in materials and design, global expansion of ostomy care awareness, telehealth and remote patient monitoring, healthcare system modernization. Major trends in the forecast period include environmentally friendly products, customization and personalization, awareness and education initiatives, healthcare cost containment, global market expansion and accessibility.

The prevalence of colorectal cancer, characterized by uncontrolled cell growth in the colon or rectum, is expected to be a significant driving force behind the ostomy device market's growth. As colorectal cancer cases increase, there is a corresponding rise in the necessity for ostomy surgeries. Ostomy devices play a crucial role in assisting patients who have undergone colorectal cancer surgeries by aiding in waste collection and effectively managing bodily functions post-surgery through attachment to the stoma. For example, in January 2023, the American Cancer Society reported an escalation in colorectal cancer cases from 149,500 in 2021 to 153,020 in 2023, representing a growth rate of 2.35%. Hence, the heightened occurrence of colorectal cancer is expected to be a driving factor propelling the ostomy device market's growth.

The increasing prevalence of urological diseases is expected to fuel the growth of the ostomy devices market in the coming years. Urological diseases refer to conditions and disorders that affect the urinary system and male reproductive organs. Ostomy devices play a crucial role in managing certain urological conditions by diverting urine from the bladder or urinary tract. For example, in May 2024, the Centers for Disease Control and Prevention (CDC), a US-based public health organization, estimated that 14% of U.S. adults, or approximately 35.5 million people, are living with chronic kidney disease. As a result, the growing prevalence of urological diseases is driving the expansion of the ostomy devices market.

The prevalence of colorectal cancer is anticipated to be a driving force behind the growth of the ostomy device market. Colorectal cancer, characterized by uncontrolled cell growth in the colon or rectum, necessitates ostomy surgeries to manage bodily functions post-surgery. Ostomy devices aid patients post-colorectal cancer surgeries by assisting in waste collection and effective management through attachment to the stoma. For instance, the American Cancer Society reported an increase in colorectal cancer cases from 149,500 in 2021 to 153,020 in January 2023, marking a growth rate of 2.35%. Hence, the higher incidence of colorectal cancer is poised to propel the growth trajectory of the ostomy device market.

Leading companies in the ostomy device market are focusing on developing innovative materials, such as skin-friendly options, to reduce the risk of skin issues from prolonged contact with devices and to gain a competitive edge. Incorporating skin-friendly materials into ostomy devices involves using non-irritating substances to reduce the risk of skin irritation, allergies, or discomfort from extended device contact. For example, in February 2024, Convatec Group plc, a UK-based company specializing in medical products and technologies, launched the Esteem Body with Leak Defense, a new one-piece soft convex ostomy system designed to enhance patient comfort and care. This product addresses critical challenges faced by ostomy patients, especially with the rising rates of global obesity. Its innovative one-piece design features advanced adhesives that adapt to various body shapes, significantly lowering the risk of leaks - a common concern for users. The system also includes a modern 8-shaped pouch that minimizes sagging and is crafted from water-repellent materials, offering discretion during activities like swimming.

Major companies operating in the ostomy devices market report are 3M Company, Henkel AG And Co. KGaA, Avery Dennison Corporation, B. Braun Melsungen AG, Smith & Nephew PLC, Coloplast Corp., ConvaTec Group PLC, Hollister Incorporated, Porex Corporation, Perma-Type Company Inc., Dansac UK, Salts Healthcare, Zhejiang Longterm Medical Technology Co. Ltd., Vonco Products LLC, Angiplast Pvt. Ltd., Scapa Healthcare Ltd., Welland Medical Limited, Flexicare (Group) Limited, Marlen Manufacturing And Development Company, Advacare Pharma USA LLC., Nu-Hope Laboratories Inc., Torbot Group Inc., Genairex Inc., ALCARE Co. Ltd., OxMed International GmbH, Cymed Inc., Schena Ostomy Technologies Inc., Sarasota Medical Products, Safe N' Simple LLC, Wuhan Sitaili Medical Apparatus Development Co. Ltd.

North America was the largest region in the ostomy devices market in 2024. The regions covered in the ostomy devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ostomy devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ostomy device market consists of sales of pouching systems, skin barriers, belts and supports, and caps and plugs. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Ostomy devices are prosthetic medical devices designed for the collection of waste from surgically redirected biological systems such as the colon, ileum, or bladder. These devices involve the creation of a stoma, an opening on the body's surface, to facilitate waste elimination through a surgical procedure.

The primary categories of ostomy devices include bags and accessories. Bags, made from medical-grade materials, serve as collection pouches to securely contain bodily waste redirected through a stoma. These bags offer leak-proof protection, odor prevention, and ensure hygiene and comfort for individuals with ostomies. They come in system types such as one-piece and two-piece systems, catering to surgical interventions such as colostomy, urostomy, and ileostomy. The end users of these devices include ambulatory surgical centers, hospitals, home care, and other healthcare facilities.

The ostomy devices market research report is one of a series of new reports that provides ostomy devices market statistics, including ostomy devices industry global market size, regional shares, competitors with a ostomy devices market share, detailed ostomy devices market segments, market trends and opportunities, and any further data you may need to thrive in the ostomy devices industry. This ostomy devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future- scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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