Tree Nuts Market Outlook, 2029

Tree nuts, a diverse and delicious category of edible seeds enclosed in a hard shell, have been an integral part of human diets for centuries. These nutrient-packed powerhouses not only tantalize our taste buds but also offer a myriad of health benefits. From almonds to walnuts, pistachios to cashews, tree nuts contribute to culinary delights and nutritional well-being across the globe. In recent years, tree nuts have gained immense popularity as a go-to snack and culinary ingredient, celebrated for their unique flavors, textures, and a plethora of health benefits. From almonds to walnuts, cashews to pistachios, the consumption of these nutrient-dense wonders has become a cornerstone of a healthy and well-rounded diet.

Once considered a niche ingredient, tree nuts have now taken center stage as a staple in modern, health-conscious diets. This shift in consumption patterns reflects a broader recognition of the myriad benefits that these tiny nutritional powerhouses bring to the table. The adoption of tree nuts is not limited to snacking; their versatility in the kitchen has spurred creative culinary applications. Almond milk, cashew butter, and walnut oil have become popular alternatives to traditional dairy and spreads, offering a creamy texture and nutty flavor. Ground nuts, particularly walnuts and almonds, are being used as key ingredients in plant-based meat alternatives, providing a satisfying texture and a source of healthy fats.

Almond flour, hazelnut flour, and others have become staples in gluten-free and paleo baking, offering a nutritious alternative to traditional grain-based flours. As The World Health Organization (WHO) advises adults to include nuts in their diets because of their health benefits, and as a result, consumers are realizing the value of this nutritious food, which is causing the global market to expand.

To draw in lots of health-conscious customers, businesses in the market are starting to practice organic farming. Global nut cultivation is also expected to rise in the next few years due to the growing use of raw nuts, nut-meals, and blends in snacks like trail mixes. Despite being a healthy snack option, the high calorie and fat content of nuts, which is to blame for the rise in obesity, is one of the main obstacles to the global nuts market expansion.

According to the research report, 'Global Tree Nuts Market Outlook, 2029', the market is anticipated to cross USD 90 Billion by 2029, increasing from USD 52.19 Billion in 2023. The market is expected to grow with 10.32% CAGR by 2024-29. The monounsaturated and polyunsaturated fats found in tree nuts contribute to heart health by reducing bad cholesterol levels and promoting cardiovascular well-being. Regular consumption has been linked to a lower risk of heart disease. Despite their calorie density, tree nuts can be an ally in weight management. The combination of healthy fats, protein, and fiber helps increase feelings of fullness, potentially reducing overall calorie intake.

Tree nuts are rich in various nutrients such as vitamin E, potassium, magnesium, and antioxidants. These compounds play crucial roles in supporting immune function, promoting healthy skin, and contributing to overall well-being. Contrary to concerns about their carbohydrate content, studies suggest that tree nuts may have a favorable impact on blood sugar control. Including them in a balanced diet can be beneficial for individuals with diabetes. The omega-3 fatty acids found in certain tree nuts, such as walnuts, are associated with cognitive benefits. Regular consumption may support brain function and contribute to long-term cognitive health.

With the rise of plant-based diets, tree nuts have become a go-to protein and nutrient source for those seeking alternatives to animal products. Their versatility makes them a valuable addition to vegetarian and vegan meal plans. Despite concerns about their calorie and carbohydrate content, tree nuts have been shown to have a neutral or beneficial effect on blood sugar levels. Including them in a diabetes-friendly diet can be part of an overall strategy for managing the condition.

Tree nuts are a good source of protein, fiber, vitamins, and minerals source. They are also a good source of healthy fats, which can help to lower cholesterol levels and reduce the risk of heart disease. In addition, tree nuts are a good source of antioxidants, which helps to protect the body against damage from free radicals. As a result of these health benefits, consumers are increasingly aware of the importance of including tree nuts in their diet.

Market Drivers

• Increasing Health Consciousness: Growing awareness about the health benefits associated with tree nuts is a major driver for the global market. With a rising focus on healthier lifestyles and dietary choices, consumers are actively seeking nutritious and natural foods. The nutrient-dense profile of tree nuts, rich in vitamins, minerals, healthy fats, and antioxidants, aligns well with these preferences. The recognition of tree nuts as contributors to heart health has significantly driven market growth. Studies indicating that regular consumption can reduce the risk of cardiovascular diseases have prompted a shift in consumer behavior towards incorporating more tree nuts into their diets.
• Increasing Popularity of Plant-Based Diets: The global surge in plant-based diets is propelling the demand for tree nuts. As consumers seek alternatives to animal products, tree nuts emerge as an excellent source of plant-based protein, healthy fats, and essential nutrients. Their versatility allows for seamless integration into various plant-based recipes, appealing to a broad spectrum of dietary preferences.

Market Challenges

• Vulnerability of Tree Nut Orchards: Climate change poses a significant challenge to the tree nuts market. Altered weather patterns, extreme temperatures, and unpredictable growing conditions can impact the yield and quality of tree nuts. Shifts in precipitation and temperature can affect the geographical regions suitable for cultivation, leading to challenges in maintaining consistent and reliable supplies.
• Allergen Concerns and Labeling: Allergen concerns related to tree nuts, including but not limited to peanuts, have become a significant challenge. While tree nuts are highly nutritious, the prevalence of nut allergies has led to heightened scrutiny and regulatory requirements. Ensuring accurate labeling, preventing cross-contamination, and managing allergen-related risks are critical challenges faced by the industry.

Market Trends

• Diversification of Products: The market is witnessing a trend of innovative product development, with tree nuts being incorporated into a variety of food and beverage products. This includes nut-based milks, butters, snacks, and even meat alternatives. Companies are leveraging the versatility of tree nuts to create new and exciting offerings that cater to evolving consumer tastes and preferences. There is a growing demand for functional tree nut products, such as those fortified with additional nutrients or designed to address specific health concerns. Additionally, flavored tree nuts, ranging from savory to sweet varieties, are gaining popularity, enhancing the overall consumer experience.
• Sustainable and Ethical Practices: Sustainability is a key trend in the tree nuts market, with consumers increasingly valuing products that are sourced responsibly. From eco-friendly packaging to ethical sourcing practices, there is a growing emphasis on environmental and social responsibility throughout the supply chain. Certifications such as organic and fair trade are becoming more prevalent as consumers seek assurance regarding the origin and production practices of tree nuts. Enhanced traceability is a trend, allowing consumers to make informed choices based on the sustainability and ethical considerations of the products they purchase.

COVID-19 Impact

The global tree nuts industry, like many sectors, has faced multifaceted impacts due to the COVID-19 pandemic. The disruptions began with supply chain challenges, as lockdowns, travel restrictions, and quarantine measures affected the movement of goods and labor, impacting the harvesting, processing, and distribution of tree nuts. The industry's reliance on international trade further exacerbated these issues, with delays in shipments and increased transportation costs. Additionally, the closure of foodservice establishments, including restaurants and hotels, led to a sudden decline in demand for tree nuts in the hospitality sector.

On the other hand, there was a noticeable shift in consumer behavior towards at-home consumption, creating opportunities for packaged and retail-oriented tree nut products. As the pandemic unfolded, health and safety concerns prompted changes in labor practices and hygiene protocols at processing facilities, adding operational challenges for industry players. Moreover, currency fluctuations and economic uncertainties influenced global trade dynamics, impacting the pricing and profitability of tree nuts. Despite these challenges, the industry demonstrated resilience, with many companies adapting by enhancing e-commerce capabilities, investing in digital marketing, and promoting the health benefits of tree nuts to cater to the increasing consumer focus on nutritious and immunity-boosting foods.

The almonds segment dominated the market and accounted for major share of the global revenue in 2023 due to the subtle taste and flavorful crunch of almonds that complement a wide range of ingredients and varieties.

Almonds are naturally gluten-free, dairy-free, paleo, keto, and vegan, making them an easy snack or addition to dairy products as a beverage. The plant-based revolution is a major trend right now, and almonds continue to be a key ingredient driving innovation in the snacking industry. Almonds stand out as the largest and most influential segment. Almond’s dominance can be attributed to their widespread usage across various food products, snacks, and dietary preferences. They are favored for their versatility and nutritional value, making them a popular choice for health-conscious consumers and culinary enthusiasts alike. To meet the overall demand for almonds, the production per annum has also increased.

In January 2022, Blue Diamond Growers introduced Almond Breeze Extra Creamy Almond Milk, a plant-based substitute for whole dairy milk. The milk is ideal for consumers who are allergic to dairy or are lactose intolerant, want to cook and drink non-dairy alternatives, or prefer vegan alternatives. Almonds have a mild and slightly sweet flavor profile, making them suitable for both sweet and savory dishes. Their versatility allows them to be seamlessly integrated into a wide range of recipes without overpowering other flavors.

Almonds are an excellent source of plant-based protein, making them a favored choice for individuals following vegetarian, vegan, or plant-based diets. Almond-based products, such as almond milk and almond butter, have become popular alternatives to dairy and traditional spreads. In addition to that, almonds are globally produced in significant quantities, with major producers including the United States, Spain, and Australia. The widespread cultivation and availability contribute to their accessibility in various markets.

The increasing direct consumption and culinary use of tree nuts is attributed to the evolving consumer preferences, changing dietary trends, and a deeper understanding of the nutritional benefits associated with these nuts.

As consumers become more health-conscious, there is a growing interest in incorporating nutrient-dense foods into diets. Tree nuts, packed with essential nutrients such as healthy fats, protein, vitamins, and minerals, align well with these wellness trends. The perceived health benefits, including heart health and weight management, contribute to increased direct consumption. Tree nuts are incredibly versatile and can be used in various culinary applications. From salads and main dishes to desserts and snacks, tree nuts add texture, flavor, and nutritional value to a wide range of recipes. The versatility of nuts allows for creative and diverse cooking possibilities, making them a popular ingredient in modern cuisine.

The food industry has responded to consumer demand by introducing an array of innovative nut-based products. From almond milk and cashew butter to walnut-infused snacks, these products cater to consumers seeking convenient and nutritious options. The expansion of the nut-based product market has contributed to increased culinary usage. The globalization of culinary influences has exposed consumers to a variety of international dishes that incorporate tree nuts. As people become more adventurous in their food choices, they are more likely to experiment with and enjoy different nut varieties in their home cooking. With busy lifestyles, there is a growing trend towards convenient and healthy snacking.

Tree nuts, in their natural form or as part of nut mixes and energy bars, offer a satisfying and nutritious snacking option. The convenience of nuts as a portable snack contributes to their increased direct consumption. Ongoing educational campaigns and marketing efforts have highlighted the nutritional benefits of tree nuts. Information about the positive impact of nuts on heart health, brain function, and overall well-being has contributed to changing perceptions and increased awareness, leading to more intentional consumption. Social media platforms have become influential in shaping food trends and inspiring culinary creativity. Recipes featuring tree nuts often gain traction, encouraging individuals to experiment with nuts in their own kitchens. The visual appeal and sharing of such recipes contribute to the increased culinary use of tree nuts.

Whole nuts are the dominant choice, prized for their natural, intact state, which preserves freshness and flavor as they are versatile ingredients in various recipes and favored for their nutritional value.

Whole nuts, with their intact shells or skins, are often associated with freshness. Consumers perceive whole nuts as less processed and closer to their natural state, preserving the integrity of nutrients, flavors, and textures. Whole nuts have a visual appeal that attracts consumers. The natural beauty of unprocessed nuts, with their shells and intact shapes, contributes to an appetizing presentation. This aesthetic appeal is particularly significant in contexts like gift packaging and premium displays. Whole nuts provide a more interactive experience for consumers. Shelling or peeling nuts before consumption adds an element of engagement and mindfulness, making the eating process more enjoyable and rewarding.

Whole nuts require minimal processing, which aligns with the growing trend toward minimally processed and natural foods. It appeals to consumers seeking products with fewer additives or processing steps, emphasizing the simplicity and authenticity of the nut. Whole nuts, often presented in their natural state, are favored in premium and gift markets. The visual appeal, combined with the sense of freshness, makes whole nuts a popular choice for gift packages and premium snack assortments. In many cultures, they have a traditional and nostalgic association.

The act of cracking nuts during holidays or special occasions is a cherished tradition for many, adding a cultural and sentimental dimension to their popularity. They are often perceived as premium products, justifying higher pricing. The association of whole nuts with quality, freshness, and a less processed state contributes to their premium market positioning. Whole nuts, when consumed with their shells, contribute to reduced packaging waste. In an era of increased environmental awareness, consumers appreciate the sustainable aspect of consuming nuts in their natural state.

Hypermarkets and supermarkets have emerged as leading sales channels for tree nuts due increasing consumer preferences and convenience through these channels.

Hypermarkets and supermarkets typically offer a wide range of tree nut varieties, catering to different tastes and preferences. Consumers can find almonds, walnuts, pistachios, cashews, and more, allowing them to explore and choose based on their preferences. Hypermarkets and supermarkets are known for being one-stop shopping destinations. Consumers can find tree nuts alongside other grocery items, eliminating the need to visit multiple stores for their shopping needs. The convenience of having a variety of products in one place encourages consumers to include tree nuts in their regular grocery lists. Supermarkets often run promotional activities and discounts, making tree nuts more attractive to consumers.

These promotions can include bundle deals, discounts on larger quantities, or special offers during festive seasons. Such marketing strategies encourage consumers to purchase tree nuts as part of their shopping routine. Tree nuts are usually prominently displayed in the snack or dried fruits and nuts aisle of supermarkets. This visibility increases the likelihood of consumer interaction with the products, leading to higher sales. Shelf placement and strategic positioning contribute to the success of tree nut sales in these retail settings.

Supermarkets often carry a variety of tree nut packaging options, including re-sealable bags, single-serve packets, and bulk bins. The diverse packaging caters to different consumer preferences, allowing them to choose the quantity and packaging type that suits their needs. Supermarkets uphold stringent quality standards for the products they carry. This quality assurance provides consumers with confidence in the freshness and safety of the tree nuts they purchase, contributing to repeat business and brand loyalty.

In 2023, Europe dominated the global market due to the quick changes in consumer lifestyles as they become more concerned with their health and wellness.

European consumers are transitioning from conventional to organic items. European consumers' increasing preference for healthful and nutrient-rich snacks and meals continues to fuel the demand for nuts, trees, and ground. The rising per capita disposable income is the cause of the increasing sales of tree nuts. Functional meals might command a higher price from consumers. Important tree nut processors are focusing on it to enhance sales volumes due to the region's growing health consciousness. The largest consumer of tree nuts is Germany. The German tree nut market needs to be more unified, nonetheless, due to the large number of local and regional participants.

The increasing incorporation of tree nuts in diverse dietary regimes, including vegan and gluten-free diets, is significantly boosting demand. The presence of a robust distribution network, including supermarkets and online retail channels, facilitates easy accessibility to a variety of tree nuts. Additionally, the region's stringent quality and safety standards ensure high-quality products, thereby attracting health-conscious consumers. Furthermore, the growing culinary and confectionery industries in Europe are continuously experimenting with tree nuts, creating new consumption avenues. Spain is also a significant player in the European almond market, particularly in the region of Catalonia.

The country is one of the largest almond producers in Europe, and the city of Vilafranca del Penedès hosts an annual Almond Blossom Festival, celebrating the almond orchards in the region. The Mediterranean climate in Southern Europe, including countries like Italy, Greece, and Spain, provides an ideal environment for the cultivation of both olive trees and almond trees. These regions are known for their olive oil production, and almonds thrive alongside olive groves. Furthermore, Italy is famous for its love of hazelnuts, a key ingredient in the beloved spread Nutella. The Piedmont region in Northern Italy is renowned for its hazelnut orchards, and the city of Alba hosts the International White Truffle Fair, where hazelnuts and truffles take center stage.

The global nuts market is highly competitive, with numerous players operating at both regional and global levels. These companies compete on the basis of various factors, such as price, quality, packaging, and innovation. They also focus on expanding their market presence through strategic partnerships, collaborations, and mergers & acquisitions. In addition to these established players, there are also numerous smaller players that operate in specific regions or specialize in niche products. These companies often compete on the basis of product differentiation, quality, and price.

Overall, the global nuts market is highly competitive, and the key players are constantly striving to maintain their market position through various strategies. Companies are increasingly focusing on innovation using nuts to gain market share in the world. For instance, in February 2020, Mariani Nut Co. added new flavors of almonds including Chipotle with Adobo, Cinnamon Twist, Hickory Smoked, and Honey Roasted.

• Blue Diamond Growers, a leading almond processing and marketing company, announced plans in March 2023 to expand its operations in California's San Joaquin Valley with a new 300,000 square foot facility. The new facility will allow Blue Diamond to increase its capacity for processing and packaging almonds to meet growing demand.
• Wonderful Pistachios & Almonds, a subsidiary of The Wonderful Company, announced in February 2023 that it had acquired a 1,100-acre pistachio orchard in California's Central Valley. The acquisition will help the company to expand its pistachio production and meet growing demand for its products.
• In January 2023, Diamond Foods announced that it had entered into a final agreement to acquire CWGA (the California Walnut Growers Association) that represents over 40,000 acres of walnut orchards in California. The acquisition is anticipated to close in the first half of 2023.

Considered in this report

• Geography: Global
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Global Tree Nuts market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products

• Almonds
• Cashews
• Walnuts
• Pistachios
• Hazelnuts
• Macadamia
• Pecans
• Others (chest nuts, brazil-nuts, hickory-nuts, pine-nuts)

By Form

• Whole
• Split
• Others

By Application

• Direct consumption /culinary purpose
• Bakery and confectionery
• Cereals and granola bars
• Nutritional and health foods
• Dairy products
• Other (Cosmetics and personal care, industrial use)

By Distribution Channel

• Hypermarket/supermarket
• Conventional store
• Specialty store
• Online retail

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Tree Nuts industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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