Europe Ice Cream Market Outlook, 2029

The ice cream is a traditional and beloved dish that originated in Europe. It is an iced snack or dessert that has been sweetened. Probiotic organisms are marketed as being effectively delivered via ice cream. Europe, which was already a hub for opulent cakes, welcomed premium ice cream into the lineup. Ice creams without dairy ingredients are becoming more and more popular in the European market as a result of rising health consciousness among customers and an increase in lifestyle disorders like obesity.

Additionally, a wide range of ice cream products with varying nutritional contents are offered to consumers of all ages in the European market; they offer excellent flavor, delight, refreshment, happiness, and pleasure. Europe has high per capita ice cream consumption due to the availability of classic ice cream in over 100 flavors. Due to the nation's well-developed cold chain infrastructure, rising disposable income, and evolving lifestyles, the ice cream sector has enormous growth potential. Europeans prefer premium ice cream because the tastes in each premium serving are genuine and unique blends of their favourite flavors.

Premium ice cream has a higher percentage of butterfat and fewer air particles per ice cream particle. Additionally, the demand for luxury ice cream and everyday ice cream dessert goods continues to climb sharply in the European marketplace due to the quickly rising urbanization and better technological improvements in the dairy sector of Europe. The primary drivers of the increase in the yearly income of the European ice cream market are the use of innovative components such as whole milk, skim milk, and flavouring and sweetening agents.

According to the research report 'European Ice Cream Market Outlook, 2029', the European Ice Cream Market is projected to add more than USD 8 Billion from 2024 to 2029. The premiumization of ice cream is one of the hottest trends in the European ice cream business. Premium ice creams are preferred by Europeans because of their unique flavors and serving sizes. Higher butterfat content and fewer air particles per ice cream particle are characteristics of premium ice cream. The European market is witnessing a significant surge in demand for both conventional and premium ice cream desserts, owing to the continent's swift urbanization and the dairy industry's technological advancements.

The usage of innovative components like whole milk, skim milk, and flavouring and sweetening agents is what's mostly responsible for the rise in the yearly sales of the European ice cream industry. In order to satisfy patrons with dietary requirements or preferences, many ice cream shops have broadened their menus to include choices for people with intolerances, allergies, or certain diets, such as sugar-free, gluten-free, or keto-friendly ice creams. To stand out in a crowded market, these parlours have been experimenting with novel flavors and ingredients.

This involves adding organic, locally produced, and unusual ingredients to their menu. Disruptions in the supply chain during COVID-19 had a negative effect on ice cream sales, which hurt the European ice cream sector. Growing health concerns about lifestyle diseases and the COVID-19 pandemic are having a negative impact on market revenues for the ice cream sector, partly because of a slowdown in the economy and a dwindling demography. Additionally, ice cream was avoided by Europeans who believed it increased their susceptibility to COVID-19.

Market Drivers

Growing Interest in Nutritious Ice Creams: Ice creams without dairy ingredients are becoming more popular in the European market due to a rise in lifestyle disorders including diabetes and obesity, a growing veganism trend, and rising consumer health consciousness. Due to consumer demand for healthier and non-dairy ice cream, businesses have been introducing new products and entering new markets. More non-dairy ice creams and frozen delights are accessible than ever before for customers looking for variety or adhering to particular diets. Both major and small businesses offer low-calorie, vegan options as well as non-dairy versions of their iconic tastes. For example, Unilever's Ben & Jerry's introduced 'Save Our Swirled Now', a non-dairy ice cream in 2021 to expand its range of plant-based ice creams. This innovative variation combines a cookie swirl and chocolate pieces with coconut ice cream. Low-calorie and natural ingredients are what health-conscious non-vegans seek from their ice cream.

Promotion and Identity: Strong brand positioning and efficient marketing techniques can have a big influence on consumer preferences. Brands may be able to draw in and keep a devoted following of customers by investing in clever marketing initiatives and cultivating a positive brand image.

Shifting Lifestyles of Consumers: Product formats and packaging may change as a result of changes in consumer lifestyles, such as a rise in consumption while on the go or a preference for quick and single-serve choices.

Market Challenges

Demand's Seasonality: Ice cream demand is frequently seasonal, reaching its peak sales in the warmer months. Manufacturers may face difficulties in efficiently managing inventories, production, and delivery due to this seasonality.

Health Issues: A growing number of people are demanding healthier eating options as a result of growing knowledge of health problems including diabetes and obesity. The belief that ice cream is a high-fat, high-sugar food may have an effect on sales, leading producers to concentrate on creating healthier substitutes.

Supply Chain Interruptions: Natural disasters, unstable political environments, and international events like the COVID-19 pandemic can all generate supply chain disruptions that can affect the price and availability of essential materials as well as distribution routes.

Based on product type market is divided into Impulse Ice Cream, Artisanal Ice Cream, Take Home Ice Cream.

Customers can enjoy their favourite frozen delicacies in the comfort of their own homes with take-home ice cream. Families with young children who might not have the time to attend ice cream shops or other out-of-home locations will find this to be especially enticing. Products for making ice cream at home frequently have a large variety of flavors and shapes. Customer’s value being able to personalize their purchases according to dietary requirements, special occasions, or their own preferences from a wide assortment. Ice cream is frequently connected to family get-togethers and celebrations. Whether for movie nights at home, celebrations, or everyday meals, families may enjoy sweet delights together when they buy take-home ice cream.

Larger purchases of ice cream for consumption at home may prove to be more economical for customers than ice cream parlour single servings or cones. Take-home options frequently offer more value for the money. No matter the season, consumers can always enjoy their favourite frozen desserts at home thanks to the year-round availability of take-home ice cream products. This is especially beneficial during the colder months when outdoor ice cream consumption may decrease. It is convenient for customers to include ice cream in their regular shopping baskets due to the accessibility of these distribution channels.

Based on flavor type market is divided into Vanilla, Chocolate, Fruit, Tutti Frutti, Blends, Others.

A variety of additional flavors and toppings go well with the adaptable flavor of vanilla. Customers may personalize their ice cream experience with its adaptable base of sweet and neutral flavor that goes well with a variety of mix-ins and combinations. A wide range of customers enjoy the traditional, timeless flavor of vanilla. Because of its well-known and gentle flavor, which is frequently seen as a safe option, people with a wide range of taste preferences like it. A delicious and adaptable topping for pies, cakes, and cobblers is vanilla ice cream. Its subtle flavor complements the dessert without overpowering the flavors of the surrounding sweet delight, making the entire dessert experience better.

Vanilla pairs well with other flavors in both conventional pairings (such as chocolate, strawberry, or caramel) and in more creative and upscale combinations. Its adaptability is a factor in its customer appeal. Trends cannot define the ageless, traditional charm of vanilla. While the popularity of other flavors may fluctuate, vanilla is a reliable option that appeals to a broad range of consumers, including adults and children.

Based on Packaging type market is divided into Sticks/Bars, Cones & Cups, Tubs & Bricks, Others.

Customers may easily and conveniently enjoy ice cream on the go with cones and cups. This is crucial since people choose portable desserts over sit-down ones whether they're outside or in crowded metropolitan settings. Ice cream can be served on a variety of cones and cups. Customers can customize and have a fun time with their ice cream experience by selecting from a variety of cone varieties (such sugar cones or waffle cones) or by using cups. When it comes to serving alternatives, cones and cups are thought to be less dirty than bowls or platters. By acting as a container, the cone itself minimizes spillage and eliminates the need for extra utensils.

Eating ice cream out of a cone is frequently connected to feelings of satisfaction and novelty. Customers might have a more enjoyable experience, which would increase their level of contentment with the ice cream product as a whole. The contemporary, fast-paced way of life that is common in many European nations promotes consumption while on the go. Cones and cups support this way of life by enabling users to savour their ice cream while strolling, shopping, or doing other things. Customers can select servings that fit their preferences by selecting from a variety of cone and cup sizes. Customers can also choose from a variety of cone varieties or cups based on their mood or dietary requirements.

Based on Distribution Channel type market is divided into Supermarkets And Hypermarkets, Convenience Stores, Ice cream Parlour, Online Sales Channel, Others.

Supermarkets and hypermarkets usually carry a large assortment of ice cream flavors, brands, and formats. Customers can discover a wide range of possibilities, including distinct brands, sizes, and specialty products, thanks to this comprehensive product assortment. A vast number of customers can readily access supermarkets and hypermarkets. When ice cream goods are easily accessible during routine grocery shopping, consumers are more likely to make impulsive purchases and include ice cream in their shopping routines. One-stop shopping experiences are preferred by customers, and supermarkets and hypermarkets offer a wide variety of food and non-food items under one roof.

The convenience of purchasing ice cream in addition to other products makes grocery shopping easier and motivates customers to add ice cream to their carts. Supermarkets and hypermarkets regularly provide specials, deals, and packages. These marketing techniques, particularly during promotional times or seasonal events, might draw in price-conscious customers and boost sales of ice cream goods. To increase their visibility, major ice cream firms frequently give partnerships and shelf space in supermarkets and hypermarkets priority.

In a crowded market, this visibility is essential for establishing brand recognition and drawing in customers. For ice cream to stay fresh, the right storage conditions must be met. Supermarkets and hypermarkets have cold storage areas installed to keep ice cream items frozen and in their original flavor and texture until customers buy them.

Based on the report the market is divided various major countries Germany, UK, Spain, France and Russia. Among them Germany accounted for largest market for Ice Cream in Europe.

The Germany ice cream market analysis provides data on high growth markets to explore, patterns of packaging material usage, category-level distribution statistics for types and closures, and company market shares. The major cities in Germany's ice cream market include Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, Frankfurt, Cologne, Dusseldorf, Dresden, and Nuremberg. The market research report offers a broad overview of the German take-home and bulk ice cream market. Furthermore, the study presents up-to-date market size data derived from the COVID-19 pandemic, taking into account significant market variables such as sales volume and value for both bulk and take-home ice cream, together with its dairy and water-based variants.

Furthermore Climate change is causing temperatures in the UK to rise, which makes ice cream an even more tempting dessert. Warmer summers give people additional reasons to overindulge, which raises overall consumption. Though rich flavors are still quite popular, there's been a shift in demand toward healthier ice cream options. The introduction of low-fat, high-protein, dairy-free, and low-sugar ice cream products is consistent with consumers' increasing focus on their overall health and well-being. Customers in the UK have shown a preference for upscale, premium ice cream products. As a result, companies are using high-quality ingredients, emphasizing craftsmanship, and developing unique and sumptuous taste combinations.

Like other European markets, the French ice cream market has seen a shift toward a more premium and diversified product offering. Gourmets are searching for unique, handcrafted, and high-quality flavors. An increase in demand for healthier and more natural ice cream options can be attributed to consumer preferences for goods with fewer ingredients and lower sugar content. Customers who appreciate unique and opulent experiences are increasingly drawn to premium and artisanal ice cream goods. Often, premium ingredients are used to manufacture these items.

The key players in the market are actively innovating to maintain their competitive edge. They focus on product diversification, introducing new and exciting flavors and formats to cater to evolving consumer preferences. Health-conscious trends have prompted these companies to develop and market low-fat, low-sugar, and dairy-free options. Strategic collaborations and acquisitions also play a significant role in expanding their product portfolios and market reach. Additionally, sustainability and environmentally-friendly packaging initiatives are gaining prominence, aligning with consumer demands for responsible consumption.

These key players are investing in research and development to keep up with changing market dynamics and maintain their leadership positions. Numerous small and mid-size players operating in various countries contribute to the overall growth of the market. The manufacturers are introducing new flavors and formats to enhance their sales volume which has been decreasing especially in developed regions such as North America and Western Europe. Nowadays, ice creams with natural ingredients, low calories, and health claims appeal the most to consumers, thus, manufacturers are focused on launching products with these attributes.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Cold Chain Logistics market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Refrigerated Warehouse
• Refrigerated Transportation

By Refrigerated Transportation

• Roadways
• Waterways
• Railways
• Airways

By Temperature Type

• Frozen
• Chilled

By Technology

• Dry Ice
• Gel Packs
• Eutectic Plates
• Liquid Nitrogen
• Quilts

By Process

• Pre-Cooling Facilities
• Cold Storage
• Refrigerated Carriers
• Packaging
• Information Management System

By Applications

• Dairy and frozen desserts
• Pharmaceuticals
• Process food
• Meat, Fish & Sea-foods
• Bakery and confectionery
• Fruits and vegetables
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Cold Chain Logistics industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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