North America Ice Cream Market Outlook, 2029

The North American ice cream industry stands as a testament to the sweet symphony of flavours, cultures, and innovations that define the frozen dessert landscape across the United States and Canada. As the sun-soaked days of summer unfold, the tantalising jingles of ice cream trucks and the welcoming glow of ice cream parlours become a ubiquitous part of the seasonal experience. The market dynamics are ever-evolving, driven by a fusion of consumer preferences, health-conscious trends, and a relentless pursuit of innovation. From the bustling aisles of retail giants to the quaint corners of artisanal ice cream shops, the industry navigates a delicate balance between mass production and handcrafted excellence.

As packaging innovations strive for sustainability and e-commerce platforms redefine the convenience of frozen treats, the North American ice cream industry continues to evolve in response to the changing palates and preferences of a diverse and discerning consumer base. The demand for ice cream in North America experiences significant seasonal peaks during the summer months. Warm weather and sunny days trigger a surge in ice cream sales, with consumers seeking refreshing treats to beat the heat. The North American market has witnessed a notable rise in artisanal and craft ice cream.

Small-batch producers and independent ice cream parlours have gained popularity, offering unique flavours, high-quality ingredients, and a more personalised, handcrafted approach to ice cream production. North America is home to some of the world's most iconic ice cream brands, such as Ben & Jerry's, Baskin-Robbins, and Häagen-Dazs. These brands have not only become household names but have also played a significant role in shaping the global ice cream industry. Ice cream plays a significant role in North American cultural traditions and festivals. Whether it's the classic ice cream cone at a baseball game or the extravagant sundaes enjoyed during county fairs, ice cream is deeply embedded in the fabric of local celebrations.

According to the research report, 'North America Ice Cream Market Outlook, 2029', the North America Ice Cream market was valued at more than USD 24 Billion in 2023. The seasonal nature of ice cream consumption is a significant factor. North America experiences warm summers, and the desire for a refreshing and cool treat during hot months drives a surge in ice cream demand. The association of ice cream with summertime contributes to its popularity. Ice cream is deeply ingrained in North American culture, with a rich history dating back to the early 19th century.

It has become a cultural tradition, often associated with celebrations, family outings, and iconic events. This cultural connection sustains a consistent demand for ice cream. The diverse range of ice cream flavours available in North America contributes to sustained demand. Consumers have a plethora of options, from classic vanilla and chocolate to more exotic and innovative flavors. This variety caters to a broad spectrum of taste preferences. The growing popularity of premium and artisanal ice cream offerings has contributed to increased demand.

Consumers are willing to pay for high-quality ingredients, unique flavours, and the craftsmanship associated with artisanal ice cream. Ice cream is often associated with celebratory occasions, such as birthdays, holidays, and gatherings. Its presence at these events contributes to spikes in demand during specific times of the year.

Market Drivers

• Seasonal Demand: The seasonal nature of ice cream consumption is a significant driver. During warm months, particularly in summer, there is a surge in demand as consumers seek refreshing and cool treats to combat the heat.
• Cultural Tradition and Nostalgia: Ice cream is deeply embedded in North American culture, representing a cherished tradition and invoking feelings of nostalgia. This cultural connection contributes to the consistent demand for ice cream, especially during festive and celebratory occasions.

Market Challenges

• Health and Wellness Concerns: The increasing focus on health and wellness poses a challenge to traditional ice cream products, which are often associated with high sugar and fat content. Consumers' growing awareness of nutritional values and desire for healthier alternatives can impact the demand for traditional ice cream.
• Competition from Healthier Alternatives: The rise of healthier frozen desserts, such as frozen yoghurt, plant-based alternatives, and low-calorie options, presents stiff competition for traditional ice cream. Consumers seeking healthier treats may shift their preferences away from traditional ice cream products.

Market Opportunity

• Plant-Based and Dairy-Free Options: The rising popularity of plant-based diets creates an opportunity for the development of more plant-based and dairy-free ice cream options. Innovations in plant-based ingredients, such as almond, coconut, or oat milk, can cater to the increasing number of consumers seeking non-dairy alternatives.
• Premium and Artisanal Offerings: The demand for premium and artisanal ice cream experiences is on the rise. Manufacturers can capitalise on this opportunity by creating unique and high-quality flavours, often using locally sourced or exotic ingredients, and providing a differentiated and indulgent product range.

Based on the product types, Impulse Ice Cream, Artisanal Ice Cream, and Take Home Ice Cream, among them in North America, Take Home Ice Cream is the leading market. Furthermore, in terms of flavour types, they are segmented into Vanilla, Chocolate, Fruit, Tutti Frutti, Blends, and others. In the region, fruit-based products are significantly contributing to the market.

Take-home ice cream offers unparalleled convenience for consumers. It allows individuals to enjoy their favourite frozen treats in the comfort of their homes without the need to visit an ice cream parlour or other out-of-home venues. This convenience aligns with the fast-paced and busy lifestyles prevalent in North America. While the demand for ice cream often peaks during the warmer months, take-home ice cream allows for year-round consumption. Consumers can stock up on their favourite flavours, creating a continuous demand even when outdoor temperatures are cooler.

The popularity of take-home ice cream is heightened during at-home celebrations, gatherings, and events. Consumers often purchase larger quantities for parties, birthdays, and family gatherings, contributing to higher sales and market share. Consumers in North America are increasingly prioritising healthier food choices, seeking products that align with their health and wellness goals. Fruit-based ice cream is perceived as a healthier alternative to traditional options, as it often contains natural fruit flavours, vitamins, and antioxidants.

Fruit-based ice cream is often plant-based and dairy-free, catering to the growing number of consumers adopting plant-centric diets or seeking alternatives due to lactose intolerance or dietary restrictions. This inclusivity enhances the market appeal of fruit-based frozen desserts. The visually appealing nature of fruit-based ice cream, often showcased on social media platforms, contributes to its popularity. Vibrant colours and visually appealing presentations create an Instagram-worthy experience, driving consumer interest and trial.

According to the report, the packaging types are segmented into sticks and bars, cones and cups, tubs and bricks, and others; among them, cones and cups are the most popular segment. Based on the distribution channel, which includes supermarkets and hypermarkets, convenience stores, ice cream parlours, online sales channels, and others, in North America, supermarkets and hypermarkets are the leading distribution channel.

The market has seen the introduction of innovative cone variations, such as filled cones with sauces or coatings. These unique cone offerings add an extra layer of flavour and texture, attracting consumers looking for a novel and delightful ice cream experience. Cones and cups are compatible with various ice cream formats, including scoops, soft serve, and specialty frozen desserts. This versatility allows for a diverse range of products to be presented in these packaging types, catering to different consumer preferences. While cones and cups are popular in warmer months, they also maintain year-round appeal. The convenience and mess-free nature make them suitable for indoor consumption, ensuring consistent demand throughout the seasons.

The aesthetic appeal of ice cream served in cones and cups contributes to shareable and Instagrammable moments. Consumers often share their visually pleasing ice cream creations on social media, contributing to the popularity of these packaging types. Supermarkets and hypermarkets provide a convenient one-stop shopping experience for consumers. Shoppers can find ice cream alongside other grocery items, allowing them to fulfil multiple needs in a single visit. This convenience is a significant factor driving consumers to purchase ice cream through these retail channels.

Furthermore, convenience stores are also contributing to the market. In January 2023, there were more than 150,000 convenience stores operating in the United States, which helped consumers purchase ice cream products. Texas has above 16,000 stores, which is followed by California, with more than 12,000 stores. Some of the famous stores with the most convenience stores in the North American region are Walmart, Amazon, Kroger, and Target, among others. These stores offer a wide variety of ice cream products on the market.

According to the report, the major countries covered include the United States, Canada, Mexico, and the rest of North America. The United States held the largest market share.

Ice cream has deep cultural significance in the United States. It is a classic treat associated with celebrations, summer, and various holidays. The cultural acceptance and widespread love for ice cream contribute to its consistent popularity. The USA has a rich history of ice cream consumption, dating back to the early 18th century. Over the years, ice cream has become a staple dessert, and the country has been a hub for ice cream innovation with the invention of various flavours and novelty products.

The diverse population in the United States has led to a wide range of tastes and preferences. Ice cream manufacturers respond to this diversity by offering a vast array of flavours and types, catering to the eclectic tastes of the American consumer. The USA is known for its culture of innovation, and this extends to the ice cream industry. American ice cream manufacturers are often at the forefront of introducing new flavours, formats, and trends, contributing to the dynamic and evolving nature of the market.

The demand for premium and artisanal ice cream has grown in the U.S., with consumers willing to pay for higher-quality and unique products. This trend has led to the emergence of boutique ice cream shops and premium brands, further contributing to market leadership. Furthermore, Ben & Jerry's, Baskin-Robbins, Haagen-Dezs, Talenti, Blue Bell, and many more local brands are present in the United States market.

The key players in the market are actively innovating to maintain their competitive edge. They focus on product diversification, introducing new and exciting flavors and formats to cater to evolving consumer preferences. Health-conscious trends have prompted these companies to develop and market low-fat, low-sugar, and dairy-free options. Strategic collaborations and acquisitions also play a significant role in expanding their product portfolios and market reach. Additionally, sustainability and environmentally-friendly packaging initiatives are gaining prominence, aligning with consumer demands for responsible consumption.

These key players are investing in research and development to keep up with changing market dynamics and maintain their leadership positions. Numerous small and mid-size players operating in various countries contribute to the overall growth of the market. The manufacturers are introducing new flavors and formats to enhance their sales volume which has been decreasing especially in developed regions such as North America and Western Europe. Nowadays, ice creams with natural ingredients, low calories, and health claims appeal the most to consumers, thus, manufacturers are focused on launching products with these attributes.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Cold Chain Logistics market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Refrigerated Warehouse
• Refrigerated Transportation

By Refrigerated Transportation

• Roadways
• Waterways
• Railways
• Airways

By Temperature Type

• Frozen
• Chilled

By Technology

• Dry Ice
• Gel Packs
• Eutectic Plates
• Liquid Nitrogen
• Quilts

By Process

• Pre-Cooling Facilities
• Cold Storage
• Refrigerated Carriers
• Packaging
• Information Management System

By Applications

• Dairy and frozen desserts
• Pharmaceuticals
• Process food
• Meat, Fish & Sea-foods
• Bakery and confectionery
• Fruits and vegetables
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Cold Chain Logistics industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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