South America Laptop Market Outlook, 2029

The path of the South American laptop market has been interesting, involving changes in trends, economic ups and downs, and increased accessibility. Due to their high cost and status as luxury goods, laptops were primarily available to businesses and professionals. The adoption of laptops was stimulated by economic growth and government efforts that resulted in more disposable income and affordability. The market has bounced back and expanded, serving a range of consumer demographics with different demands and spending capacities. After companies like Samsung and Acer, major market shares are held by HP, Dell, Lenovo, and Asus.

Particularly in price-conscious markets, Chinese manufacturers such as Xiaomi and Huawei are seeing an increase in demand for their reasonably priced laptops. It is anticipated that the South American laptop industry would keep growing due to reasons like rising internet infrastructure, digitization initiatives, and more affordable laptops. There is a strong and expanding gaming community in South America, which is fueling the need for powerful laptops with cutting-edge graphics capabilities. The demand for strong portable gaming rigs is being further fueled by the growing popularity of eSports competitions and online gaming cafes.

Emerging local game developers are producing games that draw inspiration from South American culture and folklore, which could eventually lead to the development of niche laptop markets that cater to these distinct gaming experiences. Coffee shops and cafés are common places for freelancers and remote workers to work in cities like São Paulo and Buenos Aires, where computers are commonplace. Universities and schools across the continent are rapidly adopting laptops into their curriculum, boosting digital literacy and online learning. With laptops being used by students to work on projects and communicate with one another outside of regular classrooms, this trend promotes collaboration and social relationships.

According to the research report 'South America Laptop Market Outlook, 2029', the South America Laptop Market is projected to add more than USD 4 Billion from 2024 to 2029. The young, tech-savvy people of South America are comfortable using and accepting new devices, like laptops. South America presents an opportunity for compact, networked computers because of its diverse topography and dependence on public transportation. On tiny and light smartphones, robust mobile alternatives and Wi-Fi are important characteristics. The increasing popularity of streaming services and online entertainment is driving the need for laptops with high-quality screens and audio for pleasant video consumption. For all pricing points, this is accurate.

To satisfy the needs of South American customers, laptop makers are making sturdy, feature-rich models at mid-range prices. Given the growing reliance on cloud-based services and apps, there is a growing need for laptops with robust internet connectivity and dependable performance to provide ongoing access and productivity. Professionals and businesses may choose laptops in this category because of their dependability, performance, and security features. Users in professional fields like banking, design, engineering, and others might prioritize owning higher-end laptops.

Major Drivers

Social and Macroeconomic Factors: Middle-class customers now have more access to computers thanks to increasing purchasing power brought about by economic expansion in several nations. A technologically knowledgeable generation is being produced by increased urbanization and educational emphasis, which is driving up demand for laptops for academic and professional purposes. Laptop prices are falling because to digital inclusion initiatives and subsidies, especially for students and low-income areas. Economic expansion in certain nations like Chile, Colombia, and Peru has contributed to increasing spending power for middle-class consumers. This means that the need for laptops is increasing and isn't limited to businesses and professionals.

Technological Progress: Internet-enabled laptops are becoming increasingly useful tools for work, education, and leisure due to the growth of mobile broadband and internet adoption. Technological developments have produced more powerful and reasonably priced processors, graphics cards, and storage solutions to meet a wide range of user requirements. For on-the-go use, lighter laptops with longer battery lives are perfect, greatly increasing mobility and productivity. The availability of more powerful processors and graphics cards at affordable costs responds to the increased demand for gaming, content creation, and professional applications. More RAM and storage on laptops allows for more effective data management, seamless multitasking, and support for resource-intensive applications. Longer battery lives on laptops are the result of advancements in battery technology, making them perfect for remote work and productivity while on the go. Designs that are lighter and thinner improve portability and user experience.

Major Challenges

Challenges related to logistics: Dependence on imported laptops exposes the market to supply chain disruptions and variable import costs. Flexibility, customisation possibilities, and potential cost competitiveness are all hampered by a weak domestic production base. In certain areas, ineffective distribution systems result in fewer products being available and higher prices for customers. Due to its reliance on imported laptops, South America's laptop market is susceptible to changes in import duties and currency exchange rates. Disruptions to the global supply chain, such as shipping delays or port congestion, might affect laptop availability and timely delivery, hence impeding market stability. Dependence on imports limits local retailers' and customers' ability to tailor laptop specifications or configurations to individual demands. Difficult import laws and paperwork can cause delays when computers go through customs, which affects supply and efficiency of the market.

Regulatory and Policy Obstacles : For manufacturers and merchants, strict import laws can result in increased expenses and administrative strain. Local initiatives may be impeded by the absence of tax policies that are advantageous for indigenous industry or technology advancement. Foreign investment and technology transfer may be discouraged by worries about intellectual property safeguards. Difficult and bureaucratic import laws can raise prices, cause shipments to be delayed, and deter foreign producers from entering the market. High taxes on imported laptops have the potential to dramatically raise their cost for buyers, which would restrict their accessibility and market share. Importers may face additional difficulties and administrative burdens as a result of technical restrictions, conformity checks, and other non-tariff barriers.

Based on type, the laptop market is segmented as follows: traditional, 2-in1 laptop.

The traditional segment is among the popular choice. With 2-in-1 laptops, customers can enjoy the best of both worlds with a seamless transition between standard laptop and tablet modes. This flexibility meets a variety of needs, including those related to work and productivity as well as leisure and content consumption. Touchscreens are a common feature of 2-in-1s, which improves user interaction and makes things like note-taking, drawing, and browsing easier to do especially while the device is in tablet mode. Since most 2-in-1s are made to be lightweight and thin, they are perfect for travel and use while on the go. This is especially appealing in South America, where people place a higher importance on flexibility and movement.

the market is segmented by screen size into: personal, business, gaming, others.

The business segment is dominating the market. Some nations are experiencing economic growth that is increasing people's purchasing power and making computers for personal use more accessible. This is especially noticeable in the growing middle class. The need for laptops for personal requirements like studying, picking up new skills, and consuming online information is growing as cities grow and educational options develop. Laptops turn as useful resources for developing oneself. Technological developments have reduced the cost and increased accessibility of laptops. Personal users on a tighter budget can now choose from a greater range of entry-level models and budget-friendly Chromebooks.

Based on By screen size the market can be categorized by Up to 10.9' Inch, 11' to 12.9' Inch, 13' to 14.9' Inch, 15.0' to 16.9' Inch, More than 17' Inch.

Larger screens are becoming increasingly popular in South America as people seek better computing experiences. Smaller laptops are still common for carrying around and performing simple chores, but the 15.0' to 16.9' range offers a decent middle ground, meeting a variety of purposes without sacrificing ease. The 15.0' to 16.9' laptop market frequently provides a better mix between price and features when compared to larger laptops with even bigger screens. This increases their accessibility to a larger spectrum of South American consumers, who are sometimes quite sensitive to price.

Price-based market segmentation includes the following: by up to USD 500, USD501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, above USD 2001.

Recent economic progress in South America has contributed to the expansion of the middle class, which in turn has created a substantial proportion of customers looking to better their lifestyles and technological capabilities. This includes students pursuing higher education or aspiring professionals entering the workforce, who need laptops for work, school, and online learning. A strong compromise between price and features can be found in laptops priced between USD 501 and USD 1000. In comparison to low-cost laptops, they offer notable enhancements in terms of processor speed, RAM, storage space, and display quality. This serves consumers that need functionality and performance above all else but may not have the funds for more expensive top-tier devices.

Based on country report is majorly divided into three major countries, Brazil, Argentina, Colombia.

Brazil's desktop and laptop computer markets have remained strong, with some leading players holding onto their positions and new ones gaining traction rapidly. Most of the leading computer manufacturers in the world have established their operations in Brazil because of the country's substantial tax incentives for goods manufactured there. When it comes to producing computers in Brazil, foreign companies mostly focus on product assembly and import most of their sophisticated technological components from other countries. In 2010, the One Laptop per Child (OLPC) initiative, formerly known as UCA-Total in Brazil, was introduced with the audacious objective of furnishing laptops to pupils enrolled in public schools.

Evaluating its effects and execution is a challenging process that yields contradictory findings and continuous discussion. Some study has indicated positive benefits on specific learning outcomes, such as reading comprehension and math exam scores at specific grade levels. UCA-Total provided computers and training to teachers, giving them access to online materials and possibly changing their pedagogical approaches. The pedagogical and technical assessments alone will not be the only consideration in the government's decision-making. The Ministry of Development, Industry, and Trade is reaching out to Brazilian IT companies to inquire about the possibility of producing computers in Brazil.

The young, tech-savvy population, fast digital use, and remote work trends are driving the dynamic and growing Argentine laptop market. Leading global brands such as Apple, Asus, Dell, HP, Lenovo, Acer, and Microsoft Surface are the market leaders. Regional retailers and e-commerce sites such as Amazon Argentina, Frávega, Mercado Libre, Garbarino, and Frávega significantly facilitate distribution. A growing number of people are in need of low-cost laptops because of hefty import charges and economic problems. Leading global brands include Microsoft Surface, Apple, Asus, Dell, HP, Lenovo, and Acer control the majority of the market.

The distribution process is highly impacted by regional retailers and online marketplaces like Amazon Argentina, Frávega, Mercado Libre, Garbarino, and Frávega. Argentina lacks a robust domestic laptop manufacturing industry; hence it is dependent on imports. Argentina has 16% import duties on laptops, which significantly raises the price of these gadgets relative to other adjacent countries. While protecting the domestic electronics industry is the policy's stated objective, it has also drawn criticism for lowering laptop prices for consumers. As of right now, no concrete steps have been done to cut or eliminate the import charge on computers, despite conversations to that effect.

The key players in the market are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market.

They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in May 2023, ASUSTeK Computer Inc. the company’s gaming laptop division, ASUS Republic of Gamers (ROG), announced a multiyear partnership renewal with KOI e-sports to provide them with advanced gaming laptops and PCs for competitions. The company would also assist in training KOI e-sports staff to handle ASUS gaming systems more efficiently.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Laptop market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Traditional
• 2-In1 Laptop

By Application

• Personal
• Business
• Gaming
• Other

By Screen Size

• up To 10.9' Inch
• 11' To 12.9' Inch
• 13' To 14.9' Inch
• 15.0' To 16.9' Inch
• More Than 17' Inch

By Price

• up To USD 500
• USD 501 To USD 1000
• USD 1001 To USD 1500
• USD 1501 To USD 2000
• Above USD 2001

By Design

• Ultra Book
• Note Book
• Other (Chrome Book,Net Book)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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