The publisher has released a comprehensive report on the Turmeric Coffee Market, projecting an impressive growth trajectory for the industry. According to the report, the global sales of Turmeric Coffee in 2024 reached US$210 Million, and it is expected to soar to a valuation of US$400 million by the end of the forecast period. The analysis identifies Loose Powder as the highest revenue-generating type in the Turmeric Coffee Market from 2024 to 2031.
1. Growing Demand for Functional Foods: With global functional food sales exceeding US$163 billion in 2020 and projected to grow at a CAGR of 7.9% in the forecasted years, consumers are increasingly seeking functional foods that offer health benefits beyond basic nutrition. Turmeric coffee, with its antioxidant and anti-inflammatory properties, aligns perfectly with this trend, driving market growth.
2. Rising Interest in Natural and Organic Products: Consumers' increasing preference for natural and organic products has fueled the demand for turmeric coffee, particularly when it is sourced from certified organic suppliers like Nutrocore. This trend aligns with the launch of products such as Cinnamon turmeric organic coffee in September 2022, contributing to market growth.
3. Awareness of Turmeric's Health Benefits: Turmeric's well-documented health benefits, thanks to its curcuminoids, known for their potent anti-inflammatory and antioxidant properties, are a significant driving force behind the turmeric coffee market's expansion.
4. Growing Coffee Consumption: The International Coffee Organization (ICO) reported global coffee consumption per capita at 1.3 kilograms per person in 2020. The fusion of turmeric with coffee's rich, warm flavor appeals to consumers, driving growth in the turmeric coffee market.
5. Creative Marketing and Branding Strategies: Innovative marketing and branding strategies have played a pivotal role in introducing and popularizing turmeric coffee. According to a survey by the National Coffee Association, 7% of American adults have tried turmeric coffee, with 12% expressing interest in trying it.
The Turmeric Coffee Market is poised for remarkable growth, driven by consumer preferences for health-conscious and natural products. The report's findings underscore the market's potential and its promising future prospects.
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Key Drivers Fueling Turmeric Coffee Market Expansion
The Turmeric Coffee Market's growth is primarily influenced by several key factors:1. Growing Demand for Functional Foods: With global functional food sales exceeding US$163 billion in 2020 and projected to grow at a CAGR of 7.9% in the forecasted years, consumers are increasingly seeking functional foods that offer health benefits beyond basic nutrition. Turmeric coffee, with its antioxidant and anti-inflammatory properties, aligns perfectly with this trend, driving market growth.
2. Rising Interest in Natural and Organic Products: Consumers' increasing preference for natural and organic products has fueled the demand for turmeric coffee, particularly when it is sourced from certified organic suppliers like Nutrocore. This trend aligns with the launch of products such as Cinnamon turmeric organic coffee in September 2022, contributing to market growth.
3. Awareness of Turmeric's Health Benefits: Turmeric's well-documented health benefits, thanks to its curcuminoids, known for their potent anti-inflammatory and antioxidant properties, are a significant driving force behind the turmeric coffee market's expansion.
4. Growing Coffee Consumption: The International Coffee Organization (ICO) reported global coffee consumption per capita at 1.3 kilograms per person in 2020. The fusion of turmeric with coffee's rich, warm flavor appeals to consumers, driving growth in the turmeric coffee market.
5. Creative Marketing and Branding Strategies: Innovative marketing and branding strategies have played a pivotal role in introducing and popularizing turmeric coffee. According to a survey by the National Coffee Association, 7% of American adults have tried turmeric coffee, with 12% expressing interest in trying it.
Region-Wise Analysis: North America's Prominence
In the regional analysis, North America emerges as a prominent market for turmeric coffee. The market size in 2024 reflects this prominence, and it is projected to reach a market worth of US$170 million by 2031. This growth can be attributed to various factors, including the rising obesity rate in Canada, where over 28.2% of adults aged 18 and older were considered obese in 2020. This has shifted the focus from regular caffeinated beverages to functional caffeinated beverages like turmeric coffee, further propelling its demand in the region.The Turmeric Coffee Market is poised for remarkable growth, driven by consumer preferences for health-conscious and natural products. The report's findings underscore the market's potential and its promising future prospects.
Country-Wise Analysis:
United States Turmeric Coffee Market Analysis:
The United States market is set to experience substantial growth, with a strong absolute dollar increase projected from 2024 to 2031. Market growth from 2019 to 2023 exhibited a healthy trend, and this growth is expected to further accelerate from 2024 to 2031. The National Coffee Association reports widespread coffee consumption, with a significant portion of American adults enjoying coffee daily. The growing number of coffee enthusiasts is a significant driver of market expansion.United Kingdom Turmeric Coffee Market Analysis:
The United Kingdom's turmeric coffee market is expected to see notable growth, reaching a substantial valuation by 2031. Market performance from 2019 to 2023 showed positive growth, and this upward trajectory is projected to continue from 2024 to 2031. With a significant portion of the population affected by lifestyle-related health issues, the active ingredient in turmeric, curcumin, is gaining attention for its potential health benefits, influencing market growth.China Turmeric Coffee Market Analysis:
China's turmeric coffee market is poised for expansion, with strong growth potential. The market is expected to achieve a significant valuation, with substantial absolute dollar growth by 2031. Market performance from 2019 to 2023 demonstrated steady growth, and this upward trend is forecasted to persist from 2024 to 2031. With a sizable coffee-drinking population and a growing emphasis on healthy living, turmeric coffee aligns well with consumer preferences, contributing to market growth. Additionally, China's coffee production and consumption numbers further drive this trend.Japan Turmeric Coffee Market Analysis:
Japan, renowned for its thriving coffee market, is expected to witness growth in the turmeric coffee sector. By 2031, the market is projected to reach a significant valuation, with substantial absolute dollar growth. Market performance from 2019 to 2023 displayed steady progress, and this growth is anticipated to continue from 2024 to 2031. As consumer preferences shift towards coffee over tea, coupled with a rising demand for organic beverages driven by health-conscious consumers, the market in Japan experiences positive growth. In 2021, Japan's coffee consumption numbers underpin this trend.India Turmeric Coffee Market Analysis:
The turmeric coffee market in India is expected to see growth, reaching a notable valuation by 2031. Market performance from 2019 to 2023 displayed a positive trend, and this upward trajectory is projected to persist from 2024 to 2031. With a significant portion of the population affected by arthritis, curcumin in turmeric, known for its potential to alleviate inflammation and pain associated with arthritis, is quietly influencing market growth in the country.Competitive Analysis:
Key players in the market are Gaia Herbs, Ramini Bionutrition Pvt Ltd, Auric, Continental, VEDA5, EVORA GREENS, Starbucks, VitaCup, Vahdam, Quik Café, Four Sigmatic, Super Organics, Pride Of India, Golde, and Spice Drop.
Segmentation of the Turmeric Coffee Market:
By Form:
- Loose Powder
- Coffee Bags
By Distribution Channel:
- Supermarkets/Hypermarkets
- Online Retail
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
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Table of Contents
1. Executive Summary
2. Market Overview
3. Global Turmeric Coffee Market Outlook, 2018 - 2031
4. North America Turmeric Coffee Market Outlook, 2018 - 2031
5. Europe Turmeric Coffee Market Outlook, 2018 - 2031
6. Asia Pacific Turmeric Coffee Market Outlook, 2018 - 2031
7. Latin America Turmeric Coffee Market Outlook, 2018 - 2031
8. Middle East & Africa Turmeric Coffee Market Outlook, 2018 - 2031
9. Competitive Landscape
10. Appendix
Companies Mentioned
- Gaia Herbs
- Ramini Bionutrition Pvt Ltd
- Auric
- VEDA5
- EVORA GREENS
- Starbucks
- Quik Café
- Super Organics
- Spice Drop
Methodology
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